CORPORATE STRATEGY
Obiettivi formativi
Course objectives are:
a) to ensure theoretical and conceptual ground
to formulate and implement corporate-level strategies,
b) to enhance the understanding of critical success factors of external growth operations,
c) to offer a complete framework for strategic analysis that regards optimization considerations in portfolio management by multinational multibusiness firms,
d) provide practical skills and hands-on experience in business management (business game simulation).
Risultati di apprendimento attesi
Acquisition of transversal knowledge about main corporate-level strategies.
Ability to use main tools for analyzing resources and competences as well as the competitive environment.
Ability to interact with others during the business game and ability to discuss case studies during lessons.
Contenuti Del Corso
Corporate Strategy. Industry, resources and competitive advantage. Vertical integration and the scope of the firm. Global strategy and the multinational corporation. Diversification. Implementing corporate strategy. External growth strategy. Corporate governance. Corporate social responsibility. Digitalization.
Testi Di Riferimento
Robert M. Grant. Contemporary Strategy Analysis: Text and Cases Edition, 10th Edition, 2019. Wiley
Supplementary material announced during the course.
Metodologie Didattiche
- Frontal teaching
- Case discussions
- Individual exercises
- Team work on business simulation game
- Team work on a research project
- Discussion with guest speakers
Modalità di verifica dell'apprendimento
The final grade for attendees consists of:
1) Final written exam, 60 minutes; individual assessment (50%).
2) Class participation; individual assessment (15%).
3) Business Game simulation; groupwork assessment (20%)
4) Enquiry Based project; groupwork assessment (15%).
The grade of the BSG is valid for the entire academic year and, once refused,
the exam will be taken in non-attending mode.
The final grade for non-attendees consists of:
1) Final written exam, 90 minutes (100%)
Criteri per l’assegnazione dell’elaborato finale
No merit criterion is required for thesis assignment (mean, 'grades,
language skills, etc.). The only criterion followed is the assignments
chronology. A proposal must be presented in order to indicate the central
idea and the topic that will be addressed in the thesis. Students have to
provide a two- or three-pages word document, including bibliography,
which describe in summary: - Reference literature: generical sources (e.g.
Google), industrial sources (e.g. Il sole 24 ore, The economist, Il mondo)
and related scientific literature
((http://www.luiss.it/biblioteca/banche_dati / index. php). - the research
question. It’s a question of one or two lines that exactly identifies the
problem that the thesis aims to solve. - Students have to argument the
importance and the need to give a scientific answer to identified
question, to exclude irrelevant unanswered questions. The
research question can be considered significant from the theoretical point
of view (since defines a logical step missing in the understanding of some
processes) or from an empirical one (as it seeks to describe a
phenomenon not fully understood), or by both. - Methodology to be
followed: Case studies, interviews, data collection through questionnaires or through pre-compiled databases
Il syllabus affronta temi collegati alla sostenibilità?
Yes. In the course the following topics will be covered:
- global and European institutional changes (the Sustainable Development Goals (SDGs) of the UN; the ESG framework; the European Green Deal);
- strategy and business model transformation due to digitalization and sustainability-thinking.
Settimana 1
Course overview. Presentation of the Enquiry-Based Project and Business game presentation.
The concept of strategy. Corporate Strategy fundamentals. Megatrends.
Ch. 1, 2, 15.
Settimana 2
Industry. Competitive analysis.
Ch. 3, 4.
Settimana 3
Resources and capabilities. Strategy implementation. Strategic change. Sustainable competitive advantage.
Ch. 5, 6, 8.
Settimana 4
Vertical integration and the scope of the firm.
Ch. 10.
Settimana 5
Diversification strategy. Portfolio analysis, related and unrelated diversification.
Ch. 12.
Settimana 6
Internationalization. Global strategy. Global resources and ownership.
Ch. 11.
Settimana 7
Institutions, culture and ethics. The role of institutions in the company growth strategy. Institutional and neo-institutional theory. Institutional entrepreneurship.
Supplementary material
Settimana 8
External growth strategies. Greenfield, Brownfield, Mergers & Acquisitions. Collaboration strategies. Alternatives to vertical integration, long-term contracts, alliances & networks.
Ch. 14, supplementary material.
Settimana 9
Corporate Governance and management. Agency theory. Internal and
external governance mechanisms. Governance mechanisms in different institutional contexts. Managing the multibusiness firm. Corporate restructuring. Divestment strategy and value creation.
Ch. 13, supplementary material.
Settimana 10
Corporate social responsibility. Sustainability conceptual framework. Sustainability impact on the firm competitive advantage.
Ch. 2, supplementary material.
Settimana 11
Digital transformation. Innovation. Business model innovation. Technology strategy and management of innovation.
Ch. 9, supplementary material.
Settimana 12
Wrap-up. Discussion of the business game. Presentations of the Enquiry-Based Project