|General Discipline (SSD)||SECS-P/08|
|Total Lesson Hours||72|
|Course Contents||The course will focus on trying to flesh out a set of complicated answers to a very simple question: “what allows certain firms to persistently earn positive economic profits, while others deliver negative returns and ultimately are forced to exit the market?” The answers will involve analysing the basic competitive structure of different types of markets, and trying to understand the ultimate determinants of a firm's profitability and of persistence of differentials in firms' profits industry-wide.|
Topics covered will include:
• Market structure and competition
• Resource based view of the firm
• Sources of competitive advantage
• Technological change and innovation
• Business strategies in global markets
• Socially oriented companies and CSR
|Reference Books||Selected chapters from: |
Grant, R. (2016), Contemporary Strategy Analysis, 9th edition, John Wiley & Sons, Inc.
Tidd, J. and Bessant, J. (2014) Strategic Innovation Management, John Wiley & Sons, Inc.
Articles and cases listed in the Extended Program
|Course Formative Objectives||The goals of the course are:|
• To introduce participants to market analysis and strategic management
• To show how to apply a set of tools that are useful in strategic analysis
• To enhance participants’ creativity and problem solving abilities
• To present companies’ best practices across a broad range of industries and settings
• To improve familiarity with current challenges and issues in strategy development
|Prerequisites||Knowledge of English, basic knowledge of economics and general and management principles.|
|Teaching Method||- Lectures |
- In-class exercices
- Team works
- Cases studies
|Assessment Method||- Written exam 33%|
- Oral final exam 33%
- Team work executed during the course 34%
|Criteria For Deciding On Subject Of Final Paper||The thesis must be requested by email gzazzerini (at) luiss (dot) it.|
Then in case of acceptance of the thesis we will schedule an appointment to agree on a topic and to organize future steps.
|Extended Program And Reference Reading Material|
|Week 1||Introduction to strategic management and definition of strategy|
Ch. n. 2 from Grant, R. (2016), Contemporary Strategy Analysis, 9th edition, John Wiley & Sons, Inc.
|Week 2||Industry analysis and Porter’s Five forces model|
Ch. n. 3 from Grant, R. (2016), Contemporary Strategy Analysis, 9th edition, John Wiley & Sons, Inc.
|Week 3||Corporate Social Responsibility and social business|
Porter, Michael E.; Kramer, Mark R. (2011) “Shared Value: How to reinvent capitalism”, Harvard Business Review. Jan/Feb2011, Vol. 89 Issue 1/2, p62-77
Yunus M., Moingeon B. and Lehmann-Ortega L. (2010) “Building Social Business Models: Lessons from the Grameen Experience”, Long Range Planning, 43
|Week 4||Sources of competitive advantage|
Ch. n. 5 from Grant, R. (2016), Contemporary Strategy Analysis, 9th edition, John Wiley & Sons, Inc.
Prahalad, C.K., Hamel, G. (1990), “The core competence of the corporation”, Harvard Business Review
|Week 5||Blue Ocean Strategy|
Kim W.C. and Mauborgne R (2004) Blue Ocean Strategy, HBR.
|Week 6||Innovation dimensions|
Sawhney, M., Wolcott R.C. and Arroniz I. (2006) The 12 Different Ways for Companies to Innovate, MIT Sloan Management Review, Vol. 47 n.3
|Week 7||Innovation diffusion and network externalities|
Ch. n. 12 from Tidd, J. and Bessant, J. (2014) Strategic Innovation Management, John Wiley & Sons, Inc.
David, P. (1985), “Clio and the Economics of QWERTY”, American Economic Review, 332-337
|Week 8||Business Model innovation|
Teece, D. J. 2010. Business models, business strategy and innovation. Long Range Planning, 43: 172-194
|Week 9||E-commerce and web marketing|
Wulf, J. (2010) “Alibaba Group.” Harvard Business School, 9-710-436.
|Week 10||Strategies in global markets|
Ch. n. 14 from Grant, R. (2016), Contemporary Strategy Analysis, 9th edition, John Wiley & Sons, Inc
|Week 11||Coss-cultural issues in international business|
Ch. n. 4, 5 from De Mooij M. (2013) Global Marketing and Advertising, Understanding Cultural Paradoxes 4th edition Sage Publications, Inc, USA.
|Week 12||Currernt markets' trends|
Sebastiani, R., Montagnini, F. and Dalli D. (2013) “Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case”, J. Bus Ethics
Hsieh, T. (2010) Zappos's CEO on Going to Extremes for Customers, Harvard business review, 2010