CORPORATE STRATEGY
Obiettivi formativi
The course aims at providing the students with a wide knowledge of corporate strategy, addressing all the relevant issues concerning the competitive choice at business level and the construction and implementation of an effective corporate strategy. Students, teachers and several guest speakers from the business community will discuss the key steps in analyzing the external environment and the strategic business units of the corporate portfolio. Special attention will be devoted to case studies and business simulation so that participating students will have the opportunity to develop actual operating skills.
Risultati di apprendimento attesi
Completing the course students should be able to:
• Understand the key concepts of conceiving and implement a strategy within a business environment
• Analyze the external business environment in which strategies are formed and implemented
• Identify the internal resources and capabilities that organisations rely on to develop competitive advantages in relation to the external business environment
• Evaluate an organisation’s strategy from different perspectives
• Formulate and implement organizational strategies taking into account the competitive and contextual environment.
• Select and use relevant strategic management literature and frameworks
• Formulate business, corporate and network level strategic analysis and understand the tools and methods used
• Achieve complex reasoning and problem solving skills
Contenuti Del Corso
The course addresses the topic of strategy at the corporate level, although the introduction includes a review of competitive strategy foundations. Through business cases and class discussions, the course will deal with the main issues involved in corporate strategy, including how to determine: a) in what businesses should the corporation invest; b) for each business, how much of the value chain should the company participate in; c) how should the company add/drop businesses through partnerships/acquisitions/internal development. To provide answers to these questions, the course will cover the following topics: Business Strategy; Economics of Strategy; Organizational Issues; Corporate Strategy; Vertical Integration; Diversification; Global Strategy; Multibusiness Firm Management; Current trend in Strategic Management
Testi Di Riferimento
Robert M. Grant. Contemporary Strategy Analysis: Text and Cases Edition, 10th Edition, 2019. Wiley
Additional readings and teaching notes will be provided by the teachers through the Learn Platform of Luiss University
Metodologie Didattiche
The course will include theoretical lessons, class discussions, guest speakers and exercises based on case studies ans business simulations
Modalità di verifica dell'apprendimento
Written test (multiple choice) and brief essays 55%
Project work 35%
Class participation 10%
Criteri per l’assegnazione dell’elaborato finale
Master thesis will be assigned considering the final grade, the class participation and the proposal of an interesting research project
Il syllabus affronta temi collegati alla sostenibilità?
ESG metrics and the impact on strategic decisions
Settimana 1
• The Concept of Strategy: Introduction and Objectives
• Goals, Values, and Performance
Chapter 1-2 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 2
• Industry Analysis: The Fundamentals
• Industry and Competitive Analysis
Chapter 3-4 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 3
• Analyzing Resource and Capabilities
Chapter 5
Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 4
• The sources and dimensions of Competitive Advantage
• Industry evolution and Strategic change
Chapter 7-8 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 5
• Technology based Industries and the management of innovation
• Competitive advantage in mature industries
Chapter 9-10 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 6
• Vertical integration and the scope of the firm
• Global Strategy in the multinational corporation
Chapter 11-12 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 7
• Diversification Strategy
• Case Studies in diversification strategy
Chapter 13 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 8
• Implementing corporate strategy: managing the multi business firm
• Case study on multibusiness firm
Chapter 14 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Settimana 9
• External Growth Strategies: Mergers, acquisitions, alliances, networks
• The role of strategic analysis in business valuation
Chapter 14 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Readings and teaching notes provided by the teachers
Settimana 10
• Cases in mergers and ac quisitions
• The post-merger integration
Readings and teaching notes provided by the teachers
Settimana 11
• Contemporary trends in Stragegic management
• Case study on innovative competitive strategy
Chapter 15 Grant. Contemporary Strategy Analysis:9th Edition, 2016
Readings and teaching notes provided by the teachers
Settimana 12
• Project works presentations