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Luiss Guido Carli

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Management "Made in Italy": Food, Luxury, Fashion and Design

This program provides an introduction to fundamental business models and marketing strategies "Made in Italy".

Different from traditional business management courses which often skim, the course digs deeper into the world of successful Italian companies with the aim of unveiling the secrets of the Italian way of doing business.

Dates July 6-24, 2020
Location Rome, Milan, Bergamo, Florence, Maranello 
Credits 12 ECTS
Level Bachelor's level
Course leader Michele Costabile, Professor of Management, Entrepreneurship and Marketing
Deadline April 30, 2020. Late applications will be evaluated case by case. An extra fee may be applied.
Early Bird Deadline January 15, 2020

The program adopts a cross-industry approach, analyzing operating and innovation strategies performed by leading Italian companies in different industries: fashion, design, automotive, luxury boating, hi-tech, food, and beverages. This course focuses on the latest business strategies of luxury niche players and global players in industries where creativity, innovation and exclusiveness are the key ingredients for success.

Students will understand the fundamental business models, marketing and innovation strategies; apply the acquired knowledge to business cases and through interaction with business leaders and entrepreneurs; learn how successful Italian companies adapt, reshape and apply marketing strategies and business models.

Short and intense conventional lectures will alternate with case studies, group work sessions, company visits, interaction with business executives and prominent academics and entrepreneurs.

The course includes three modules. Each module provides essential models on management and in-depth analysis of an industry where Italian companies are among the world’s leaders. Students have the opportunity to choose among one week, two weeks or three weeks program earning the related academic credits.

  • Week 1
    Management “Made in Italy” 1 – Focus on Food & Beverage Industry
  • Week 2
    Management “Made in Italy” 2 – Focus on Luxury Industry
  • Week 3
    Management “Made in Italy” 3 – Focus on Fashion & Furniture Design

The program includes three written examinations on business case, one exam for each module.  

The course structure includes company visits, at least two per module, to leading Italian companies such as Ferrari, Fendi, Antinori, Eataly and others. Please note that some company visits may be subject to change.

Students will learn from and engage with full-time lecturers from Luiss University, the top management of leading Italian companies, and distinguished economic and social leaders. 


  • Tuition Fee without accommodation € 1150 (per week)
  • Tuition Fee with accommodation in one of Luiss residence halls, double room: € 1450 (per week)
  • Tuition Fee with accommodation in one of Luiss residence halls, single room: € 1600 (per week)

Early bird applications will receive a 20% tuition fee reduction

Partner universities students will receive a 15% tuition fee reduction

The reductions are not cumulative.

Fees include:

  • Academic program
  • Experiential Learning
  • Guided tour and various cultural activities in Rome
  • Accommodation
  • Free shuttle bus among Luiss Campuses
  • Access to the university's facilities (cafeteria, canteen, library, the Language Café)

(students have a special discount for eating at the canteen)

Late applications will be evaluated case by case. An extra fee may be applied.

For application and more information:


Reductions may not be added together