MANAGEMENT OF TECHNOLOGY

MANAGEMENT OF TECHNOLOGY

Andrea Prencipe

Instructional goals

• Understand the strategic role of technology in and for organisations, i.e., gain a deep understanding of how technology shapes the efficiency, effectiveness, and performance of organizations, industries and societies. • Engage critically with core concepts: explore and critically analyse theories while reflecting on their practical applications in diverse settings. • Develop problem-framing and problem-solving skills: cultivate the ability to critical assess and address complex and discontinuous challenges, considering factors such as culture, leadership, technology, AI, and environmental uncertainty.

Intended learning outcomes

By the end of the course, students will be able to: • Understand the strategic role of technology and innovation in shaping firms, industries and markets. • Distinguish among different sources, types and patterns of innovation. • Analyse how firms create, capture and protect value from technological change. • Explain why established firms often struggle with disruptive or architectural innovation. • Understand how organisations can be designed to support both exploitation and exploration. • Interpret innovation as an economic, organisational and social process rather than a purely technical event. • Assess how platforms, ecosystems and digital infrastructures reshape competition and collaboration. • Critically analyse the implications of artificial intelligence for technology management, work and organisation. • Develop problem-framing, analytical and communication skills through cases, class discussion and oral assessment.

Course Contents

Technology matters because it reshapes firms, markets, industries and society. Managing technology therefore requires the ability to understanding how technologies work, how technological change emerges, how it becomes economically and organisationally consequential, and how firms can mobilise knowledge, resources, routines and imagination to turn technological possibilities into innovation. The course introduces students to the strategic and organisational perspectives on technology and innovation. It examines sources and patterns of technological change; the economics of innovation; technology strategy; business model innovation; appropriability and complementary assets; market-innovation interfaces; disruption and incumbent response; organisational routines and ambidexterity; platforms and ecosystems; and the implications of artificial intelligence for work, organising and the management of technology.

Reference Books

Attending students: course materials (papers and cases) as reported in the syllabus. Non attending students: - course materials (papers and cases) as reported in the syllabus. - Melissa Schilling. Strategic Management of Technological Innovation (6th ed) New York: McGraw-Hill Publishers.

Teaching Methods

Course architecture and educational approach Course logic. This is a multi-voice course. The course is organised around three connected blocks: (1) technology as competitive strategy; (2) innovation as organisational capability; and (3) innovation as experimentation under uncertainty. The aim is to avoid a narrow understanding of technology management as the administration of technical assets. Technology is treated as a strategic, organisational, and epistemic phenomenon: it reshapes markets, requires new organisational capabilities, and demands disciplined forms of learning under uncertainty. Weekly rhythm. Each week includes two complementary sessions. The Analytical Framing session introduces the conceptual, theoretical and empirical foundations of the topic through research-based and interactive teaching. The Contextual Enquiry session places those ideas in motion through case discussion, live cases, guest speakers, simulations, AI-assisted exercises, and structured class debate. The aim is to move continuously between concepts and contexts, models and situations, analytical rigour and managerial judgement. Indeed, during the course the Contextual Enquiry session may precede the Analytical Framing one. Depending on the topic of the session, the course also contemplates Meet the Expert sessions, i.e., a 20’ discussion with an academics or a practitioner who has developed and refined relevant research or practical experience on a specific subject contemplated in the course syllabus. Students will work with academic papers, managerial cases, short videos, live cases and guest speakers. Particular attention will be paid to the capacity to frame problems before solving them: innovation fails because of poor execution as well as because organisations ask the wrong questions, listen to the wrong signals, or remain trapped in yesterday’s categories.

Assessment Method

Assessment architecture The assessment design preserves the distinction between unaided judgement and AI-assisted work. Attending students – to qualify as an attending you are supposed to attend at least 70% of the sessions, as registered via the Luiss app at the beginning of each session; you are assessed through a variety of methods with the aim to evaluate your understanding (analytical and critical) of the key concepts of the course. The use of AI-based tools is encouraged and favoured to support your learning processes, with the understanding that this course enables you to develop and refine skills to govern such tools and therefore you will attend practice and exam sessions where AI is not allowed and practice and exam sessions where AI is allowed (see below). Component Weight Focus Participation and contribution 10% Engagement in plenary, group discussion, group presentations and class activities on technology management challenges: quality of the questions asked are key! Midterm written exercise 20% This is three-stage in-class written assignment focused on technology management challenge faced by an organisation. Students are required to frame and solve the challenge: first individually and then in a group. Please note these two are pen-&-paper assignments, no technology allowed – i.e., smartphones, smartwatches, tablets, laptops and the likes. The third stage allows students to use AI. Emphasis on conceptual clarity and problem framing. Final oral exam 70% Individual and group oral discussion integrating the three blocks of the course. Non-attending students: the final grade will be based on a final assessment composed of an oral exam (60%) as well as on a written exam (40%) on the extended version of the programme. Please note that non-attending students are required to fill in a form on the Luiss website.

Thesis assignment criteria

Thesis assignment is based on a proposal elaborated and presented by the student. The proposal (max 1 pages) must include: abstract, the research question, a potential table of content, and main references. Students involved in internship may well develop a thesis proposal based on the internship project. Timing – the proposal should be emailed to the course leader at least 6 months before the planned graduation session.

Week 1

Block 1 — Technology as competitive strategy The first block establishes technology as a source of strategic opportunity and strategic instability. Students examine technological trajectories, disruption, business model innovation, value creation/capture, and AI as a competitive infrastructure. Week 1: Technology, technological trajectories, and industry evolution Purpose. Introduce the distinction between invention, innovation, diffusion, technological paradigms, and technological trajectories. Students learn that technologies do not evolve randomly, but along paths shaped by scientific, technical, economic, and institutional forces. Analytical framing Interactive lecture on technology, innovation, industry evolution, and the limits of linear models of innovation. Contextual enquiry Discussion question: when does a promising technology become a strategically relevant technology? Required reading Dosi, G. (1988). Sources, procedures, and microeconomic effects of innovation. Journal of Economic Literature, 26(3), 1120–1171. Case TBC

Week 2

Week 2: Disruptive innovation Purpose. Examine why technologically capable incumbents may fail or thrive. The session distinguishes sustaining and disruptive innovations and asks whether disruption is a technological, market, or organisational phenomenon. Analytical framing Analytical session on disruption, incumbent failure – e.g., Kodak, Nokia; customer trajectories, and resource-allocation processes. Contextual enquiry Discussion question: why do incumbents fail / thrive? Required reading Bower, J. L., & Christensen, C. M. (1995). Disruptive technologies: Catching the wave. Harvard Business Review, 73(1), 43-53. Optional reading: Christensen, C. M., Raynor, M. E., & McDonald, R. (2015). What is disruptive innovation? Harvard Business Review, 93(12), 44-53. Case TBC (Casillo?)

Week 3

Week 3: Business model innovation Purpose. Show that the strategic value of a technology depends on the architecture of the business model: value proposition, revenue model, cost structure, channels, and key activities. Analytical framing Interactive lecture on business model innovation and the relationship between technologies, customers, and revenue models – e.g., Netflix. Contextual enquiry Case discussion on Bancomat as a sequence of business model transitions rather than simply a technology adoption story. Required reading Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008). Reinventing your business model. Harvard Business Review, 86(12), 50-59. Case Bancomat: evolving business model innovation.

Week 4

Week 4: AI as strategic technology and competitive infrastructure Purpose. Introduce AI as a strategic technology whose effects depend on data, complements, organisational redesign, and ecosystem positioning. The session asks when AI is a product, a process technology, an infrastructure, or a basis for business model innovation. Analytical framing Analytical session on AI as prediction technology, data advantage, scale, complements, platforms, and competitive dynamics. Contextual enquiry Discussion question: where does AI create value? Where is value captured? And which complements are critical? Required reading Iansiti, M., & Lakhani, K. R. (2020). Competing in the age of AI. Harvard Business Review, 98(1), 60-67. Optional: Agrawal, A., Gans, J., & Goldfarb, A. (2018). Prediction machines: The simple economics of artificial intelligence. Harvard Business Review Press, selected chapter. Case TBC

Week 5

Week 5: Mid-term session

Week 6

Block 2 — Innovation as organisational capability The second block moves from competitve-level dynamics to the organisation. Students examine why firms struggle to renew themselves, how cross-functional work supports innovation, and how AI modifies the division of cognitive labour inside organisations. Week 6: Routines, inertia, and ambidexterity Purpose. Explain why organisations are powerful precisely because they stabilise expectations and routines, and why the same stabilisation makes renewal difficult. Students distinguish exploitation and exploration. Analytical framing Analytical session on routines, organisational memory, inertia, exploration/exploitation, and ambidextrous organisation. Contextual enquiry Film-based case discussion using A Bug's Life to identify routines, roles, disruption, resistance, search, and experimentation. Required reading Tushman, M. L., & O'Reilly, C. A. (1996). Ambidextrous organizations: Managing evolutionary and revolutionary change. California Management Review, 38(4), 8-30. Case A Bug's Life: routines, disruption, and exploration/exploitation.

Week 7

Week 7: Open innovation and the boundaries of the firm Purpose. Examine how firms purposefully manage knowledge flows across organisational boundaries. Students compare closed and open innovation models, and analyse the organisational conditions under which external ideas, users, suppliers, universities, start-ups, and innovation contests can become sources of competitive advantage. Analytical framing Closed versus open R&D models, inbound and outbound knowledge flows, external sources of ideas, users as innovators. Contextual enquiry Discussion question: how to govern innovation across organisational boundaries? Required reading Chesbrough, H. (2006). Path to open innovation. Excerpted from Open business models: How to thrive in the new innovation landscape. Harvard Business School Press. Case TBC

Week 8

Week 8: Cross-functional teams and knowledge integration Purpose. Analyse why innovation requires integrating different forms of expertise and why cross-functional teams often fail because specialists interpret customers, technologies, and problems differently. Analytical framing Analytical session on interpretive barriers, knowledge integration, cross-functional collaboration, and teaming. Contextual enquiry Discussion question: how to organise cross-functional teams? Required reading Dougherty, D. (1992). Interpretive barriers to successful product innovation in large firms. Organization Science, 3(2), 179-202. Case IDEO Product Development

Week 9

Week 9: AI, human-machine collaboration, and organisational design AI as an organisational design problem: students examine how AI changes tasks, coordination, judgement, control, expertise, and the boundary between problem framing and problem solving. Analytical framing AI and work redesign: augmentation, substitution, deskilling/reskilling, the jagged technological frontier, and the human-machine division of labour. Contextual enquiry Discussion question: how does AI redesign the innovation process? Required reading Dell’Acqua, F., McFowland, E., III, Mollick, E., Lifshitz, H., Kellogg, K. C., Rajendran, S., Krayer, L., Candelon, F., & Lakhani, K. R. (2026). Navigating the jagged technological frontier: Field experimental evidence of the effects of artificial intelligence on knowledge worker productivity and quality. Organization Science, 37(2), 403–423. Case TBC

Week 10

Block 3 — Innovation as experimentation under uncertainty The third block frames innovation as a disciplined learning process. Experimentation is discussed not as a narrow technical method, but as a managerial and organisational capability. Week 10: Experimentation as an innovation process Purpose. Introduce experimentation as a disciplined way of learning under uncertainty. Students distinguish tests, prototypes, simulations, pilots, and experiments. Analytical framing Analytical session on trial-and-error learning, rapid experimentation, prototyping, simulation, and the managerial discipline of experimentation. Contextual enquiry Discussion question: how to frame and execute experiments? Required reading Thomke, S. H. (2001). Enlightened experimentation: The new imperative for innovation. Harvard Business Review, 79(2), 66-75. Case TBC

Week 11

Week 11: Innovation as experimentation Purpose. Move from experimentation in product to service development experimentation. Analytical framing Analytical session on service innovation challenges and experimentation culture. Contextual enquiry Discussion question: how do structure, incentives and culture make experimentation in service feasible? Required reading TBC Case TBC – Il NewYorkese?

Week 12

Group project presentation