ORGANIZING INNOVATION

The aim of this course is to provide students with a combination of theoretical and applied knowledge on organizing innovation. The course focuses on both the challenges and opportunities firms face when organizing for innovation and engaging in the creation and commercialization of new products, services, and processes. The course also examines the challenge to building and maintaining an innovative organization, the role of creativity and prototyping, and how individuals can successfully innovate in organizations. Students also learn about recent insights on design thinking, and user driven or open innovation. It combines traditional lectures with case studies, in-class exercises, and group work. It is designed to be combined with the course “Management of Innovation”.

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The key learning objectives are: • master different theoretical frameworks to think about how to organize innovation • gain knowledge how to translate theoretical frameworks into practical application • understanding the role of creativity in new product and new service development • learn about the tools to organize innovation in different settings • identifying core problems that may impede innovative performance • knowing how to manage groups that are innovating and how to develop and use firm’s capabilities to exploit innovative activities

• New product development • Creativity and innovation • Design thinking and prototyping • User driven innovation • Open innovation • Organizing innovation processes • Marketing innovation

This course has three types of reading: 1. The course text book: Strategic Management of Technological Innovation (6th edition) by Melissa Schilling. New York: McGraw-Hill Publishers. This book provides a comprehensive reference source for the language, theories, concepts and tools we will work through. 2. Cases: We will use these to understand how different aspects of technology management apply to different business situations. 3. Papers: These are intended to promote thinking about insights on theories, tools and issues not covered by the course text and cases. It is important that you carefully work through all the readings prescribed for each class. Doing so will help you to (i) make valuable contributions during class, (ii) participate in course exercises, and (iii) complete assignments and exams effectively.

The course involves a significant amount of class discussion and group exercise activities where you will examine how the theory, methods and tools presented combine and relate to practice and problems in organizations. To participate in these discussions and learning activities, you have to attend the course sessions You will also carry out a number of learning exercises and simulations to experience some of the key decision making central to technology management. There will be group presentations, where groups of students will give a 15-minute presentation on the topic for that week.

For attending students, assessment is as follows: • Individual Participation (40% or max 12 points) – see below for more information. • Group Presentation (40% or max 12 points) - see below for more information. • Exam (30% or max 9 points) – see below for more information. INDIVIDUAL PARTICIPATION Your participation grade is based on your attendance, preparation, and engagement toward the learning in this course. You are expected to attend all scheduled classes. The criteria used to assess participation are: • Preparedness and attitude (max 4 points) – Are you prepared for class and able to fully express foundational knowledge? Do your contributions use appropriate technology management language and concepts as introduced by the readings? Are you a good listener? Are you positive and cooperative? • Engagement (max 8 points) - Are your contributions insightful and do they enhance learning? Do you effectively identify and summarize key learning points? Do your contributions relate to, connect and apply appropriate theory, methods and examples within the course and between courses? GROUP PRESENTATION Each group is required to make a 15-minute presentation on the innovation topic assigned for that week. We will form groups in week 1, and number the groups, and then draw the order of sequence for the presentations randomly. The objective of these presentations is to give us all a good overview of what a general manager, not an innovation specialist, should know about the topic for the day. EVERY group member is expected to contribute to development and delivery of the presentation. Please submit the slides used in the presentation to me just before the presentation. Please list the names of all group members on the Title slide. The criteria for this presentation are as follows: • Does the presentation inform a general manager about the topic, in an interesting and compelling way, using illustrative examples. Would a general managers say, after watching the presentation: “I think I know the most important and fundamental things there are to know about (insert topic here)? (max 8 points). • Is the topic well presented by the group? Does it flow well, and is the audience engaged by it? (max 4 points). EXAM Duration: 60 minutes Instructions for the written exam: • Multiple choice questions have only one correct answer. • The points for each question are explicitly reported. • Nobody, including the instructor, can respond to any question during the exam session. Exam structure: • Four open discussion questions (4 points per question; 16 points max) • Four multiple-choice questions (0.5 points per question; 2 points max) FOR NON-ATTENDING STUDENTS Students who are not able to attend sessions for university-approved reasons, must advise the professor of this before the start of the second week of the semester that the course is delivered in. For non-attending students, the assessment is as follows: • Individual Assignment for non-attending students (70% or max 21 points) – see below • Exam (30% or max 9 points) – see the information above for attending students. INDIVIDUAL ASSIGNMENT (NON-ATTENDING STUDENTS ONLY) Based on the materials presented in the course, you will produce a comprehensive enquiry-based innovation audit that draws upon all of the course materials. You should contact the professor for details. The assignment should be between 2,500 and 3,500 words. It is to be submitted to the learning management system by 23.59 CEST on the day of the final session when the course is delivered. The grading criteria are as follows: Quality of the writing, structure and style (20% or 3 points) Credibility of the audit framework, its steps and logic (40% or 9 points) Credibility of the illustrative examples presented (40% or 9 points

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