Weak Ties Marketing The hidden power of weak ties in brand strategies

Presentation of the book by Marco Francesco Mazzù and Angelo Baccelloni
Mode:
In person
Location:
Toti Lecture Theatre, Luiss Campus, Viale Romania 32, Rome
Date:
-
Language:
Italian
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Opening remarks
by Michele Costabile, Professor of Marketing, Luiss

Marco Francesco Mazzù, Professor of Marketing, Luiss Business School
Weak Ties Marketing and its innovative elements and practical applications

Angelo Baccelloni, Professor of Marketing, John Cabot University
Applied Methodology:
The Implications of Weak Ties Marketing for Brand Strategies

Moderators:
Angelo Baccelloni, Professor of Marketing, John Cabot University
Marco Francesco Mazzù, Professor of Marketing, Luiss Business School

Speakers include
Piermario Tedeschi, Founder and CEO of Digital Angels
Carmen Pisanti, Researcher, Luiss X.ITE
Antonio Fazzari, CEO of Fater Spa
Marco Aquilino, General Manager, Marco Simone Golf & Country Club

Q&A

Closing remarks by
Matteo De Angelis, Professor of Marketing, Luiss

Registration