STRATEGY, CSR & SUSTAINABILITY

STRATEGY, CSR & SUSTAINABILITY

Maria Jell-Ojobor

Obiettivi formativi

Acting in a sustainable and socially-responsible manner has become a crucial success factor for many international firms due to the highly complex, competitive, and volatile global environment in which they operate. This course explores corporate sustainability and corporate social responsibility (CSR) as being central to the value-creating purpose of the international firm, through theoretical and practical perspectives. New ideas, contemporary knowledge, and original research to the area of sustainable and socially-responsible international business will be discussed, placing a priority on the global stakeholder influences on acting in a socially-responsible way, foreign buyer reactions to responsible business, and international market targeting to development of socially-responsible international business strategies.

Prerequisiti

Knowledge and Understanding • Understand the role of CSR for tackling grand societal challenges of the world • Comprehend the complexity of operating in a global environment, the divergent stakeholder needs and the logic behind corporate strategies that manage the risks and challenges of operating internationally Applying Knowledge and Understanding • Adopt a strategic management perspective and discuss firm survival and growth through a proactive CSR strategy lens • Develop sustainable business models for the international corporations in the twenty-first century Making Judgements • Compare the main theories and concepts on CSR • Critically discuss the main elements of CSR and its impact on firm failure versus firm survival • Evaluate the potential of digital transformation for sustainable business models Communication Skills • Develop the necessary skills to organize and write the results of an empirical analysis with firm-level data • Establish a team-working environment • Perfectionate presentation skills Learning Skills • Interpret the results of the relevant empirical studies on strategic CSR and sustainable international business models

Contenuti Del Corso

CSR is viewed from an empowered global stakeholder and international business perspective and analyzes the resulting challenges for managers to balance the competing interests of the firm’s stakeholders in an everchanging and complex global environment. Capturing environmental, social and governance responsibilities of corporations, CSR becomes integral to its strategy and day-to-day operations and has the potential to achieve economic and social value as the basis of competitive advantage of the corporation.

Testi Di Riferimento

• Chandler, David. Strategic Corporate Social Responsibility. Available from: VitalSource Bookshelf (6th Edition). SAGE Publications, Inc. (US), 2022. • Leonidou, L. C., Katsikeas, C. S., Samiee, S., and Leonidou, C. N. Socially Responsible International Business: Critical Issues and the Way Forward. Edward Elgar Publishing (2019).

Metodologie Didattiche

• In-presence (on campus) • Lectures (textbook) • Paper discussions • Case studies • Presentations and assignments • Testimonials

Modalità di verifica dell'apprendimento

• One paper presentation in group – (15%) • One case presentation in group – (10%) • Final group project (45%) – Report (20%), presentation (15%), coaching sessions (10%) • Individual assignments and presentations (10%) • Final written exam (20%)

Criteri per l’assegnazione dell’elaborato finale

• Active attendance at the course. • Quality of the proposal for the thesis.

Settimana 1

ntroduction to Corporate Social Responsibility • What is CSR? Definition, evolution, nature, and foundations of CSR • Socially responsible international business: Review, synthesis, and directions

Settimana 2

Corporate Social Responsibility – Forces and Dimensions • The Driving forces of CSR: Affluence, globalization, communication, brands • An overview of social responsibility dimensions in international business • Case Study: Religion

Settimana 3

A stakeholder perspective • Stakeholder theory: Stakeholder categorization and prioritization • Corporate stakeholder responsibility: CSR versus stakeholder engagement • Class simulation activity: Market entry and global stakeholder dynamism

Settimana 4

An institutional perspective • Cross-country comparison of corporate social performance: how do institutions matter? • Institutional drivers of stakeholder engagement and legitimacy of Chinese MNEs • Case Study: Capitalism • Testimonial from industry representative

Settimana 5

A legal perspective • Corporate rights and responsibilities/ governance • Trade-offs and institutional contradictions in formulating responsible international business strategies • Re-assessing risk in international markets: a strategic, operational, and sustainability taxonomy

Settimana 6

A shareholder perspective • Who Owns the Firm? Limited liability and the stock market, shareholders and wealth creation, fiduciary responsibility • Markets and Profits: Stakeholders as market makers, economic values and social value, profit optimization, production value and consumption value • Testimonial from industry representative

Settimana 7

A behavioral perspective • Consumer responses to MNE socially responsible behavior • Cross-cultural consumer responses to cause-related marketing: theoretical insights and future research • Case Study: Media

Settimana 8

A CSR mandate • Compliance and Accountability: Voluntary versus mandatory, behavioral economics, accountability, CSR reporting, CSR pricing • Embracing sustainability through corporate communication: an international case of CSR disclosure • Toward a more comprehensive CSR scorecard development for multinational enterprises • Case Study: Investing

Settimana 9

A strategic perspective • Strategy + CSR: Strategic analysis of resources, industry, and CSR, CSR integration, strategy formulation, CSR threshold and implementation • Strategic CSR: CSR perspective, core operations, stakeholder perspective, value optimization, long-term orientation, CSR business case • Strategic CSR and the CSR strategy-making process of international business • How much social responsibility should MNEs strategically assume and of which kind?

Settimana 10

A sustainable perspective • Sustainability: Climate change, resilience, natural capital, global stakeholders, waste • Role of MNEs in building zero waste communities • Case Study: Global Supply Chain – ethical, unethical, strategic global supply chains

Settimana 11

A value creation perspective • Sustainable Value Creation: Values, morals, business ethics, value-based international businesses • MNE-NGO global partnerships as a form of CSR strategy: how well are they working? • Testimonial from industry representative

Settimana 12

Project work presentations • “Implementing Strategic CSR Along the Global Value Chain, and Competitive Advantage of the Firm.”