Alessandro M. Peluso is Full Professor of Business Management at the University of Salento in Lecce. He is Adjunct Professor of Sustainable Marketing at LUISS University and of Marketing Research at LUISS Business School in Rome. His research mainly examines social communication, older consumer behavior, and sustainable consumption. He has published four books and over 80 articles in peer-reviewed journals, including several AJG/ ABS 4 and 4* outlets such as the International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing Research, and Tourism Management. He serves as Associate Editor for the Journal of Business Research and is a member of the editorial boards of the Journal of Hospitality and Tourism Technology, and Psychology and Marketing.