Corporate Event: Management, PR, and Communication – Major in the Master's Program in Marketing Management

The Master's program with a major in Corporate Event: Management, PR, and Communication is offered in partnership with Apload and Officine Farneto, and in collaboration with Young & Rubicam. The course aims to equip students with the skills needed to understand and manage the dynamics and importance of multiple communication tools: public relations, advertising, and events. The Master's program aims to provide general managerial training combined with the development of specific technical and managerial skills focused on change. This prepares professionals to navigate the evolving landscape and to plan, execute, and monitor more effective integrated communication campaigns.

The Master's program is offered at the Luiss campuses in Rome and Milan.

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