INTRODUCTION TO INTERNATIONAL BUSINESS
Obiettivi formativi
The instructional goals of the course are the following:
- gaining knowledge of concepts and theories of international business,
- understanding tools and models that allow to interpret and critically analyze the opportunities and challenges arising from operating across a firm's national borders,
- developing the ability to apply such knowledge, tools and models to the analysis and resolution of concrete problems in the field of international management.
Prerequisiti
Fundamentals of management will be taken for granted
Contenuti Del Corso
The course will cover the following topics:
- Globalization of markets
- The analysis of the international competitive environment
- Global competition and its implications
- Principles of international strategy
- Foreign country choice
- Foreign entry modes
- The internationalization process
- The management of the multinational firm
- The role of Global Value Chains
Testi Di Riferimento
International Business: Competing in the Global Marketplace, 14th Edition
ISBN10: 1260387542 | ISBN13: 9781260387544
By Charles Hill - McGraw Hill
© 2023
Metodologie Didattiche
The course teaching method is based on the combination of frontally-taught classes, teamworks, and practitioner guest lectures.
Teamworks require students to analyze real-world case studies dealing with some of the most important theoretical topics covered in the course, to collaborate to solve strategic problems proposed by the instructor, and to discuss possible solutions in the classroom, with the aim to develop competences in the application of models, tools and theoretical approaches to real-world business cases, and to build up capabilities in the critical evaluation of different strategic paths to internationalization.
Practitioner guest lectures allow to put into contexts tools and theoretical models by leveraging the speakers' direct experience in the strategic management of real-world firms.
Modalità di verifica dell'apprendimento
Continuous assessment methods will be adopted for this course. Every week, students will be required to participate in in-class activities of different type. A final test will also be delivered.
The final grade will be composed as follows:
- 70%: continuous assessment
- 30%: final test
Criteri per l’assegnazione dell’elaborato finale
Highly motivated students should submit an extended abstract detailing: (1) a proposed title for their thesis; (2) the research problem; (3) the research question; (4) the relevant literature streams ; (5) the proposed methodology
Settimana 1
The globalization of markets
Settimana 2
The role of distance in International Business
Settimana 3
Theories and models of International Business - The Uppsala model and the internationalization process
Settimana 4
Theories and models of International Business - The Eclectic Theory
Settimana 5
Foreign market entry modes - Export strategies
Settimana 6
Foreign market entry modes - Collaborative modes
Settimana 7
Foreign market entry modes - FDI
Settimana 8
Foreign market entry modes - Export strategies
Settimana 9
The management of innovation in multinational firms
Settimana 10
Global value chains
Settimana 11
International Business Strategy
Settimana 12
Ethics and Responsibility in International Business