BI-Luiss Joint MSc in Marketing
Discover the programme through the perspective of its professors
Stella Romagnoli
Participating in this course offers unique personal and professional growth, combining solid theory with the latest innovations like AI. My students work on real-world projects, receive valuable feedback, and engage through interactive tools for effective learning.
Integrated Marketing Communication
BI-Luiss Joint MSc in Marketing
Are you interested in studying what are the latest trends of marketing? Do you want to be prepared for the international job market in the marketing area?
The BI-Luiss Joint MSc in Marketing provides an immersive learning experience designed to strongly involve students in a very exciting multidisciplinary and multicultural environment with an international faculty drawn from a variety of disciplines and marketing practitioners with a global perspective.
About BI Norwegian Business School
Located in a mesmerizing and modern campus in the Norwegian capital, BI Norwegian Business School is the #1 business school in Norway and the first Norwegian business school to obtain Triple crown accreditation. Its high level in student services and expert guidance towards the job market put BI at the forefront of academic excellence.
While at BI, students can also experience some of the reasons that make Norway one of the happiest countries in the world: an inclusive envrionment, a productive model that respects work-life balance, high attention to sustainability, and wonderful Scandinavian landscapes.
Find more about why studying at BI and in Norway are great choices for your future.
Academic coordinator
International Degree Programs
Viale Romania 32, Villa de Heritz, 00197 Rome
T: 06 8522 5588
international@luiss.it
Opening hours
Monday, Wednesday and Friday:
11 am - 12.45 pm
Tuesday and Thursday:
5 pm - 6 pm
Program Structure
Year one: BI Norwegian Business School, Oslo
Year two: Luiss Guido Carli, Rome
While in Oslo, students will learn about brand management, data in marketing, and management of the consumer, with a twist towards sustainability in marketing.
During the second year students will choose one elective course and will deepen the study of consumer behavior, of communication strategies, and of legal regulation in marketing. They will also take a lab on data and artificial intelligence and a lab on how to write their Master's thesis.
The program integrates academic, research-based and innovative marketing content set in two stimulating and enriching study environments.
Candidates who succesfully complete the program will obtain the following two degrees:
- Master of Science in Strategic Marketing Management from BI;
- Master's Degree in Marketing from Luiss.
Study Plan
Admissions
Admission to this program is joint, meaning that both BI and Luiss receive and evaluate the applications.
Interested students are required to apply through BI portal BI-LUISS Joint Masters in Marketing | BI.
Minimum Requirements
- BA degree in the field of Business Administration, Marketing, Management, Economics or Social Sciences
- Required courses: Foundations in Marketing, Foundation in Economics (Micro or Macro), Business Economics or Finance, Statistics or Econometrics
- Graduation in the Summer Session of the academic year 2025-2026
- Average grade at the moment of the application equal or above 26/30
- Luiss students and students from BI partner universities are waived from the GMAT/GRE and English language certificates. Students are still encouraged to upload them if available. Please visit the page Admission Tests and Waivers | BI.
Fees and Scholarships
Admitted students will pay tuition fees to BI in the first year and to Luiss in the second year.
The program awards up to two scholarships to students admitted to the BI-Luiss Joint MSc in Marketing.
Application deadline is March 1st 2026.
For BI-Luiss Joint MSc in Marketing the following fees apply:
| First year 2026/2027 | NOK 138,000 (Norwegian/EU/EEA/Switzerland) |
| NOK 179,400 (outside EU/EEA/Switzerland) | |
| Second year 2027/2028 | € 15,000 |
During the second year, students will also have to pay a regional tax of around 200 € and a graduation fee of 200 €.
Career Paths
The BI-Luiss Joint MSc in Marketing provides students with a solid basis for managerial positions in market-oriented organizations.
It is designed to train students to study marketing from a management perspective, while at the same time specializing in the analytics and metrics areas of the field and to prepare them for roles as Brand Manager Market Analyst/Social Media Manager/Digital Marketing Director/Communications Specialist/International Marketing Manager/Media Buyer.