Retailing, E-commerce, and Multichannel Management – Master's Major in Marketing Management

Retailing, E-commerce, and Multichannel Management – Master's Major in Marketing Management

Degree
LBS
Year
2026/2027
The course

Retailing, E-commerce, and Multichannel Management – Major of the Master's in Marketing Management

The Master’s program with a major in Retailing, E-commerce, & Multichannel Management aims to equip participants with the methods and tools needed to plan go-to-market processes, with a focus on trade and retail marketing, including from an omnichannel perspective.

Web page

Luiss Business School

Villa Blanc
Via Nomentana, 216
00162, Rome

Tel: 068522 2391

masterluissbs@luiss.it

Campus Life

Luiss welcomes you in a dynamic and stimulating context, with many cultural, sporting, and leisure activities. Live a unique experience, immersed in an international community. Find out more by visiting the dedicated pages.

Luiss Facilties

With many facilities across in Rome and Milan, Luiss stands out for its unique architectural spaces and large green study areas.
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Residences and accommodation

Luiss supports students in their search for accommodation with three solutions: Luiss residences, affiliated facilities and private accommodation.
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Sports

AS Luiss encourages an active lifestyle by offering sports activities, such as yoga and tennis, and the possibility of using agreements with gyms and sports centres near the Luiss premises.
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Tutoring & Buddy Program

Through the Luiss Buddy Programme, experienced students mentor new students, helping them with orientation and integration.
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Skills development

The Luiss model promotes the development of students not only through a solid academic education, but also through activities aimed at personal improvement and the development of transversal skills. The Luiss student development offer proposes learning by doing and innovative learning experiences to prepare versatile students ready for the needs of the labour market.
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Cultural activities

Luiss integrates technical learning with cultural activities, promoting students’ expression and creativity.
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Medical services

Luiss protects the health of its students through its medical centre: annual check-ups, home care, accident insurance and much more.
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Catering services

The Luiss Catering Service completes the university experience by supporting students with a focus on well-being.
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Welcome Desk

Luiss Welcome Desk: support for international students on legal and health issues and orientation in the Italian context.
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