CORPORATE STRATEGY

Luigi Nasta

Obiettivi formativi

Course objectives are: a) provide theoretical and conceptual instrumentation required for the understanding and the definition of the corporate strategies adopted by the firms, b) describe the critical success factors of external growth operations (M & A and alliances) and divestment, c) provide complete framework of analysis that takes into account the optimization choices in portfolio management implementedby multibusiness firms and their strategic and financial reflections, d) ability to apply theories to business cases.

Prerequisiti

Business Management, Industrial Economy

Risultati di apprendimento attesi

Upon completing this course, students should be able to complete the full set of capabilities required by the Dublin’s descriptors, specifically: - Knowledge and understanding: comprehension of the complex strategic dynamics of the company, through the acquisition of specific knowledge, tools and new angles of observation; Students will learn the methodologies and tools useful to identify the companies’ scope of action, in vertical, horizontal and international direction; - Applying knowledge and understanding: ability to interpret multiple managerial and corporate issues, managing to apply the knowledge acquired, outlining effective strategic models in different scenarios and areas; - Making judgements: ability and autonomy of judgment to critically read the competitive scenario, from the industry to the ecosystem in which it operates; - Communication competences: enhancement of communication skills and ability to clearly synthesize, argue and transmit the conclusions driven from the analysis of any business case in a managerial and strategic scope; - Lifelong learning skills: ability to identify suitable materials, sources, and data to strengthen their future knowledge and acquire new competences.

Contenuti Del Corso

Corporate Strategy fundamentals. Back to basics: Industry, Resources and competences, Managerial Innovation. Growth strategies: Diversification strategy. Diversified company management: horizontal strategies and interrelations. Portfolio Matrix. Vertical integration. Collaboration strategy: Build or Borrow? Firm restructuring and divestment strategies. Implementation, control and value in corporate strategy: collaboration strategies. Corporate Governance impact. Strategic control and measurement of business strategy.

Testi Di Riferimento

Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2014). Strategic management: Text and cases (Vol. 2). New York: McGraw-Hill Education. Additional material provided by the lecturer and published on Luiss Learn.

Metodologie Didattiche

rontal teaching - Individual exercises - Team works on a business case –Research project – Business Presentations

Modalità di verifica dell'apprendimento

The final grade for attendees consists of: 1) Final written exam, 45 minutes (30%) 2) Research teamwork activity (30%) 3) Individual assignment (10%) 4) Business teamwork activity (30%). The final grade for non-attendees consists of: Final written exam, 60 minutes (100%).

Criteri per l’assegnazione dell’elaborato finale

No merit criterion is required for thesis assignment (mean, 'grades, language skills, etc.). The only criterion followed is the assignments chronology. A proposal must be presented in order to indicate the central idea and the topic that will be addressed in the thesis.

Settimana 1

Online Introduction to the course On campus What is Strategic Management? The Strategic management process + Ensuring coherence in strategic decision Strategic leadership - Paper discussion

Settimana 2

Online Enhancing awareness of the external environment + PESTEL Analysis On campus The competitive environment + Strategic groups Teamwork on competitive environment

Settimana 3

Online The role of resources and capabilities in strategy formulation On campus Business strategies and industry life-cicle stages Strategies for platform markets - Paper discussion

Settimana 4

Online Transaction costs and the scope of the firm On campus Vertical integration - benefits and costs Case study analysis - Vertical Integration in the Entertainment Industry

Settimana 5

Online Internationalization strategy On campus Patterns for internationalization + Comparative advantage The cultural discount - Paper discussion

Settimana 6

Online Implementing international strategy On campus Diversification strategies Diversification and performance - Paper discussion

Settimana 7

Online Managing multibusiness firm: BCG Matrix On campus GE/McKinsey Matrix Ashridge portfolio display (Parenting advantage)

Settimana 8

Online External growth strategies: M&A and alliances On campus Aligning the interests of managers and shareholders - Paper discussion

Settimana 9

Online The role of corporate governance On campus Governance mechanisms BODs diversity - Paper discussion

Settimana 10

Online Business model and strategy On campus Developing a business model for a strategy implementation Business model and strategy - Paper discussion

Settimana 11

Online Financial implications of strategy On campus Strategy financial evaluation Exercise on strategy financial evaluation

Settimana 12

Online Teamwork presentations On campus Teamwork presentations Exam wrap-up