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LUISS Guido Carli


Made in Italy Management: Understanding the Italian Way

Made in Italy is a label that includes the agro-food, fashion, design and mechanical industries, in which Italian organizations have managed to develop and maintain a competitive lead worldwide.

This course exposes students to theories as well as practices and experiences of Made in Italy through interactive lectures, case discussion sessions, guest speakers, and experiential learning to better understand innovation and marketing practices developed and deployed by Made in Italy organizations.


A program designed for students of social sciences including law, economics and business, as well as sciences and engineering at the senior undergraduate or graduate level with an interest in law, governance, commerce and sustainability. A general background in business or economics is desirable, but no specific expertise is required.

Dates July 10-23, 2017
Location Rome, Maranello, Pescara, Chieti
Credits 4 ECTS
Level Advanced bachelor's level
Course leader Andrea Prencipe, Professor of Organization and Innovation and Deputy Rector of LUISS University
Early bird deadline March 15, 2017
Standard deadline May 30, 2017

Conventional wisdom holds that management models, techniques, and tools are universal. Nevertheless, cultural, geographical, historical and industrial characteristics of organizations and professionals are tremendous sources of bias on otherwise universal managerial models. Indeed, specific management practices can be used to explain why and how some industries and organizations are more successful than others.

The program focuses on four major topics

  • Cultural Dimensions of Doing Business in Italy and in the EU
  • Marketing of Made in Italy
  • Business models innovations in Italian apparel industry
  • Made in Italy and Chinese market: protection of intellectual property

The course structure will also include company visits to some of the most innovative Italian factories such as Ferrari, De Cecco, Marramiero and LUISS EnLabs - The Startup Factory.


Included in the cost of the program:
  • Academic program
  • Company visits
  • Cultural activities
  • Transportation (train and coach for company visits)
  • Accommodations in LUISS residences
  • Access to the university's services (cafeteria, library, the Language Café, shuttle bus)
Single room included
Double room included
Without accommodation