DATA ANALYSIS FOR BUSINESS

Kevyn Stefanelli

Instructional goals

Provide students with practical skills to work with and summarize datasets, aiming to provide business insights.

Prerequisites

The courses “Statistics” (https://www.luiss.edu/cattedreonline/corso/BA06/C/L25BABASE/2025) and “Applied Business Statistics” (https://www.luiss.it/cattedreonline/corso/BA012/A/L21BABASE/2025) are mandatory prerequisites for this course (first and second year of the degree in Business Administration, respectively). Also, basic Python programming is required.

Intended learning outcomes

The students will have a great ability to use statistics to provide business insights. Also, the continuous assessment program will enhance the student's skills in Python.

Course Contents

Python brief recap; Principal Component Analysis; Panel data regression; Univariate time series models; Basic of Machine Learning.

Reference Books

[SW] Stock, J.H. and Watson, M.V. (2020), Introduction to Econometrics, 4th edition (or earlier), Pearson [ISL] James, G., Witten, D., Hastie, T., Tibshirani, R., and Taylor, J. (2023), An Introduction to Statistical Learning with Python, Springer [HA] Hyndman, R.J., Athanasopoulos, G., Garza, A., Challu, C., Mergenthaler, M. and Olivares, K.G. (2026), Forecasting: Principles and Practice, the Pythonic way, freely available online at: https://otexts.org/fpppy/ Course material

Teaching Methods

Theory + Practical classes.

Assessment Method

Midterm test (30%, written) + Group project (40%, oral presentation) + Final exam (30%, written)

Thesis assignment criteria

TBD

Week 1

Python recap; Principal Component Analysis ISL chapter 12.2 HA appendix

Week 2

Principal Component Analysis ISL chapter 12.2

Week 3

Panel regression SW chapter 10.1-10.2

Week 4

Panel regression SW chapter 10.3

Week 5

Panel regression SW chapter 10.4

Week 6

Panel regression SW chapter 10.5

Week 7

Time series models SW chapter 15.1-2 HA chapter 9 Midterm test

Week 8

Time series models SW chapter 15.3 HA chapter 9

Week 9

Time series models SW chapter 15.6-7 HA chapter 9

Week 10

Time series models HA chapter 9

Week 11

Intro to Machine Learning

Week 12

Intro to Machine Learning; Course Recap Project presentations