The students will be able to: • contribute effectively to a team project • independently solve problems and direct their own learning processes • analyse digital trends from a general as well as from a business perspective • handle conflicts constructively Students will also gain other transversal competences, such as: • the Design Thinking innovation approach and its state-of-the-art tools, which they will also apply in an interactive, real-life project • how to present their project’s results in a professional way • how to use as a team their individual professional background knowledge and how to apply it together to a given task

Knowledge and understanding: The course will offer key theoretical and practical tools for designing innovative digital business solutions as well as creating first testable prototypes. Applying knowledge and understanding: The students will be able to: • apply each theoretical input into the real-life digital challenge that they have chosen as a team • examine major digital trends as well as different behavior trends on different target groups and deduct from them the characteristics of their own digital challenge • understand how to systematically develop business opportunities and how to make it a business case Making judgements: Students will be involved in: • identifying a digital challenge among all possible • gathering requirements • choosing the most valuable idea • reflecting on the validity of the digital prototype they will develop • discussing it with their stakeholders We then expect students, at the end of the course, to be able to analyze and evaluate the consequences of their choices, make a selection and assess the sustainability of their proposals. Communications Skills: During the course, the students will be involved in interviews with their stakeholders, discussions among their team to explain and credit their individual ideas, presentations of their proposed digital solution to obtain comments and remarks. This will give the students the possibility to acquire and understand • key terms and concepts related to digital products • how to ask stakeholders for investigating their needs • how to present an idea and/or solution clearly and pointing to the main interesting aspects Learning skills: This course will contribute to empower learners in being able to change perspectives and see problems from different point of views. It will also enable their capacity of recognizing opportunities where others see problems

The Digital Entrepreneurship Lab explores how digital and data-driven innovations impact business and society. Students will be introduced in how to manage an initiative for innovation, with the aim of proposing a new digital product or service. This objective involves several contents, such as: • Design Thinking approach • Identification of Users’ needs through meaningful interviews • Identification of Opportunity Areas • Selection of an idea out of a group, and its enrichment • Prototyping of an idea and usability testing • Finalization of the idea and its presentation to pitch

Brown, T.: Design Thinking. Harvard Business Review, June 2008, pp. 1-10 Other readings will be given out as handouts and cases along the lectures

The course adopts a collaborative and problem-driven learning approach: theoretical input follows practical application. Students will be divided into groups for carrying on teamwork activities within and after classes and for developing the group work that will be part of the final evaluation. Additionally, students will conduct real User Field Research with peers and different stakeholders of their challenge for defining problems and prepare the basis for discussing solutions. According with the same nature of Design Thinking approach, students will be encouraged to take active part at every moment of the course. An extensive use of the institutional e-learning platform (http://learn.luiss.it) and other advanced digital tools - e.g. Mural or Miro - will offer students the possibility to work in collaboration and share materials also outside class time

Being this course rooted on a Lab, only students attending classes and participating to activities regularly will get a pass assessment. A minimum of 10 out of 12 sessions must be attended interactively and with personal engagement

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