KEY TOPICS IN TODAY'S STRATEGIC MANAGEMENT
KEY TOPICS IN TODAY'S STRATEGIC MANAGEMENT
Maria Jell-Ojobor, Syed Mohsin Amir Mukhtiar, Beatrice Di Marco
Obiettivi formativi
This course equips participants with practical understanding of the theorical frameworks and models that will help them in strategy formulation and implementation.
Risultati di apprendimento attesi
At the completion of this course, students will have acquired the following competences:
Knowledge and understanding - Understand the essential issue(s) for a particular business situation
Applying knowledge and understanding - Apply the appropriate theories and concepts to address corporate challenges
Making judgements - Assess a firm’s internal and external environment to gain competitive advantage
Communications Skills - critically analyze strategic issues
Learning skills – present ideas with oral proficiency
Contenuti Del Corso
The course covers the following main topics:
Introduction to the concept of strategy and what strategy is not
Company’s external environment, industry analysis and company’s competitiveness
Company’s internal environment, resource exploitation and exploration strategies
Cultural differences and leadership
Competitive strategies, cost leadership and differentiation advantage
Strategic responses to the sustainability awareness of institutions and other critical stakeholders
Strategic change and digital transformation in a dynamic environment
Strategic decisions regarding the company’s vertical, product, and geographic scope
Ownership structure, strategic alliances, mode dynamics
Testi Di Riferimento
The key textbook for the course is:
Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons
Metodologie Didattiche
mix synchronous and asynchronous
TA consultations
Group work
Case Studies
Flipped Classroom
Project Work
Modalità di verifica dell'apprendimento
Students will be evaluated on the following activities:
Oral class participation: Group presentations & Discussions (20%)
Final group project (40%)
Written assessments (30%)
In-person assessment (10%)
For a positive final course evaluation, each activity must be passed.
Criteri per l’assegnazione dell’elaborato finale
Active attendance at the course;
Quality of the proposed issue for the thesis.
Il syllabus affronta temi collegati alla sostenibilità?
Yes
Settimana 1
Week 1- What is Strategy – Introduction of the Course
Asynchonous or synchronous lesson
Comprehend the course requirements
Explain what strategy is and why it is important
E-tivities
Short online test
Discussion forum
Paper presentation
Related Material
Chapter 1 of textbook
Lecture slides
Articles
Videos
Settimana 2
Week 2- External Analysis
Asynchonous or synchronous lesson
Explain how industry structure influences competition and firm profitability
Apply Porter’s Five Forces Model to analyze competitive environment
E-tivities
Short online test
Exercises
Paper presentation
Related Material
Chapter 3 of textbook
Lecture slides
Articles
Videos
Settimana 3
Week 3- Internal analysis
Asynchonous or synchronous lesson
Appraise firm’s resources and capabilities as the basis for competitive advantage
Identify strategies of resources exploitation and exploration to attain sustainable competitive advantage
Awareness of the national cultures for successful strategy formulation
E-tivities
Short online test
Exercises
Paper presentation
Written case analysis and in class discussion
Related Material
Chapter 5 of textbook
Lecture slides
Articles
Videos
Settimana 4
Week 4- Competitive advantage
Asynchonous or synchronous lesson
Analyze and Apply Cost leadership and differentiation strategies
Identify the sources of cost advantage in an industry and develop strategies to enhance cost
Identify the sources of differentiation advantage in an industry and recommend strategies that create differentiation advantage
E-tivities
Short online test
Exercises
Paper presentation
Written case analysis and in class discussion
Related Material
Chapter 7 of textbook
Lecture slides
Articles
Videos
Settimana 5
Week 5- Institutions, stakeholders, & sustainable strategies
Asynchonous or synchronous lesson
Identify the role of formal and informal institutions in governing firm behavior
Determine the influence of stakeholders on firm performance
Evaluate CSR and sustainability strategy as a source of competitive advantage
Asses how corporate structure and digital transformation can create value for sustainable business models
E-tivities
Short online test
Exercises
Paper presentation
Written case analysis and in class discussion
Related Material
Chapter 4 of Peng, 2014
Lecture slides
Articles
Videos
Settimana 6
Week 6- Strategic Change and Digital Transformation
Asynchonous or synchronous lesson
Analyze how technological factors impact different approaches to organizational and strategic change
Appreciate the dynamics of developing new organizational capabilities
Identify the chances of digital technologies for business model transformation
E-tivities
Short online test
Exercises
Paper presentation
Written case analysis and in class discussion
Related Material
Chapters 8 and 9 of textbook
Lecture slides
Articles
Videos
Settimana 7
Week 7- Vertical scope
Asynchonous or synchronous lesson
Identify at least five issues of corporate strategy in determining the scope of the firm
Apply transaction cost economics when choosing between make or buy
Evaluate four crucial alternative choices in organizational structure for growing the business across country borders
E-tivities
Short online test
Exercises
Paper presentation
Written case analysis and in class discussion
Related Material
Chapter 10 of textbook; Chapter 3 of Besanko
Lecture slides
Articles
Videos
Settimana 8
Week 8- Research midterm
Asynchonous or synchronous lesson
Evaluate final project status
Adopt soft skills of presenting
E-tivities
Midterm presentation
Settimana 9
Week 9- Strategic Alliances
Asynchonous or synchronous lesson
Diagnose strategic alliances like joint ventures and franchising as alternatives to vertical integration
Criticize the different motives for strategic alliances based on the value creation and value appropriation functions of the governance structure
E-tivities
Related Material
Lecture slides
Articles
Videos
Settimana 10
Week 10- Geographic Scope and Entry Mode Dynamism
Asynchonous or synchronous lesson
Identify three key reasons for international growth and the global organizational challenge
Analyze how firms can extend their competitive advantage from their home markets to overseas markets
Compare and contrast global integration strategy versus a local adaptation strategy
Design organizational structure that fits the firm’s international strategy
E-tivities
Short online test
Exercises
Paper presentation
Written case analysis and in class discussion
Related Material
Chapter 11 of textbook
Lecture slides
Articles
Videos
Settimana 11
Week 11- Product Scope
Asynchonous or synchronous lesson
Analyze corporate goals of diversification and how diversification trends have evolved over the past years
Assess the conditions under which diversification creates value for shareholders
Measure diversifying activity by looking at the success and failures of mergers and acquisitions
Appraise the empirical evidence of the diversification-performance link
Identify the importance of business relatedness for successful diversification and management
E-tivities
Short online test
Exercises
Paper presentation
Written case analysis and in class discussion
Related Material
Chapter 12 of textbook
Lecture slides
Articles
Videos
Settimana 12
Week 12- Research Endterm
Asynchonous or synchronous lesson
Understand the competences of a “strategic manager”
Present, discuss and review the status of your final project
E-tivities
Presentations and review of final projects
Related Material
Videos