BI-Luiss Joint MSc in Marketing
Discover the program through the perspective of its professors
Stella Romagnoli
Participating in this course offers unique personal and professional growth, combining solid theory with the latest innovations such as AI. My students work on real-world projects, receive valuable feedback, and engage through interactive tools for effective learning.
Integrated Marketing Communications
BI-Luiss Joint MSc in Marketing
Are you interested in learning about the latest trends in marketing? Do you want to be prepared for the international job market in marketing?
The BI-Luiss Joint MSc in Marketing offers an immersive learning experience designed to deeply engage students in a highly exciting, multidisciplinary, and multicultural environment. It features an international faculty drawn from a variety of disciplines, as well as marketing practitioners with a global perspective.
About BI Norwegian Business School
Located on a captivating, modern campus in the Norwegian capital, BI Norwegian Business School is Norway's top business school and the first in the country to achieve Triple Crown accreditation. Its high level of student services and expert guidance for the job market place BI at the forefront of academic excellence.
While at BI, students can also experience some of the reasons that make Norway one of the happiest countries in the world: an inclusive environment, a productive model that respects work-life balance, a strong focus on sustainability, and the beautiful Scandinavian landscapes.
Learn more about why studying at BI and in Norway are excellent choices for your future.
Academic coordinator
International Degree Programs
Viale Romania 32, Villa de Heritz, 00197 Rome
Tel: 06 8522 5588
international@luiss.it
Opening hours
Monday, Wednesday, and Friday:
11 am – 12:45 pm
Tuesday and Thursday:
5:00 PM to 6:00 PM
Program Structure
Year one: BI Norwegian Business School in Oslo
Year two: Luiss Guido Carli, Rome
While in Oslo, students will learn about brand management, data in marketing, and consumer management, with a focus on sustainability in marketing.
During the second year, students will choose one elective course and delve deeper into the study of consumer behavior, communication strategies, and legal regulation in marketing. They will also take a lab on data and artificial intelligence, as well as a lab on how to write their Master's thesis.
The program integrates academic, research-based, and innovative marketing content in two stimulating and enriching study environments.
Candidates who successfully complete the program will obtain the following two degrees:
- Master of Science in Strategic Marketing Management from BI;
- A Master's Degree in Marketing from Luiss.
Study Plan
Admissions
Admission to this program is joint, meaning that both BI and Luiss receive and evaluate the applications.
Interested students must apply through the BI portal: BI-LUISS Joint Masters in Marketing | BI.
Minimum Requirements
- A BA degree in Business Administration, Marketing, Management, Economics, or Social Sciences
- Required courses: Foundations in Marketing, Foundations in Economics (Micro or Macro), Business Economics or Finance, Statistics or Econometrics
- Graduation in the Summer Session of the 2025–2026 academic year
- Average grade at the time of application must be 26/30 or higher
- Luiss students and students from BI partner universities are exempt from the GMAT/GRE and English language certificates. Students are still encouraged to upload these documents if available. Please visit the Admission Tests and Waivers | BI page.
Fees and Scholarships
Admitted students will pay tuition fees to BI in the first year and to Luiss in the second.
The program awards up to two scholarships to students admitted to the BI-Luiss Joint MSc in Marketing.
The application deadline is March 1, 2026.
The following fees apply for the BI-Luiss Joint MSc in Marketing :
| First year 2026/2027 | NOK 138,000 (Norwegian/EU/EEA/Swiss) |
| NOK 179,400 (outside the EU/EEA/Switzerland) | |
| Second year 2027–2028 | €15,000 |
During the second year, students will also need to pay a regional tax of around €200 and a graduation fee of €200.
Career Paths
The BI-Luiss Joint MSc in Marketing provides students with a solid foundation for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field, and to prepare them for roles as Brand Manager, Market Analyst, Social Media Manager, Digital Marketing Director, Communications Specialist, International Marketing Manager, or Media Buyer.