Social media represents the true revolution brought about by digitalization in marketing. Their disruptive effect on traditional mass media tools and channels has forced a rethinking of the logic and roles within marketing communication.
The Marketing & Social Media Data major is a highly educational and specialized program offered by Luiss Business School. It provides tools and knowledge to understand, manage, and leverage the complexity of the competitive landscape.
The Master’s program is offered on a part-time basis, held on weekends, allowing students to remain with their companies and immediately apply the knowledge they gain.

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