Piermario Tedeschi

Adjunct professor

Current CV

Keywords:: Advertising, Social Media, Brand Reputation, Digital Innovation, Platforms, Performance Measurement, Algorithms

Areas of expertise:

Marketing, Media and Communication, Digital transformation, Consumption and technology behavior, AI and Automation

Teaching

Biography

DIGITAL, SOCIAL MEDIA AND PERFORMANCE MARKETING - Channel Unique

Course:: Marketing
Code: MRK31
Hours: 48
Credits: 6
Ref.: Graduate school

Piermario Tedeschi has taught at Luiss University since 2015 in the Master of Science in Marketing, where he currently teaches “Digital, Social Media and Performance Marketing”, and he sits on the Advisory Committee of the bachelor’s degree in Economics and Management. A former Adjunct Professor and faculty member, since 2017 he has taught at Luiss Business School, in Italian and in English, in many courses and master’s programmes, including the Executive Masters in Marketing Management and in Real Estate & Finance, the Masters in Marketing Management and in Sport Management, and custom programmes for companies delivered by Luiss Executive Management Education.

After experiences abroad in Madrid, London and New York, in 2011 he founded Digital Angels, a marketing agency based in Rome and Milan that now employs 100 professionals. In 2025 the Financial Times named it the top agency in Europe in its Europe’s Long-Term Growth Champions ranking, which lists the 300 European companies that grew fastest over ten years.

He sits on the Board of IAB Italia, the Italian chapter of the Interactive Advertising Bureau, the leading international association for digital advertising. He also sits on the Board of Anitec-Assinform, the Confindustria association representing Italian information and communication technology companies.