CORPORATE STRATEGY

CORPORATE STRATEGY

Luigi Ferraris, Arturo Capasso

Obiettivi formativi

The course aims at providing the students with a wide knowledge of corporate strategy, addressing all the relevant issues concerning the competitive choice at business level and the construction and implementation of an effective corporate strategy. Students, teachers and several guest speakers from the business community will discuss the key steps in analyzing the external environment and the strategic business units of the corporate portfolio. Special attention will be devoted to case studies and business simulation so that participating students will have the opportunity to develop actual operating skills.

Risultati di apprendimento attesi

Completing the course students should be able to: • Understand the key concepts of conceiving and implement a strategy within a business environment • Analyze the external business environment in which strategies are formed and implemented • Identify the internal resources and capabilities that organisations rely on to develop competitive advantages in relation to the external business environment • Evaluate an organisation’s strategy from different perspectives • Formulate and implement organizational strategies taking into account the competitive and contextual environment. • Select and use relevant strategic management literature and frameworks • Formulate business, corporate and network level strategic analysis and understand the tools and methods used • Achieve complex reasoning and problem solving skills

Contenuti Del Corso

The course addresses the topic of strategy at the corporate level, although the introduction includes a review of competitive strategy foundations. Through business cases and class discussions, the course will deal with the main issues involved in corporate strategy, including how to determine: a) in what businesses should the corporation invest; b) for each business, how much of the value chain should the company participate in; c) how should the company add/drop businesses through partnerships/acquisitions/internal development. To provide answers to these questions, the course will cover the following topics: Business Strategy; Economics of Strategy; Organizational Issues; Corporate Strategy; Vertical Integration; Diversification; Global Strategy; Multibusiness Firm Management; Current trend in Strategic Management

Testi Di Riferimento

Robert M. Grant. Contemporary Strategy Analysis: Text and Cases Edition, 10th Edition, 2019. Wiley Additional readings and teaching notes will be provided by the teachers through the Learn Platform of Luiss University

Metodologie Didattiche

The course will include theoretical lessons, class discussions, guest speakers and exercises based on case studies ans business simulations

Modalità di verifica dell'apprendimento

Written test (multiple choice) and brief essays 55% Project work 35% Class participation 10%

Criteri per l’assegnazione dell’elaborato finale

Master thesis will be assigned considering the final grade, the class participation and the proposal of an interesting research project

Il syllabus affronta temi collegati alla sostenibilità?

ESG metrics and the impact on strategic decisions

Settimana 1

• The Concept of Strategy: Introduction and Objectives • Goals, Values, and Performance Chapter 1-2 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 2

• Industry Analysis: The Fundamentals • Industry and Competitive Analysis Chapter 3-4 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 3

• Analyzing Resource and Capabilities Chapter 5 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 4

• The sources and dimensions of Competitive Advantage • Industry evolution and Strategic change Chapter 7-8 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 5

• Technology based Industries and the management of innovation • Competitive advantage in mature industries Chapter 9-10 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 6

• Vertical integration and the scope of the firm • Global Strategy in the multinational corporation Chapter 11-12 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 7

• Diversification Strategy • Case Studies in diversification strategy Chapter 13 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 8

• Implementing corporate strategy: managing the multi business firm • Case study on multibusiness firm Chapter 14 Grant. Contemporary Strategy Analysis:9th Edition, 2016

Settimana 9

• External Growth Strategies: Mergers, acquisitions, alliances, networks • The role of strategic analysis in business valuation Chapter 14 Grant. Contemporary Strategy Analysis:9th Edition, 2016 Readings and teaching notes provided by the teachers

Settimana 10

• Cases in mergers and ac quisitions • The post-merger integration Readings and teaching notes provided by the teachers

Settimana 11

• Contemporary trends in Stragegic management • Case study on innovative competitive strategy Chapter 15 Grant. Contemporary Strategy Analysis:9th Edition, 2016 Readings and teaching notes provided by the teachers

Settimana 12

• Project works presentations