Double Degree in Strategic Marketing with Maastricht University, the Netherlands
- Degree
- Double and Triple Degree
- Duration
- 2 Years
- Year
- 2027/2028
Programme features | This Double Degree programme offers students enrolled in Luiss's Master's Degree in Marketing – with majors in Marketing Analytics and Data Science (ENG) (major TBC) – the opportunity to develop a thorough understanding of how organisations create value for customers, manage innovation, and design data-driven marketing strategies. The programme combines academic rigour with practical application, drawing on scientific theories and conceptual models developed in both academia and the business world. As part of the programme, students will spend a period of study at Maastricht University in the Netherlands – the country's most international university – with a community of students and faculty representing over 100 nationalities. The programme stands out for its multidisciplinary approach and its strong collaboration with national and international institutions, companies, and partners, offering an educational experience that is truly global in scope. |
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Programme structure | The programme is structured as follows:
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Places available | There are 5 places available for each academic year. |
Who is eligible to apply? | The call for applications for the 2027–2028 mobility year is open to students enrolled in the first year of the Master's Degree in Marketing (taught in English) at Luiss during the 2026–2027 academic year. |
Eligible majors |
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Fees and charges | Luiss students will pay their tuition fees exclusively to Luiss and will therefore be exempt from paying tuition fees at Maastricht University. |
Degrees awarded |
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Disclaimer:
The information on this page – including eligible degree programmes and majors, admission requirements, and so on – is reviewed annually and may be updated for future years of mobility. Applicants are advised to check this webpage regularly for the latest information before applying.
Luiss Academic Coordinator
Paolo Peverini
Faculty | ppeverini@luiss.it
International Degree Programmes
Viale Romania 32
00197 Rome
For general queries:
international@luiss.it
For questions about the programme:
Vincenzo Fierro
vfierro@luiss.it
Tel. +39 06 85225592
Key academic regulations
- Interested students are required to read and understand the study plan and its rules. Changes to the study plan are not possible.
- The exams listed on the study plan must be taken and passed before the start of the mobility year.
- During the mobility period, students will be subject to the regulations of Maastricht University.
Thesis Guidelines
Detailed information about the procedures and their corresponding deadlines will be provided by each university in due course. For reference:
- Students will complete their theses during their mobility period with two supervisors, one from each institution;
- Students must respect the thesis procedures and deadlines from both institutions;
- Each institution will grade the final thesis according to its own standards;
- Students will be required to defend their thesis at Maastricht University and at Luiss University, according to the timelines specified below:
- Students defend their theses in Maastricht by the end of June/beginning of July and in Rome in October/November. In this case, students will get the Maastricht degree in the Spring of the next year.
- Students defend their theses in Maastricht by the end of October and in Rome in October/November. In this case, students will get the Maastricht degree in the Spring of the next year.
Further information
- Students selected for a Double Degree programme are required to comply with the prescribed study plan for their mobility year, including any changes, particularly those relating to language courses and other academic activities.
- While every effort will be made to provide students with complete, accurate, and timely information, Luiss reserves the right to change, amend, modify, or revoke the programme.
- Luiss is not responsible for any cancellations or changes to the programme caused by circumstances beyond its control. Should this occur, all students affected will be informed promptly.
Application Process
Details of the application procedure and any further information not available on this page will be published in the relevant Call for Applications.
For further information, please contact the International Degree Programmes Office at international@luiss.it.
Admission Criteria (mobility year 2027/28)
For upcoming mobility years, the eligibility criteria are reviewed and updated on this webpage around September each year.
| Requirements for applications for the 2027/2028 mobility year |
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| Having passed 4 out of the 5 exams carrying ECTS and graded on a 30-point scale scheduled for the first semester of your degree programme. |
| Weighted average grade equal to or above 26/30. |
English language requirements: Students must have a level of English corresponding to at least C1 on the Common European Framework of Reference, as evidenced by one of the following qualifications:
English language certificates must not have been awarded more than two years before the programme start date (September 2026). |
Selection criteria (mobility year 2027/28)
Eligible candidates will be ranked based on their academic performance and the criteria listed in the table below. Academic performance is assessed based on the data available to the Student Office by the deadline specified in the Call for Applications (usually mid-February).
| Criterion | Weighting | Details |
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| Weighted average grade | 35% | Calculated based on the minimum pass mark for exams (18/30). |
| Registered credits | 35% | The score will take into account the credits recorded by the deadline specified in the Call for Applications (usually mid-February). Credits from additional courses (free courses) and internships will not be taken into account. |
| Level of English language proficiency | 25% | Calculated according to the six levels of the Common European Framework of Reference for Languages (CEFR), from A1 to C2. |
| Bachelor’s degree grade | 5% | From 100/110 to 110 with honours. |
Call for Applications – Timeline for the 2027/2028 Mobility Year
For upcoming mobility years, the timeline is reviewed and updated on this webpage around September each year.
| Phase | Timeline |
|---|---|
| Publication of the call for applications | Early December 2026 |
| Opening of the application period | 8 January 2027 |
| Deadline for submitting applications | 21 January 2027 by Midday (12pm) |
| Publication of the selection results | The second half of February 2027 |
| Confirmation of participation | Within one working day |
