ENTREPRENEURSHIP AND INNOVATION

This course provides students with a detailed overview of innovation management to understand its characteristics, distinctive processes, benefits, and challenges, and in parallel it will give an understanding of how entrepreneurship works and of its relation with innovation.

None

At the completion of this course, students will be able to: Knowledge and understanding Describe innovation processes Identify the Benefits and challenges of innovation Identify disruptive technologies Explain Open Innovation characteristics and peculiarities Understand the role of entrepreneurship in the economic system, especially in fostering innovation Realize the differences between the entrepreneurial approach to innovation and the managerial one Comprehend the functioning of a business model, and of its evolution Applying knowledge and understanding Use strategic tools for innovative projects management Reverse-engineering successful and failed business ideas Explore and seize entrepreneurial opportunities building and testing a consistent BM Making Judgements Distinguish different types and sources of innovation Make judgments about business opportunities and their feasibility, learning to overcome confirmation bias Communication Skills Explain the Importance of Innovation Acquire communication skills for effectively presenting business ideas Improve their collaboration skills and competences Learning Skills Experience the innovation process Compare different theories and models, identifying the best option Approach and validate projects, dealing with uncertain outcomes

The modules of the course will cover the following topics: The innovation process: Entrepreneurship and Innovation Portfolios and Gambles Inventions, Innovations and Profit Innovation and Entrepreneurship Mean Disruption Problems and Other Sources of Innovation Customer Co-creation. Product-Market Fit Business Models Service Vs Products. Model Vs Model Open Innovation and the Entrepreneurial Way Innovation Ecosystems Moonshots Models of Innovation Failure Cases in Innovation

The key textbooks for the course are: Osterwalder, A.; Pigneur, Y. (2010). Business model generation: a book for visionaries, game changers, and challengers. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Selected articles and reading materials presented weekly on the platform.

Asynchronous AND Synchronous TA consultations Individual assignments Group project work

Attending students will be evaluated on the following activities: Individual Graded assignments (50%) Project Work: Problem validation (10%) Project Work: Solution validation (10%) Project Work: Final Project work (10%) Project Work: Pitch presentation (10%) Individual Final Exam (on-campus) (10%) Active participation (additional points) For non-attending students the final grade will be given as a result of an in-presence written exam, based on all the reading materials from the Innovation and the Entrepreneurship parts of the course. The written exam will be made up of 12 Multiple choice questions (each worth 2 points) and 1 Open-ended question (worth 6 points).

Active attendance at the course Quality of the proposed issue for the thesis