This course provides advanced knowledge and analytical resources that will enable students to understand the retail industry and the various aspects regarding the definition of the retailing strategy, merchandise management, human resources and store management, and customer service experience.

BA in management or related fields

The course covers key topics in retailing focusing on how the retail industry has transformed and evolved over the past years. Key topics are: (1) Introduction to the world of retailing and types of retailers (2) Multichannel and omnichannel retailing (3) Retailing Strategy (financing, location, etc.) (4) Merchandise management (5) Store management (6) Emerging trends (Sustainability, technology, Customer experience)

Michael Levy, Barton A. Weitz, Dhruv Grewal (2023) Retailing Management ISE (11th Edition); McGraw Hill ISBN10: 1264157444 | ISBN13: 9781264157440 Course slides Academic papers provided by the teacher

Frontal Lectures Guest speakers Discussion and/or flipped classroom on cases and papers on relevant empirical issues Random Instant tests (not evaluated) Active participation in class is mandatory.

For attending students, the final evaluation will be based on: - Group Project: 40% - Case studies: 20% - Flipped classroom on real cases: 15% - Final Individual Exam: 20% The evaluation of teamworks will be complemented by a peer review to identify freeriders and adjust their grades accordingly. For non-attending students, the final evaluation will be based on: Final Exam: 100%

Research proposal