Second-Level Master's Degree

This Master’s program is unique in Italy because it aims to train a new professional profile that is currently in demand among large and medium-sized companies. Such a profile is not currently available in the Italian educational landscape, where the “culture of institutional relations” and lobbying activities are largely absent.

The course aims to develop in-depth knowledge of the processes governing the lawmaking and decision-making activities of public institutions and entities, an understanding of the mechanisms underlying consensus-building, full awareness of the practices and codes of interest representation, and the ability to define and implement the most effective corporate communication strategies.

The Master's program aims to train professionals capable of working in private, national, and multinational companies, as well as in public sector enterprises that handle relations with institutions and public entities. These professionals will be experts in lobbying mechanisms, interest representation, and external communication for private and public organizations, industrial companies, and service providers. During the training activities, significant focus will be placed on analyzing business cases, using tools and methodologies that replicate the day-to-day operations of companies.

The subject areas covered will be:
Legal-institutional, economic-institutional, economic-business, political science, political marketing, psychological-relational, strategic interaction, and communication.

Director: Prof. Alberto Petrucci, Full Professor of Macroeconomics.
Co-Director: Francesco Delzio, Strategic Advisor; Professor at Luiss Guido Carli; Columnist for Avvenire, Prima, and InPiù; and Essayist.

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