Double Degree in Strategic Marketing with Maastricht University
Highlights
The Double Degree in Strategic Marketing with Maastricht University offers students the opportunity to learn how to connect with customers, create value, manage innovations, and develop data-driven strategies based on scientific theories and conceptual models developed in academia and the business world. Students will be immersed in an international, multidisciplinary environment, working closely with national and international institutions, companies, and industry.
Located in the Netherlands, Maastricht University is the country's most international university, with students and staff hailing from over 100 countries. The program takes a multidisciplinary approach, working closely with national and international institutions, companies, and industry.
The program is structured as follows:
- The first year is spent at Luiss University (Rome);
- The second year is spent at Maastricht University (Maastricht, the Netherlands).
Students selected for the Double Degree will be registered at Luiss during their time at Maastricht University and will continue to pay tuition fees to Luiss. Students are exempt from paying tuition fees at Maastricht University.
If students meet the rules and conditions of both universities regarding required credits, attendance, deadlines, academic integrity, and other requirements, they will receive two degrees, which will be issued according to each university’s procedures.
Academic Coordinator
Homepage | ppeverini@luiss.it
Application process
The call for applications will provide details regarding the application procedure, the selection process, deadlines, and further information. If you have any questions about which documents to upload or need more information about the required documents, please contact International Degree Programs before the application deadline.
Students selected for a Double Degree program must adhere to the corresponding study plan. They must accept all changes listed in the study plan, especially regarding languages and other activities.
Luiss call for applications: timeline
| Publication of the call for applications | Early December 2025 |
| Applications open on | January 8, 2026 |
| Application deadline | January 21, 2026 |
| Selection results | End of February 2026 |
| Participation confirmation | Required within one business day |
| Disclaimer | Dates may change; please check this webpage for the latest updates. The agreement is currently being revised for the 2026/2027 mobility period. |
Useful Links
While every effort will be made to provide students with complete, accurate, and timely information, Luiss reserves the right to change, amend, modify, or revoke the aforementioned program.
Luiss is not responsible for any cancellation or modification resulting from events beyond its control. If the program is canceled or modified for these reasons, Luiss will inform all interested students in a timely manner.
International Degree Programs
Sergio Rios Perez and
Francesca Annunziata
Agnese Antioco
and Laura Bernaola Picca
Meri Kazazi and
Anna Meneghin
Elena Salemi,
Nicla Scaglione,
and Camilla Viganotti
Viale Romania 32,
00197 Rome
Tel: +39 06 85225592
international@luiss.it
Opening hours
Monday, Wednesday, and Friday:
10 a.m. to noon
; Tuesday and Thursday:
3 pm–4 pm
Who can apply
Students enrolled in the first year of the Luiss Master's program in Marketing, Customer Engagement, and Relationship Management can apply to this program.
Available slots
Each year, a total of 5 students can participate in the program.
Requirements (updated for the 2026–2027 mobility year)
Candidates for this program should meet the following requirements:
- Weighted average grade of 26/30 or higher
- Students must have passed all first-semester exams by the deadline specified in the Call for Applications (usually by mid-February) and are strongly encouraged to pass all exams taught during the second semester.
As for English, students must possess at least a C1 level (European Framework of Reference), demonstrated by one of the following certifications:
- TOEFL iBT: minimum score of 91/120
- IELTS: minimum score of 7.0
- Duolingo: minimum score of 130
- Cambridge: CPE, CAE, FCE with a minimum grade of A
- Certificate issued by the Accademica Linguistica Trinity School in Rome
- Certificate issued by the Luiss University Language Center
- International Baccalaureate (IB) Diploma, with instruction entirely in English
- Bachelor’s degree taught entirely in English
Additional rules
- Participation in this program will add additional points to the final grade of the master’s degree, as per Luiss rules.
- Students will only be able to participate if they have no pending administrative issues with Luiss.
- Exams passed at Maastricht University will be transferred to the Luiss career as per the study plan. It is not possible to request an official waiver of grade registration.
Selection Criteria
Candidates will be ranked based on their academic performance score, which will be calculated according to the following criteria:
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Registered ECTS credits: The academic score will take into account all registered credits valid toward one’s degree (excluding internships). Credits must be registered by the deadline specified in the Call for Applications (usually mid-February). Please note that additional courses (electives) will not be taken into consideration