BEHAVIORAL ECONOMICS: APPLICATIONS

The course introduces students to an applied perspective on behavioral economics and decision-making, with a particular focus on how behavioral insights inform and improve marketing strategies.

Required: BA in Management or a related field. Recommended: Completion of Behavioral Economics: Foundations or equivalent coursework.

This course provides students with advanced knowledge and analytical tools in behavioral economics, enabling them to develop an applied understanding of decision-making processes, particularly in marketing and organizational contexts. By the end of the course, students will be able to: • Apply principles and insights from behavioral economics to marketing strategy and managerial decision-making. • Explore the impact of behavioral interventions on individual and organizational decision-making. • Examine how behavioral economics tools can shape, constrain, and enable decision-making processes. • Integrate and critically assess different theoretical approaches within behavioral economics. Furthermore, the course will equip students with the ability to acquire, interpret, and apply behavioral economics tools and concepts in order to communicate ideas, proposals, analyses, and critical reasoning effectively. Overall, the course empowers students by providing an applied perspective on theoretical models, bridging theory and practice.

Building on the Behavioral Economics: Foundations course, this course focuses on the application of behavioral economics concepts to real-world decision-making, with particular emphasis on marketing contexts.

Course materials consist primarily of selected academic articles and research papers, made available by the instructor throughout the course.

Lectures, discussions, case studies, and project work on relevant empirical issues. Students’ participation during lectures is required.

In-class performance: 10% Group project: 20% Final exam: 70%

No specific criteria