Marco Francesco Mazzù is a Professor of Practice in Marketing at Luiss Business School and Luiss University, where he teaches several courses in M.Sc., MBAs and Executive programs. He is also Director of the Knowledge Transfer Unit of the Luiss X.ITE Research Center on Technologies and Behaviors, and Director of several Master Programs. At the same University he is also the leader of International Orientation. He is currently a member of the board of directors in listed companies (Aeffe S.p.A. and Sanlorenzo). A former McKinsey partner, his previous experience include P&G and Fincantieri. He graduated at Sapienza University and holds an MBA from INSEAD. His research, published in international journals, focus on strategic marketing. MarkTech and Consumer Behavior .