THEORY AND PRACTICE OF LOBBYING
Instructional goals
The main objectives of the course are: a) to introduce to the knowledge of interest groups whose role is as important as often overlooked in the analysis of decision-making processes in contemporary democracies; b) to identify the political-institutional contexts that most facilitate or hinder the activity of the groups; c) to examine the tactics and strategies through which group representatives (lobbyists) attempt to influence (with different degrees of success) public decision makers (parliamentarians, members of the government, senior managers and public officials); d) to examine the regulation concerning lobbying; e) to question the impact (positive, neutral, negative) of lobbying on the functioning of democracy; f) to understand the concrete tools in order to achieve effective lobbying
Intended learning outcomes
1. Knowledge and understanding of national and European institutions and decision-making process; 2) Knowledge and understanding of the Italian political system and the role of lobbies; 3) Knowledge and understanding of the comparative discipline of interest groups; Knowledge and understanding of lobbying tools and techniques; Autonomy of analysis of political processes, functioning of institutions, national and European decision-making process.
Course Contents
The course is divided into two parts. The first part is theoretical, and is aimed at providing the tools to understand what pressure groups are, what is the actual lobbying activity and what are the main regulatory models adopted in the UK, USA and Canada, in the European Union and in Italy. The second part is, instead, eminently practical; the various lobbying techniques are studied through the analysis of concrete cases. Some simulations are then programmed which allow us to use the notions and tools provided, devising possible pressure strategies. During the course, the testimonies of numerous important personalities of the sector are heard, who can contribute, with their experience and skills, to illustrate the difficulties and prospects of this profession.
Reference Books
PETRILLO P.L., Theories and techniques of lobbying. Rules, cases, procedures, Mulino, Bologna, 2019
Teaching Methods
Case study: Palm Oil case
- frontal teaching
- group work
-role-playing and simulations of various kinds
- case analysis
-Testimonies
-work and activities with companies and / or institutions
Assessment Method
Based on the new rules introduced by the University, the evaluation will be differentiated according to whether the student is attending or not attending. For the attending student, that is, the one who has attended 70% of the lectures including at least 1 simulation and 2 testimonials, the evaluation will be based on 3 factors: 1) for 40 percent the evaluation will take into account the students' active participation in lectures, simulations, and testimonials; 2) for 30% percent will take into account in-class presentation of individual or group work on concrete lobbying cases that will be agreed with the lecturer at the beginning of the course; 3) 30 percent on a final oral test consisting of three questions on the issues addressed in class including at least 1 question on the cases and simulations conducted in class. For NON-attended students, the assessment will be based entirely on the final test, which consists of a double oral test, firstly aimed at knowing the general topics introduced in the volume Theories and Techniques of Lobbying (see reference textbook) and, secondly, aimed at understanding the knowledge of lobbying tools and techniques as described in the reference textbook.
Thesis assignment criteria
Attention to current affairs, the desire to know in detail the working mechanisms of decision-making processes, predisposition to dialectics and negotiation.
Participation in meetings with lobbyists, field missions and simulations. Ability to interact with public decision makers.
Week 1
Lobby in action. Starting for a movie
Week 2
How are a lobbyist?
Week 3
Back Office versus Fronte Office lobbying activities
Week 4
How to build a lobbying strategy
Week 5
Roleplay
Week 6
The model of regulation
Week 7
UK and Canada lobbying rules
Week 8
Simulation of a lobbying action (students will become lobbyists and public decision makers)
Week 9
Role play about EU
Week 10
The italian case
Week 11
Role Play: airbnb versus standard hotels
Week 12
On the field: how to lobby?