KEY TOPICS IN TODAY'S STRATEGIC MANAGEMENT
KEY TOPICS IN TODAY'S STRATEGIC MANAGEMENT
Maria Jell-Ojobor, Syed Mohsin Amir Mukhtiar
Obiettivi formativi
This course equips participants with a practical understanding of the theoretical frameworks and models that will help them in strategy formulation and implementation. The course integrates the knowledge of core business courses to help participants make better strategic decisions in the context of a dynamic business and management environment. In particular, participants will develop competence to think critically, analyze and formulate strategic decisions.
Risultati di apprendimento attesi
At the completion of this course, students will be able to:
Knowledge and understanding
Discuss the essential issue(s) for a particular business situation
Applying knowledge and understanding
Apply the appropriate theories to address business challenge
Making Judgements
Assess a firm’s internal and external environment to gain competitive advantage
Communication Skills
Critically analyze strategic issues
Learning Skills
Present ideas with oral proficiency
Contenuti Del Corso
The modules of the course will cover the following topics:
What is Strategy?
External Analysis
Internal analysis
Competitive advantage
Institutions, stakeholders, & sustainable strategies
Strategic Change and Digital Transformation
Vertical scope
Research midterm
Strategic Alliances
Strategy and Structure of the International Firm
Product Scope & Diversification Strategy
Research End term
Testi Di Riferimento
The key textbooks for the course is:
Grant, R. M. (2021). Contemporary strategy analysis. John Wiley & Sons
Peng, M. W. (2021). Global strategy. Cengage learning, Chapter 4 Emphasizing Institutions, Cultures, and Ethics
Dranove, D., Besanko, D., Shanley, M., & Schaefer, S. (2017). Economics of strategy. John Wiley & Sons.
Selected articles and reading materials presented weekly on the platform.
Metodologie Didattiche
mix synchronous and asynchronous
TA consultations
Group work
Case Studies
Flipped Classroom
Project Work
Modalità di verifica dell'apprendimento
Attending Students will be evaluated on the following activities:
1x Paper presentation and discussion (10%)
Weekly written assignments (20%)
Group Project Work (60%)
Steps of Project Work during TA sessions (20%)
Peer review evaluation (10%)
Group Presentation (with slides) of project in W12 (10%)
Group Research Paper submission (20%)
In-person final exam - individual (10%)
Non-attendant students must study all concepts mentioned on the professor slides and all papers discussed by professor and students. The final written exam will include multiple-choice and open-ended questions on the above readings.
For further details on how to prepare for the exam please get in touch with the teaching team in advance of the exam date.
Criteri per l’assegnazione dell’elaborato finale
Active attendance at the course;
Quality of the proposed issue for the thesis.
Settimana 1
Week 1- What is Strategy?
Asynchonous or synchronous lesson
Comprehend the course requirements
Explain what strategy is and why it is important
E-tivities
Short online test
Discussion forum
Related Material
Chapter 1 of textbook
Lecture slides
Articles
Videos
Settimana 2
Week 2- External Analysis
Asynchonous or synchronous lesson
Explain how industry structure influences competition and firm profitability
Apply Porter’s Five Forces Model to analyze competitive environment
E-tivities
Short online test
Exercises
Paper presentation
Related Material
Chapter 3 of textbook
Lecture slides
Articles
Videos
Settimana 3
Week 3- Internal analysis
Asynchonous or synchronous lesson
Appraise firm’s resources and capabilities as the basis for competitive advantage
Identify strategies of resources exploitation and exploration to attain sustainable competitive advantage
Awareness of the national cultures for successful strategy formulation
E-tivities
Short online test
Exercises
Paper presentation
Related Material
Chapter 5 of textbook
Lecture slides
Articles
Videos
Settimana 4
Week 4- Competitive advantage
Asynchonous or synchronous lesson
Analyze and Apply Cost leadership and differentiation strategies
Identify the sources of cost advantage in an industry and develop strategies to enhance cost
Identify the sources of differentiation advantage in an industry and recommend strategies that create differentiation advantage
E-tivities
Short online test
Exercises
Paper presentation
Related Material
Chapter 7 of textbook
Lecture slides
Articles
Videos
Settimana 5
Week 5- Institutions, stakeholders, & sustainable strategies
Asynchonous or synchronous lesson
Identify the role of formal and informal institutions in governing firm behavior
Determine the influence of stakeholders on firm performance
Evaluate CSR and sustainability strategy as a source of competitive advantage
Asses how corporate structure and digital transformation can create value for sustainable business models
E-tivities
Short online test
Exercises
Paper presentation
Related Material
Chapter 4 of Peng, 2014
Lecture slides
Articles
Videos
Settimana 6
Week 6- Strategic Change and Digital Transformation
Asynchonous or synchronous lesson
Analyze how technological factors impact different approaches to organizational and strategic change
Appreciate the dynamics of developing new organizational capabilities
Identify the chances of digital technologies for business model transformation
E-tivities
Exercises
Paper presentation
Related Material
Chapters 8 and 9 of textbook
Lecture slides
Articles
Videos
Settimana 7
Week 7- Vertical scope
Asynchonous or synchronous lesson
Identify at least five issues of corporate strategy in determining the scope of the firm
Apply transaction cost economics when choosing between make or buy
Evaluate four crucial alternative choices in organizational structure for growing the business across country borders
E-tivities
Short online test
Exercises
Paper presentation
Related Material
Chapter 10 of textbook; Chapter 3 of Besanko
Lecture slides
Articles
Videos
Settimana 8
Week 8- Research midterm
Asynchonous or synchronous lesson
Evaluate final project status
Adopt soft skills of presenting
E-tivities
Midterm presentations
Settimana 9
Week 9- Strategic Alliances
Asynchonous or synchronous lesson
Diagnose strategic alliances like joint ventures and franchising as alternatives to vertical integration
Criticize the different motives for strategic alliances based on the value creation and value appropriation functions of the governance structure
E-tivities
Exercises
Paper presentation
Related Material
Lecture slides
Articles
Videos
Settimana 10
Week 10- Strategy and Structure of the International Firm
Asynchonous or synchronous lesson
Identify three key reasons for international growth and the global organizational challenge
Analyze how firms can extend their competitive advantage from their home markets to overseas markets
Compare and contrast global integration strategy versus a local adaptation strategy
Design organizational structure that fits the firm’s international strategy
E-tivities
Exercises
Paper presentation
Related Material
Chapter 11 of textbook
Lecture slides
Articles
Videos
Settimana 11
Week 11- Product Scope & Diversification Strategy
Asynchonous or synchronous lesson
Analyze corporate goals of diversification and how diversification trends have evolved over the past years
Assess the conditions under which diversification creates value for shareholders
Measure diversifying activity by looking at the success and failures of mergers and acquisitions
Appraise the empirical evidence of the diversification-performance link
Identify the importance of business relatedness for successful diversification and management
E-tivities
Short online test
Exercises
Paper presentation
Related Material
Chapter 12 of textbook
Lecture slides
Articles
Videos
Settimana 12
Week 12- Research End term
Asynchonous or synchronous lesson
Understand the competences of a “strategic manager”
Present, discuss and review the status of your final project
E-tivities
Presentations of final projects
Related Material
Videos