RESEARCH & EVIDENCE: DATA, METHODS & DESIGN

Fabian Kurt Falk Homberg, Matteo Ruzzante

Obiettivi formativi

A central mission for universities is to conduct research that both advances a scientific discipline and enlightens practice in a professional domain. To make research not being a solitary exercise but instead a collective achievement it should be carefully designed and implemented. Different research approaches are available for social scientists: quantitative and qualitative research methods. For each of them there are different research tools that should be implemented. The overall objective of this course is to present the main steps to develop a rigorous and relevant research for academics and managers.

Prerequisiti

The course will examine the specific issues involved in developing and implementing research methods to solve a managerial decision problem. Students will obtain computer skills such as SPSS for Statistics. The course aims at enabling the students to: • Develop research for evidence-based managerial problem solving • Compare strengths and weaknesses of different statistical procedures • Illustrate findings from statistical analyses effectively • Perform different types of data-analyses such as OLS regressions • Interpret results of multivariate data-analysis techniques (e.g., regression, factor analysis, ANOVA) • Identify advantages and drawbacks of different statistical methods Knowledge and understanding: By the end of the course, students should be able to: • read and interpret scientific papers and reports; • understand and develop knowldege of research methodology; • able to evaluate research done and to design a research project; • able to evaluate and discuss papers. Applying knowledge and understanding: Upon completing the study program, students will be able to: • apply the concepts taught in the course to the different research methodologies; • diagnose research methodology advantages and drawbacks. • to implement statistical models to analyze data; • design, interpret and carry out evidence-based research for decision making in businesses. Making judgements: Upon completing the study program, students will be able to: • define the right statistical technique to use given the nature of the data available • derive theoretical and managerial implications from statistical data. Communications Skills: Upon completing the study program, students will be able to: • communicate and interpret, process and synthesize data relating to the problems under study; • acquire the appropriate terminology; • Communicate evidence-based findings to different audiences. Learning skills: Upon completing the study program, students will be able to: • interpret and understand the various research methodologies and the structure of scientific papers and reports

Risultati di apprendimento attesi

Basic concepts of statistics Suggested textbooks to fill knowledge gaps: any book on statistics

Contenuti Del Corso

The course conveys crucial steps to develop a rigorous and relevant research project: formulating the research problem and research question based on an accurate literature review and on the current empirical need; the need for theory building; the choice of the research design; how to collect data and how conduct empirical analyses; and how to communicate the outcomes. Concerning the research design phase, students will be exposed to quantitative and qualitative methods with empirical application.

Testi Di Riferimento

Slides, materials and research papers will be listed and made available on the e-learning platform. Suggested books: For a reflection on the various steps in the research process, refer to: • Van de Ven, A. 2011. Engaged Scholarship. Oxford University Press. For a hand-on, less philosophical overview of the research process, refer to: • Flick, U. (2020). Introducing research methodology: thinking your way through your research project. London: Sage. Available through perlego at: https://www.perlego.com/book/3271686/introducing-research-methodology-thinking-your-way-through-your-research-project-pdf? queryID=7c539722e74eaab84c419a492d79a357&index=prod_BOOKS&gridPosition=13 For guidance on statistical procedures • Field, A. (2017). Discovering statistics using IBM SPSS statistics. London: Sage. • Hinton, P., McMurray, I., & Brownlow, C. (2014). SPSS explained. Routledge. Available online through perlego at https://perlego.com/book/1323566/spss-explained-pdf/?utm_medium=share&utm_source=perlego&utm_campaign=share-book) For guidance on R • https://intro2r.com/ - This a free open book by Alex Douglas, Deon Roos, Francesca Mancini, Ana Couto & David Lusseau. It helps you to get started with R.

Metodologie Didattiche

Frontal classes, scientific articles reading, case discussion, individual assignments, group work. Students’ participation during lectures is strongly encouraged.

Modalità di verifica dell'apprendimento

Attending Students: Continuous Assessment (1/3 of the overall grade): Activities mandatory during the semester. In the event of absence and/or withdrawal from one or more assessment tasks, the mark is 0 and it is included in the calculation of the final grade. The evaluation obtained cannot be rejected. Final Exam (2/3 of the overall grade): Individual final exam taken during the exam dates scheduled in the examination session at the end of the semester in which the course is taught. The evaluation obtained cannot be rejected. In order to pass the course a sufficient mark on the final exam is required. Note: The combination of continuous assessment and final exam is valid only during the exam dates at the end of the semester. In subsequent sessions (retake sessions), the assessment is based only on a final exam (100%). The evaluation obtained cannot be rejected. Non-compliants & exempted students: Final Exam (100% of the overall grade): Individual final exam taken starting from the exam dates scheduled in the examination session at the end of the semester in which the course is taught. It entails an adequate instructional load to compensate for the student’s non-participation in the semester activities. Exempted & non-compliant students will have to study an extended program which will be communicated on the myLuiss platform The evaluation obtained cannot be rejected. .

Criteri per l’assegnazione dell’elaborato finale

Upon request.

Settimana 1

The power of evidence-based business decisions - Course opening, presentation of the syllabus, project work deliverables and explanation of evaluation criteria - Engaged research definition - Using research methods for evidence-based business decisions Readings: • Chapter 1, in Van de Ven, A. 2011. • Davis, M. S. (1971). That's interesting! Towards a phenomenology of sociology and a sociology of phenomenology. Philosophy of the social sciences, 1 (2), 309-344. • Pillutla, M. M., & Thau, S. (2013). Organizational sciences’ obsession with “that’s interesting!” Consequences and an alternative. Organizational Psychology Review, 3(2), 187-194.

Settimana 2

What does my research topic mean? Using qualitative data to generate evidence-based insights • Qualitative research: introduction • Qualitative research: coding & analysis • Case studies (optional; if time permits) Compulsory Readings: • Chapter 7, in Van de Ven, A. 2011. • Gioia D., Corley K., and Hamilton A., Seeking Qualitative Rigor in Inductive Research: Notes on the Gioia Methodology, Organizational Research Methods, 2012 Readings on case studies: • Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550. • Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25-32.

Settimana 3

Setting the playing field: Knowing the literature protects from re-discovery - Formulating the research problem and the research question - Literature review: what is it, why do we need it and how to do it - What method should I choose? - Research Design Choices Breakout Group Sessions: - Introduction to R Readings: • Chapter 3-5, in Van de Ven, A. 2011. • Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339. • Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222. • Gehman, J., Glaser, V. L., Eisenhardt, K. M., Gioia, D., Langley, A., & Corley, K. G. (2018). Finding theory–method fit: A comparison of three qualitative approaches to theory building. Journal of Management Inquiry, 27(3), 284-300.

Settimana 4

What intervention is effective? - Quantitative research: correlations reviewed, confidence intervals, experiments and t-test Breakout Group Sessions: - R exercises – descriptive statistics, t-tests, data cleaning

Settimana 5

Generating informative data for decision making in business I - Survey Design I – survey creation, data cleaning, measures - Survey Design II – sampling, reliability - Exploratory Factor Analysis (EFA) Readings: • Will be communicated through myLuiss

Settimana 6

Interpreting Results • Examples, exercises & cases Breakout Group Sessions: -R exercises: EFA & calculating reliabilities, T-test, chi2 test Readings: • Will be communicated through myLuiss

Settimana 7

How should I allocate my (marketing) budget? - Quantitative research: Introduction to linear regression - assumptions & diagnostics Readings • Arkes, J. (2019) Regression Analysis. 1st edn. Taylor and Francis. Available at: https://www.perlego.com/book/1520984/regression-analysis-pdf

Settimana 8

Oh no, there are more confounding influences – what do I do? - moderation model - mediation model - Interpretation exercises & open questions Breakout Group Sessions: • Using regressions to model the marketing mix • Regression diagnostics Readings: • Will be communicated through myLuiss

Settimana 9

What are my chances of getting a hotel upgrade when traveling to Las Vegas? - Introduction to & applications of Logistic regression - What do all the numbers mean and how to make my manager understand them? - Optional: Introduction to Meta-Analysis Readings: • Will be communicated through LuissLearn

Settimana 10

Group Presentations I Breakout Group Sessions: - Moderation & mediation with R - Does the evidence hold? – An exercise in data replication

Settimana 11

Group Presentations II

Settimana 12

Persistence pays off – you made it through the analysis! – Communicating findings and telling a compelling story - Crucial points for making a good research project and a good paper/report. - What is academic good conduct? A discussion of Research ethics for academia and practice, guest talk (tbc) - exam preparations - open questions – Q&A – further exam preparation Readings: • Will be communicated through LuissLearn