Luiss Debates is a series of meetings where scholars meet and discuss with experts and professionals.
Ed Ng and Martin Hiesboeck will discuss what it takes to run a global design house. What qualifications do you need to land a job in this exciting industry, and what are the challenges of branding in the design space?
Ed Ng - Celebrated interior designer Ed Ng is one half of the designer & architect duo Ed Ng and Terence Ngan who in 1999 founded AB Concept, a bespoke interior design firm for luxury hospitality, restaurants, wellness and private residences. In the two decades since, AB Concept has become one of the leading names in interior design with an eclectic list of clients from ultra-luxury hotels to Michelin-star restaurants. With past and current projects in Italy, France, UK, USA, Japan, Malaysia and China, AB Concept is a truly international firm whose management demands exceptional skills and talent.
Martin Hiesboeck - He is the Director of Business Development at AB Concept and supports Ed Ng in all his global engagements. Originally from Austria, Martin has been living in Asia for almost 30 years and helped countless European companies enter Asian markets and Asian companies internationalise. He was previously a owner-director at Geber Consulting, a leading marketing firm and prior to that deputy director of the Austrian Trade Office in Taiwan. He is the head of AB Concept’s Milan office, speaks 8 languages fluently, but has absolutely no clue about interior design.
Program to be defined