Antonio Davola, a researcher and professor at the Luiss Department of Business and Management, has been awarded the prestigious European Marie Curie Individual Fellowship for his project “FairPersonalization.” Davola earned his Ph.D. in Law & Technologies from the Scuola Superiore Sant'Anna and an LL.M. from Yale Law School.

Professor Davola's research aims to analyze how personalized product and service offerings—developed through big data analysis and user profiling—affect consumers' propensity to purchase. This lays the groundwork for framing tailored commercial practices (as defined by European legislation on unfair commercial practices) and could lead to a redefinition of the legal frameworks for consumer protection in the digital age. 
The European Commission awards Marie Skłodowska Curie Individual Fellowships through a global competition. The award winners were selected based on specific award criteria for their proposed projects. The award is intended for promising researchers who have already demonstrated excellence in their field of study, to conduct research that is interdisciplinary and cross-sectoral in nature, in collaboration with international researchers and institutions.
  The project is being developed in an international context involving Luiss, the Centre for the Study of European Contract Law  at the University of Amsterdam (which manages the grant as the beneficiary institution), and the Scuola Sant'Anna in Pisa. This will be done through a secondment at the LIDER LAB, in collaboration with the department of excellence in Economics and Management in the era of Data Science (EMbeDS).