INTERNATIONAL BUSINESS
Instructional goals
The course applies management and business theories to the management of transnational firms. The course draws upon the theory of multinational corporations and some significant case studies - in order to analyse firms’ international strategies, management structures and processes. It also analyses the international environment in which management activity takes place.
The main distinctive feature of this course is its collaboration with the Advisory Board Investitori Esteri di Confindustria (ABIE Confindustria). Through this partnership, several CEOs and senior executives from leading foreign companies operating in Italy will share their experience in managing large subsidiaries of multinational enterprises. Their contributions will provide students with first-hand insights into the practical challenges and opportunities of international business, complementing and illustrating the theoretical concepts presented throughout the course.
On completion of the course, students should be able to:
• Understand the various theories of firm international investments.
• Identify the key determinants of entry mode, location choice, and other key strategic issues faced by multinational enterprises.
• Evaluate alternative ways of organizing and managing the multinational enterprise.
• Comprehend the reasons why firms may choose to vertically integrate across national borders, and also why they may choose to outsource and/or offshore activities.
• Understand the special problems involved in conducting international business compare to domestic business
Prerequisites
The course of International Business and Management is a standard course of management applied to the international business context.
No specific knowledge is required to successfully follow the course and to be able to pass the exam but basic knowledge (undergraduate level) of business, accounting and finance principles and management fundamentals is required.
The following readings are suggested in order to have a better and more precise idea of the main course topics.:
What Is a Global Manager? Christopher A. Bartlett, Sumantra Ghoshal, Harvard Business Review, August 2003.
AliBaba and the future of Business. Lessons from China’s digital Giants, by Ming Zeng; Harvard Business Review, September-October, 2018.
Students who feel they may have gaps in their background knowledge are encouraged to contact the course convener in advance. The course convener will be happy to recommend specific readings and preparatory materials to help them successfully engage with the course content.
Course Contents
The main topics covered in the course are the following:
1. Introduction to International Management and Multinational Corporations (MNCs);
2. Determinants of firms’ international activities;
3. Market selection criteria and entry-mode strategies;
4. Organizational structures of multinational corporations;
5. Control and coordination in multinational corporations: case studies and best practices;
6. Key issues in transnational management, explored through direct contributions from senior executives and business leaders from companies such as Siemens, Accenture, Shell, and other leading multinational enterprises.
Particular attention will be devoted - especially in the meetings with CEOs - to the following themes:
* Leadership;
* Sustainability;
* Business Management;
* Manufacturing;
* Artificial Intelligence and Digital Transformation as key drivers reshaping organizational structures, production processes, value chains, and investment strategies.
Reference Books
Students will be asked to study the slides and carefully read the following texts:
1. 1. World Investments Report 2026 – (annual report). Downloadable from: www.unctad.org Chapter 1 (selected readings)
2. Economics of Strategy, D. Besanko; D. Dranove; M. Shanley and S. Schaefer, Sixth Edition; Chapter 3 and 4 (reading also chapter 2 is suggested)
Students who will not attend classes and will not deliver the requested assignments can still sustain the exam but they should study the slides and the following texts (all compulsory).
1. World Investments Report 2026 – (annual report). Downloadable from: www.unctad.org Chapter 1
World Investments Report 2011 – (annual report). Downloadable from: www.unctad.org. Chapter 4 pg. 124-147
2. Economics of Strategy, D. Besanko; D. Dranove; M. Shanley and S. Schaefer, Sixth Edition; Chapter 3 and 4 (è suggerita la lettura anche del capitolo 2)
3. Bartlett, Christopher A. & Sumantra Ghoshal. 1987a. Managing across borders: New strategic requirements. Sloan Management Review, 28: 7-18.
4. Bartlett, Christopher A. & Sumantra Ghoshal. Organizing for Worldwide Effectiveness: The Transnational Solution
California management review, 10/1988, Volume 31, ( 1)
5. Amplifon in the US: A Story of Customer-Centric International Growth, A. Majocchi& A. Zattoni, Luiss Business case.
Teaching Methods
Lectures will be complemented by sessions featuring presentations from senior executives on the same topics covered in class.
Each lecture will combine theoretical concepts with business cases. The executive presentations will provide real-world examples and practical insights that illustrate the theoretical frameworks discussed during the course.
The theoretical component of the course will enable students to develop a solid understanding of the international business environment and of the key tools and frameworks that managers use to formulate and implement international strategies.
The executive presentations and the ensuing discussions will allow students to connect theory with practice, enhancing their ability to work independently, exercise critical judgment, and make informed managerial decisions.
In addition, all students will work in small groups and deliver at least one in-class presentation during the course, thereby strengthening their communication and presentation skills.
Students, organized into teams, will also participate in a challenge-based project aimed at developing innovative solutions, in the form of proofs of concept, to address a real business challenge
Assessment Method
Students’ evaluation will be based on these different criteria:
1. Assignment (30% of the final evaluation)
2. Final written exams (70% of the final evaluation).
The assignment will be presented by group, but also discussed individually by each student with the professor.
Students that will not attend the course should study both the slides and the texts indicated for non-attending students. The final exams on these texts will count for 100% of the final evaluation.
Thesis assignment criteria
To apply for the final thesis supervision students should prepare a 2-pages document that follows the guidelines (in term of references, sources and methodology) that are reported in a specific document that can be found in the Luiss Learn Course page.
Then the instructor will interview the students to discuss the document they have produced and to verify that they have carefully read the following document:
Guidance document for writing your Master Thesis
Week 1
1. Course overview, tutorial on readings, and presentation of course requirements;
Week 2
2. Introduction to International Management and Multinational Corporations (MNCs).
Week 3
Enrico Galasso, Presidente e Managing Director – Birra Peroni
Week 4
Teodoro Lio, AD – Accenture Italia
Week 5
Floriano Masoero, Presidente e AD – Siemens Italia
Week 6
Andrea Missori, AD – Ericsson Telecomunicazioni
Week 7
Joao Santos Rosa, AD – Shell Italia E&P
Week 8
Manuela Soffientini, VP South Europe, Presidente e AD – Electrolux Appliances
Week 9
Emanuela Trentin, AD – Veolia Italia
Week 10
Marco Travaglia, Presidente e AD – Gruppo Nestlé in Italia
Week 11
Pierpaolo Antonioli, AD – Dumarey Automotive Italia
Week 12
Conclusions
Wrap up of the main concepts and take away