Obiettivi formativi
The course examines how entrepreneurs identify, validate, build, and finance ventures. Students develop an AI-enabled startup throughout the semester using customer discovery, MVP experimentation, quantitative validation, and venture capital frameworks.
Prerequisiti
Not requested
Risultati di apprendimento attesi
1. Opportunity Recognition and Evaluation
Systematically identify, assess, and prioritize AI-enabled entrepreneurial opportunities by applying opportunity recognition frameworks, innovation theories, and market attractiveness criteria.
2. Customer Discovery and Validation
Design and conduct customer discovery processes, including interviews, focus groups, and qualitative analyses, to identify customer pain points, validate assumptions, and generate evidence-based entrepreneurial insights.
3. Venture Design and Development
Develop an AI-enabled venture concept by designing value propositions, business models, and minimum viable products (MVPs) using entrepreneurial, technological, and strategic management frameworks.
4. Quantitative Market Validation
Design and implement quantitative validation studies, including surveys and market experiments, to evaluate customer demand, willingness to pay, product-market fit, and venture scalability.
5. Venture Capital Readiness and Investment Communication
Critically evaluate venture growth potential, financing requirements, and investment attractiveness, and effectively communicate an evidence-based venture opportunity through professional investor-oriented reports and venture capital pitches.
Contenuti Del Corso
Class Dynamic
This is not a course about entrepreneurship; it is an entrepreneurship course. Students are expected to continuously test assumptions, gather evidence, iterate solutions, and build an AI-enabled venture. Weekly milestones and checkpoints mirror startup acceleration programs.
Class Culture
Feedback is direct, evidence-based, and action-oriented. Students are expected to engage with potential customers, test ideas outside the classroom, and continuously update their startup tracker.
Search Fund Alternative Track
Students who do not wish to develop a startup project may pursue a Search Fund project focused on Entrepreneurship Through Acquisition opportunity identification, industry attractiveness, target screening, and post-acquisition value creation.
Testi Di Riferimento
Manuals:
Blank (2013)
Ries (2011)
Neck, Neck & Murray (2018)
Cheek (2024)
Aulet (2024)
Osterwalder & Pigneur (2010)
Creswell (2021)
Books and articles
Drucker (1985)
Gregersen, Christensen & Dyer (2009)
Chesbrough
(2003)
Jacobides et al. (2018)
Smith & Smith (2019)
Professional readings
Harvard Business Review AI & Entrepreneurship Collection
McKinsey How to build businesses faster and better with AI (2026)
BCG AI-First Companies Reports (2026)
OECD Venture Capital and AI Reports (2021)
World Economic Forum AI Entrepreneurship Reports (2025)
Metodologie Didattiche
Entrepreneur Venture Project
Students individually develop an AI-enabled venture. The venture must use AI as a core component of the value proposition rather than merely as a productivity tool. Students maintain a weekly tracker documenting:
Opportunity hypotheses
Customer insights
Interview findings
Market assumptions
MVP iterations
Survey results
Product-market-fit indicators
Venture capital readiness
Modalità di verifica dell'apprendimento
The course assessment is structured as follows:
Venture Creation Project: 30% and Final Examination: 70%
The Venture Creation Project is composed of six equally weighted deliverables:
Deliverable 1: Opportunity Recognition — 5%
Deliverable 2: Customer Discovery — 5%
Deliverable 3: Problem Validation — 5%
Deliverable 4: AI MVP Development — 5%
Deliverable 5: Quantitative Validation — 5%
Deliverable 6: VC Investment Pitch — 5%
The written final examination accounts for 70% of the final grade and is structured around the following areas:
Part A: Entrepreneurship and Opportunity Recognition
Part B: Customer Discovery and Validation
Part C: AI Entrepreneurship Case Analysis
Part D: Venture Capital and Financing Decisions
Criteri per l’assegnazione dell’elaborato finale
-
Settimana 1
Introduction to AI Entrepreneurship; Startup Roadmap; Opportunity Identification
Blank (2013); McKinsey AI Venture Building (2026)
Identify 10 AI opportunities
Settimana 2
Opportunity Recognition Toolkit
Drucker (1985); Innovator's DNA Dyer, Gregersen, Christensen (2011), Startup Tactics Cheek (2024)
Opportunity scouting and ranking
Settimana 3
Pain Point Identification & Jobs-to-be-Done
Neck, H, Neck, C, and Murray, E, (2018). Ch.5
Customer pain discovery interviews
Settimana 4
Customer Discovery Toolkit
Blank & Dorf, (2012), Cheek (2024)
Design interview guide and recruit participants
Settimana 5
Interview Design & Qualitative Validation
Creswell (2021)
Conduct interviews and code insights
Settimana 6
Problem Validation & Market Assessment
Aulet (2024) pag. 40-53; Neck, H, Neck, C, and Murray, E., (2018) Ch.7
5/10 interviews completed; TAM-SAM-SOM
Settimana 7
Venture Design
Osterwalder & Pigneur, (2010)
Business Model Canvas; Value Proposition
Settimana 8
Solution Validation & MVP Design
Ries (2011)
Prototype design; experiment plan
Settimana 9
AI MVP Prototyping
HBR AI Collection; Cheek (2024)
Build MVP and landing page
Settimana 10
Quantitative Validation
Aulet (2024); Cheek (2024)
50+ survey responses
Settimana 11
Product-Market Fit
Blank & Dorf, (2012),
Neck, H, Neck, C, and Murray, E., (2018) Ch.6
Analyze feedback and iterate
Settimana 12
Venture Capital & Startup Finance
OECD Venture capital investments in artificial intelligence (2021)
Sequoia Pitching Deck
Final presentations