DATA-DRIVEN INNOVATION
Obiettivi formativi
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Risultati di apprendimento attesi
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Contenuti Del Corso
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Testi Di Riferimento
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Metodologie Didattiche
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Modalità di verifica dell'apprendimento
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Criteri per l’assegnazione dell’elaborato finale
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Settimana 1
Week 1:
Lesson 1: Course Introduction and Overview
Lesson 2: Strategic Management of Technological Innovation (part 1)
Required Readings:
Chapter 3, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill
Optional Readings:
Abernathy WJ, Utterback JM. 1978. Patterns of Industrial Innovation. Technology Review, June‐July: 40‐47.
Adner, Ron, and Rahul Kapoor. "Innovation ecosystems and the pace of substitution: Re‐examining technology S‐curves." Strategic management journal 37.4 (2016): 625-648.
Bower, J. and Christensen, C. (1995) ‘Disruptive Technology: Catching the Wave’, Harvard Business Review, 43-53
Settimana 2
Week 2: Lesson 1: Strategic Management of Technological Innovation (part 2) Required Readings: Chapter 5, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Chapter 9, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Optional Reading: Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research policy, 15(6), 285-305. Chapter 4, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Lesson 2: Project Work Introduction
Settimana 3
Week 3: Lesson 1: Lesson 1: Closed vs. Open Innovation Required Readings: Chesbrough, H., (2003) The Era of Open Innovation, MIT Sloan Management Review, 44, 3, 35–41 Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press only the introduction: pages xvii-xxviii Required Case for Discussion: Procter & Gamble Optional Reading: Bogers, M., Zobel, A. K., Afuah, A., Almirall, E., Brunswicker, S., Dahlander, L., ... & Ter Wal, A. L. (2017). The open innovation research landscape: Established perspectives and emerging themes across different levels of analysis. Industry and Innovation, 24(1), 8-40. Optional Podcast: https://dobetter.esade.edu/en/open-innovation-results Lesson 2: Open Innovation Challenges Required Readings: Chesbrough, H. (2024). Twenty Years of Open Innovation. MIT Sloan Management Review, 65(2), 1-3. Chesbrough, H. (2003). The logic of open innovation: managing intellectual property. California management review, 45(3), 33-58. Optional Reading: Chesbrough, H., & Brunswicker, S. (2013). Managing open innovation in large firms. Garwood Center for Corporate Innovation at California University, Berkeley in US & Fraunhofer Society in Germany.
Settimana 4
Week 4: Lesson 1 and 2: Class activity- Case discussion *Students will be asked to create their groups during the course first week. One case study to present and one to discuss will be assigned to each group. Further guidelines will be provided during the course first week. For presenting groups, this activity will count for 5% of the 30% of the grade (continuous assessment).
Settimana 5
Week 5: Lesson 1: Innovation deployment strategy: a focus on marketing Required Readings: Chapter 13, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Optional Readings: Von Hippel, E. (1986). Lead users: a source of novel product concepts. Management science, 32(7), 791-805. Ramaswamy, V., & Gouillart, F. (2010). Building the co-creative enterprise. Harvard business review, 88(10), 100-109. Lesson 2: Guest Lecture – this activity is not graded but participation is assessed
Settimana 6
Week 6: Lesson 1: Trends & Opportunities in Innovation Management (AI & Data) Required Reading (be prepared for in-class discussion) – this activity is not graded but participation is assessed Artificial Intelligence: Stitch Fix - A Blue Ocean Retailer in the AI World by W. Chan Kim, Renee Mauborgne, Melanie Pipino (INSEAD) Optional Reading: Lake, K. (2018). Stitch Fix’s CEO on selling personal style to the mass market. Harvard Business Review, 96(3), 35-40. https://web-docs.stern.nyu.edu/executive/Stitch%20Fix's%20CEO%20on%20Selling%20Personal%20Style%20to%20the%20Mass%20Market.pdf Lesson 2: 1st checkpoint – meeting with groups – this activity is not graded but participation is assessed
Settimana 7
Week 7: Lesson 1: Innovation in the digital age: a focus on data Required Readings: von Briel, F., Recker, J., Selander, L., Jarvenpaa, S. L., Hukal, P., Yoo, Y., ... & Wurm, B. (2021). Researching digital entrepreneurship: current issues and suggestions for future directions. Communications of the Association for Information Systems, 48(1), 33. Optional readings: F. Pigni, G. Piccoli, and R. Watson, “Digital Data Streams: Creating value from the real-time flow of big data,” Calif. Manage. Rev., vol. 58, no. 3, pp. 5–25, 2016 Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship: Theory and Practice, 41(6), 1029–1055. https://doi.org/10.1111/etap.12254 Lesson 2: Business model Innovation Required Readings: Wiener, M., Saunders, C., & Marabelli, M. (2020). Big-data business models: A critical literature review and multiperspective research framework. Journal of Information Technology, 35(1), 66-91. Parvinen, P. (2020). Advancing data monetization and the creation of data-based business models. Communications of the association for information systems, 47(1), 2. Optional reading: Optional reading: Mayer-Schönberger and Ramge, 2018, Are the Most Innovative Companies Just the Ones With the Most Data?, Harvard business review Redman , 2015, 4 Business Models for the Data Age, Harvard business review
Settimana 8
Week 8: Lesson 1: Class activity (Business model) This activity will count for 5% of the 30% of the grade related to group in-class activities. Lesson 2: hands on Design thinking I Required Readings: Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84. Optional readings: Liedtka, J. (2018). Why Design Thinking Works. Harvard business review
Settimana 9
Week 9: Lesson 1: hands on Design thinking II. This activity is not graded but participation is assessed. Lesson 2: Teaching Case - This activity is not graded but participation is assessed.
Settimana 10
Week 10: Lesson 1: 2nd checkpoint. This activity is not graded but participation is assessed. Lesson 2: Agility to sense and respond to business changes Required Readings: Salmela, H., Baiyere, A., Tapanainen, T., & Galliers, R. D. (2022). Digital agility: Conceptualizing agility for the digital era. Journal of the Association for Information Systems, 23(5), 1080-1101. Optional readings: Walter, A. T. (2021). Organizational agility: ill-defined and somewhat confusing? A systematic literature review and conceptualization. Management Review Quarterly, 71(2), 343-391. Tallon, P. P., Queiroz, M., Coltman, T., & Sharma, R. (2019). Information technology and the search for organizational agility: A systematic review with future research possibilities. The Journal of Strategic Information Systems, 28(2), 218-237.
Settimana 11
Week 11: Lesson 1: Class activity (Agility) This activity is not graded but participation is assessed. Lesson 2: Data governance + wrap-up Required Reading: Micheli, M., Ponti, M., Craglia, M., & Berti Suman, A. (2020). Emerging models of data governance in the age of datafication. Big Data & Society, 7(2), 2053951720948087. Optional reading: Abraham, R., Schneider, J., & Vom Brocke, J. (2019). Data governance: A conceptual framework, structured review, and research agenda. International journal of information management, 49, 424-438.
Settimana 12
Lesson 1 and 2: Group Presentations (20% of the grade - continuous assessment) Wrap up session – Q&A