DIGITAL COMMUNICATION AND INSTITUTIONAL REPUTATION

The course is aimed at: - providing good knowledge of the issues, concepts, and practices of political communication; - providing good knowledge of main professional tool’s use; - providing tools of analysis of digital communication languages and grammar; - providing basic methods for digital communication practices; - providing basi tools to operate in the main branch of digital communication; Attendance at the lectures is compulsory. In view of the seminar nature of the course, it is also strongly recommended.

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Dublin Descriptors Students should achieve: A) Knowledge and ability to understand: the forms and processes of digital communication, through the acquisition of theoretical skills on the theories and models of the discipline. Students achieve this basic knowledge through attendance of classes and study of texts provided by faculty and discussed in the classroom (online and on campus). B) Ability to apply knowledge and understanding through case studies and classroom testimonials will be shown how theoretical concepts apply to actual cases. Skills acquired through testimonials and laboratory practice time in the classroom (on campus or online). C) Judgment: critical reflection on the evolutionary dynamics of digital communication, on the opportunities and risks of its use. This ability to judge will be applied in the classroom with the teacher and the colleagues, during the exercises and in the preparation of the activities planned in the classroom. D) Communication skills: students are called upon to learn the language of expression typical of digital communication. Skills that are practiced in the classroom (online and on campus) with the organization of moments of discussion and practice. E) Learning skills: students are asked to use the skills acquired to build a personal path in digital communication also using knowledge and skills built through a path of study and personal or group growth. Skills to be enhanced through argumentation with the teacher and with classmates and in the preparation of exercises.

The course follows an organization that, starting from the fundamental concepts of the discipline, leads the student to learn how to use social media tools and languages. Knowledge and Skills 1. Digital Communication 1. How communication changes with digital. 2. Digital Communication 2. Digital communication strategies. Course Contents 3. Professional use of social media. 4. Digital communication and broadcast media: beyond hybridization. Fields of application 5. Digital communication and personal branding: using social for your professional positioning. 6. Digital communication in the corporate and institutional context. 7. Digital public affairs & advocacy. From traditional lobbying to blended public affairs. 8. Emergency management and social media. Case study. 9. Crisis management and digital. Lecture and exercise. 10. Digital diplomacy. Tools 11. Advanced use of social media for communication campaigns - 1. Mainstream social media. 12. The advanced use of social media for communication campaigns - 3. Emerging social media. Languages 13. Photographing for the web. Lecture and exercise. 14. Writing for the web. 15. Video protagonists: public speaking on the web. Lecture and exercise. 16. Classroom presentations.

Due to the seminar nature of the course, "analytical and critical" reference will be made to the texts. - Giansante G. (2014). La comunicazione politica online. Roma: Carocci. - Comin G., Giansante G. (2021). Tu puoi cambiare il mondo -La reputazione personale: promuovere il talento, condividere il valore. Venezia: Marsilio. - Giansante G. (2023). Leadership - Teorie, tecniche, buone pratiche e falsi miti. Roma: Carocci. - Articles distributed in Luiss Learn platform.

The course will include face-to-face lectures with the use of multimedia presentations and classroom seminar activities, as well as online activities. Other collaborative learning platforms will also be used. It will include: - role playing, simulation and classroom presentation activities; - exercises and discussions Indications will be provided for in-depth bibliographic study of specific topics. The course is seminar-based and includes classroom activities and "in itinere" tests: therefore, there will be no intermediate test. Platforms in use: MY LUISS.

Please note that the course is seminar-based and the examination will consist of a series of tests and in-class activities carried out throughout the entire semester. Therefore, no midterm assessment is предусмотрена. In particular, the evaluation will be based on: A) ATTENDANCE and active participation in the course Compliant Status: Students who actively participate in at least 70% of the classes (attendance monitored through the BEACON system). Non-Compliant Status: Students who do not reach the minimum threshold of 70% classroom attendance will become non-compliant. Exemptions from mandatory attendance: Students with documented health issues, work commitments/internships, or competitive sports activities officially recognized by the University may request exemption from mandatory attendance. Requests are submitted to and assessed by the Graduate School. Exempted students will be notified to instructors through MyLuiss. Students participating in an international mobility program (e.g. Double Degree, Erasmus) are also exempt from mandatory attendance. B) Assessment Methods Compliant Students (Attending Students): Continuous Assessment (1/3 of the final grade): Mandatory during the semester. Final Exam (2/3 of the final grade): Individual final examination during the official exam sessions scheduled at the end of the teaching semester. The combination of continuous assessment (one third of the final grade) and the final exam (two thirds of the final grade) is valid exclusively during the exam sessions scheduled at the end of the semester in which the course is taught. In subsequent exam sessions (retake sessions), the evaluation will be based exclusively on a single final exam (100%). Students exempt from mandatory attendance or non-compliant with the attendance requirement: The evaluation will be based on a final examination worth 100% of the overall grade, including an additional academic workload designed to compensate for the lack of participation in semester activities. Please note that attendance is mandatory at our University. However, in specific and justified cases, students may take the non-attending student exam. The examination for non-attending students consists of: A term paper (essay of approximately 5,000 words) to be submitted at least one week before the exam session, on a topic to be agreed upon with the instructor (and in any case related to the course subject areas). The essay/term paper must follow either Harvard or APA citation rules, as also indicated on the Learn platform. A written exam (open-ended questionnaire based on the exam texts).

Topics Topics must be proposed and discussed with the teacher. Thesis work will be supervised by the teacher. Requirements Priority requirements - interest in digital communication and research on the topics of consensus building, digital mobilization, and data analysis. - ability to master texts in English (preferably also in a second foreign language). - basic ability to use the main methods of social research. - adequate knowledge of the fundamentals of sociology of communication and political science. To obtain the thesis, you must submit a written project that includes the research methodology, accompanied by a (tentative) table of contents and a minimum basic bibliography. The citation system to be compulsorily adopted is one to be chosen between the HARVARD SYSTEM or the APA Style: a concise guide to these systems is available in the Luiss Learn platform.