Obiettivi formativi
A central mission for universities is to conduct research that both advances a scientific discipline and enlightens practice in a professional domain. To make research not being a solitary exercise but instead a collective achievement it should be carefully designed and implemented.
Different research approaches are available for social scientists: quantitative and qualitative research methods. For each of them there are different research tools that should be implemented.
The overall objective of this course is to present the main steps to develop a rigorous and relevant research for academics and managers.
Prerequisiti
Basic concepts of statistics
Suggested textbooks to fill knowledge gaps: any book on statistics
Risultati di apprendimento attesi
The course will examine the specific issues involved in developing and implementing research methods to solve a managerial decision problem. Students will obtain computer skills such as SPSS for Statistics. The course aims at enabling the students to:
• Develop research for evidence-based managerial problem solving
• Compare strengths and weaknesses of different statistical procedures
• Illustrate findings from statistical analyses effectively
• Perform different types of data-analyses such as OLS regressions
• Interpret results of multivariate data-analysis techniques (e.g., regression, factor analysis, ANOVA)
• Identify advantages and drawbacks of different statistical methods
Knowledge and understanding:
By the end of the course, students should be able to:
• read and interpret scientific papers and reports;
• understand and develop knowldege of research methodology;
• able to evaluate research done and to design a research project;
• able to evaluate and discuss papers.
Applying knowledge and understanding:
Upon completing the study program, students will be able to:
• apply the concepts taught in the course to the different research methodologies;
• diagnose research methodology advantages and drawbacks.
• to implement statistical models to analyze data;
• design, interpret and carry out evidence-based research for decision making in businesses.
Making judgements:
Upon completing the study program, students will be able to:
• define the right statistical technique to use given the nature of the data available
• derive theoretical and managerial implications from statistical data.
Communications Skills:
Upon completing the study program, students will be able to:
• communicate and interpret, process and synthesize data relating to the problems under study;
• acquire the appropriate terminology;
• Communicate evidence-based findings to different audiences.
Learning skills:
Upon completing the study program, students will be able to:
• interpret and understand the various research methodologies and the structure of scientific papers and reports
Contenuti Del Corso
The course deals with the concept of engaged scholarship, evidencing the crucial step to develop a rigorous and relevant research: formulating the research problem and research question based on an accurate literature review and on the current empirical need; the need for theory building; the choice of the research design; how to collect data and how conduct empirical analyses; and how to communicate the outcomes.
Concerning the research design phase, students will be exposed to quantitative and qualitative methods with empirical application.
Testi Di Riferimento
Slides, materials and research papers will be listed and made available on the e-learning platform.
Suggested books:
For a reflection on the various steps in the research process, refer to:
• Van de Ven, A. 2011. Engaged Scholarship. Oxford University Press.
For a hand-on, less philosophical overview of the research process, refer to:
• Flick, U. (2020). Introducing research methodology: thinking your way through your research project. London: Sage.
Available through perlego at:
https://www.perlego.com/book/3271686/introducing-research-methodology-thinking-your-way-through-your-research-project-pdf?
queryID=7c539722e74eaab84c419a492d79a357&index=prod_BOOKS&gridPosition=13
For guidance on statistical procedures
• Field, A. (2017). Discovering statistics using IBM SPSS statistics. London: Sage.
• Hinton, P., McMurray, I., & Brownlow, C. (2014). SPSS explained. Routledge.
Available online through perlego at
https://perlego.com/book/1323566/spss-explained-pdf/?utm_medium=share&utm_source=perlego&utm_campaign=share-book)
For guidance on R
• https://intro2r.com/ - This a free open book by Alex Douglas, Deon Roos, Francesca Mancini, Ana Couto & David Lusseau. It helps you to get started with R.
Metodologie Didattiche
Frontal classes, scientific articles reading, case discussion, individual assignments, group work.
Modalità di verifica dell'apprendimento
For attending students:
Group assignment (50%)
Class participation (20%) - (this rubric includes also preparatory activities between classes which need to be uploaded to padlet)
Exam (30%)
An explanation of the assessment structure will be given in week 1.
For non-attending students:
Individual research project (70%)
Exam 30%
Note: The individual assignment mark cannot be rejected. Non-attending students will have to study an extended program which will be communicated on the LuissLearn platform.
Criteri per l’assegnazione dell’elaborato finale
Upon request.
Settimana 1
The power of evidence-based decision making
- Course opening, presentation of the syllabus, project work deliverables and explanation of evaluation criteria
- Engaged research definition
- Using research methods for evidence-based business decisions
Readings:
Chapter 1, in Van de Ven, A. 2011.
Vermeulen F., “I shall not remain insignificant”: Adding a second loop to matter more, Academy of Management Journal, 2007
Tushman M. and O’Reilly C., Statistical significance provide support for the hypotheses posited, Academy of Management Journal, 2007
Settimana 2
Setting the playing field: Knowing the literature protects from re-discovery
- Formulating the research problem and the research question
- Literature review: what is it and how to do it
- research design choices
Readings:
- Chapter 3, in Van de Ven, A. 2011.
- Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339.
- Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222.
- Gehman, J., Glaser, V. L., Eisenhardt, K. M., Gioia, D., Langley, A., & Corley, K. G. (2018). Finding theory–method fit: A comparison of three qualitative approaches to theory building. Journal of Management Inquiry, 27(3), 284-300.
Settimana 3
Setting you up for your project challenge I: What does my research topic mean?
- Qualitative research: introduction
Readings:
- Chapter 7, in Van de Ven, A. 2011.
- Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research: Notes on the Gioia methodology. Organizational research methods, 16(1), 15-31.
Data session:
From this week onwards one session each week (normally the Wednesday session) will devoted to the use of statistical software such as R. You will need this knowledge later in the course and in semester 2.
- Introduction to R
Settimana 4
Setting you up for your project challenge II: Using qualitative data to generate evidence-based insights
• Qualitative research: coding & analysis
• Case studies (optional; if time permits)
Data session:
- What does it mean to test a theory?
- we will get started with some exercises on R and Excel to give you a repetition of descriptive statistics
Readings:
• Will be communicated through LuissLearn
• Chapter 6, in Van de Ven, A. 2011.
Readings on case studies:
• Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550.
• Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25-32.
Settimana 5
Generating informative data for decision making in business
- Survey Design I – survey creation, data cleaning, measures
- Survey Design II – sampling, reliability, EFA
Data Session
- R exercises – EFA & calculating reliabilities
Readings:
• Will be communicated through LuissLearn
Settimana 6
What intervention is effective?
- Quantitative research: correlations reviewed, confidence intervals, experiments and t-test
Data session
-R exercises: EFA repetition, T-test, chi2 test
Readings:
• Will be communicated through LuissLearn
Settimana 7
How should I allocate my (marketing) budget?
- Quantitative research: Introduction to linear regression
- assumptions & diagnostics
Data session
- Using regressions to model the marketing mix
Readings
• Arkes, J. (2019) Regression Analysis. 1st edn. Taylor and Francis.
Available at: https://www.perlego.com/book/1520984/regression-analysis-pdf
Settimana 8
Oh no, there are more confounding influences – what do I do?
- Quantitative research: linear regression ctd.
- moderation model
- mediation model
No data session due to national holiday on 1/11.
Readings:
• Will be communicated through LuissLearn
Settimana 9
What do all the number mean and how to make my manager understand them?
- Open questions on linear regression
- Interpretations
Data session
- Moderation & mediation with R
Settimana 10
What are my chances of getting a hotel upgrade when traveling to Las Vegas?
- Introduction to & applications of Logistic regression
Data session
Does the evidence hold? – An exercise in data replication
Settimana 11
What is academic good conduct?
– A discussion of Research ethics for academia and practice
- Guest talk (tbc)
Data session
- Exercises in R
Settimana 12
Persistence pays off – you made it to through the analysis! – Communicating findings and telling a compelling story
- Crucial points for making a good research project and a good paper/report.
- Exam preparation
- open questions – Q&A
Readings:
- Chapter 8, in Van de Ven, A. 2011.
- Chapter 9, in Van de Ven, A. 2011.