The Luiss Master’s in Political and Institutional Communication and Marketing, led by Francesco Giorgino, Professor of Practice at the School of Government, aims to provide advanced training for individuals who are already involved or looking to engage in communication and marketing for political and social institutions, parties, businesses, trade unions, local authorities, professional bodies and associations, the nonprofit sector, and many more. Communication is no longer just about form; it's also about substance. We are immersed in a new ecosystem, primarily driven by the digital revolution and the pervasiveness of Big Data. In this environment, terms like “communication,” “information,” and “marketing”—which we would have kept distinct and separate in the past—now tend to intertwine. This creates both critical challenges and new opportunities for those seeking to enhance their perceived value and reputation. These are elements that require understanding and management through both theoretical and empirical approaches. No organization—public or private—that aims to operate with awareness and effectiveness can afford to forego social communication solutions and marketing strategies. 

Master's Program Director: Francesco Giorgino

Web page