Luiss Brand Identity

Luiss Brand Identity

Rules for using our brand, including colors, typography, and brand language.

Our visual identity emerges from the convergence of tradition and progress. The capital, the University’s historic symbol, represents the solid foundation of knowledge, while the bold lines reflect our drive for innovation.

A shared visual language that the entire Luiss community recognizes.

The Visual Identity Manual 

The Visual Identity Manual compiles and organizes the principles that guide how we use our brand identity. An operational tool we provide to our community, partners, and professionals to ensure our voice is consistently recognizable and coherent across all applications, both internally and externally.  

Manual Structure 

The Manual outlines the rules for using our brand, typography, colors, and graphic elements, along with examples and guidelines for various communication contexts. Each component contributes to building a unified visual language that can adapt to different needs while maintaining consistency and brand recognition. 

To request the official Luiss logo, please email corporatecommunication@luiss.it

Explore our Visual Identity Manual

Branding & Corporate Communication Office
T: 06 85225498
Email: corporatecommunication@luiss.it