Joint MSc in Marketing with BI Norwegian Business School, Norway
- Degree
- Joint Programmes
- Credits
- 120 ECTS
- Duration
- 2 Years
- Year
- 2026/2027
Programme features | Would you like to explore the latest developments in marketing and gain skills that are valuable in an international professional environment? The BI-Luiss Joint MSc in Marketing offers an outstanding educational programme designed to prepare students to meet the challenges of a constantly changing global market. The programme is distinguished by its multidisciplinary and international approach, thanks to the involvement of faculty members from various academic fields and marketing professionals with extensive international experience. Students will have the opportunity to develop advanced skills in a dynamic, multicultural, and highly stimulating environment, fostering a thorough understanding of the most innovative managerial and strategic practices. |
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Programme structure | The academic programme spans two years and involves study at both partner institutions:
During their first year at BI Norwegian Business School, students will explore topics such as brand management, data in marketing, and consumer management, with a particular focus on sustainability issues as they apply to marketing. In the second year at Luiss, the Programme will allow students to personalise their pathway by choosing an elective course. The teaching activities will also focus on analysing consumer behaviour, communication strategies, and the legal regulation of marketing activities. The curriculum also includes a workshop focused on data and artificial intelligence, as well as a workshop dedicated to preparing the Master's thesis. |
Places available | The Programme offers 30 places for each academic year. |
Who can apply | Admission to the Programme is via a joint procedure between BI and Luiss. Both institutions are involved in assessing applications. |
Fees and charges | Students who are admitted will pay their tuition fees to BI Norwegian Business School during their first year of study and to Luiss Guido Carli during their second year. The Programme also provides for the award of up to two scholarships to students admitted to the BI-Luiss Joint MSc in Marketing. |
Qualifications awarded | Students who successfully complete the Programme will be awarded the following academic qualifications:
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Disclaimer:
The information published on this page – including details of qualifications accepted by Luiss, majors, and admission requirements – is subject to annual review and may be updated for future editions of the programme. Therefore, applicants are advised to regularly check this page for any changes or updates before submitting their application.
Luiss Academic Coordinator
Paolo Peverini
International Degree Programmes
For general information
please contact international@luiss.it
For specific information about the programme
Anna Meneghin
ameneghin@luiss.it
Luigi Picardo
lpicardo@luiss.it
Important educational information
Students enrolled in the Joint BI-Luiss Programme will follow a course of study designed exclusively for participants in the programme. Therefore, the teaching activities will be organised separately from those for the Luiss Master's degree in Marketing.
Information about the thesis
The Master's thesis will be developed and completed during the second year of study and must be defended in a final oral examination, which will take place in Rome.
To support students in preparing their final paper, the Programme includes an intensive week of seminars focusing on thesis methodology and writing before academic activities begin at Luiss. Further in-depth seminars will be organised during the first part of the first semester
Further information
Students selected for an international programme are required to fully comply with the curriculum set out for the mobility period, including any subsequent changes, with particular regard to language courses and other compulsory educational activities.
While committed to providing complete, accurate, and timely information, Luiss reserves the right to modify, supplement, suspend, or withdraw the programme at any time.
The University cannot be held liable for any cancellations or changes to the Programme resulting from circumstances beyond its control. In such cases, the students concerned will be informed promptly.
Study Plan
How to apply
Interested students should apply exclusively via the BI portal: BI-LUISS Joint Masters in Marketing | BI.
Admission Criteria (mobility year 2026/27)
The eligibility requirements are reviewed and updated annually and will be published on this page around September each year.
Candidates must meet the following requirements:
- A three-year bachelor's degree in Business Administration, Marketing, Management, Economics, or Social Sciences;
- Having completed courses in the following subject areas: Foundations in Marketing; Foundations in Economics (Micro or Macro); Business Economics or Finance; Statistics or Econometrics;
- Completion of the degree by the summer session of the 2025–2026 academic year;
- A weighted average of 26/30 or higher at the time of application;
Luiss students and students from BI's partner universities are exempt from submitting GMAT/GRE scores and English language proficiency certificates. Nevertheless, it is recommended that you attach these documents if they are available.
For further details, please visit the Admission Tests and Waivers | BI page.
