Obiettivi formativi
Course objectives are: a) provide theoretical and conceptual instrumentation required for the understanding and the definition of the corporate strategies adopted by the firms, b) describe the critical success factors of external growth operations (M & A and alliances) and divestment, c) provide complete framework of analysis that takes into account the optimization choices in portfolio management implementedby multibusiness firms and their strategic and financial reflections, d) ability to apply theories to business cases.
Prerequisiti
Business Management, Industrial Economy
Risultati di apprendimento attesi
Upon completing this course, students should be able to complete the full set of capabilities required by the Dublin’s descriptors, specifically:
- Knowledge and understanding: comprehension of the complex strategic dynamics of the company, through the acquisition of specific knowledge, tools and new angles of observation; Students will learn the methodologies and tools useful to identify the companies’ scope of action, in vertical, horizontal and international direction;
- Applying knowledge and understanding: ability to interpret multiple managerial and corporate issues, managing to apply the knowledge acquired, outlining effective strategic models in different scenarios and areas;
- Making judgements: ability and autonomy of judgment to critically read the competitive scenario, from the industry to the ecosystem in which it operates;
- Communication competences: enhancement of communication skills and ability to clearly synthesize, argue and transmit the conclusions driven from the analysis of any business case in a managerial and strategic scope;
- Lifelong learning skills: ability to identify suitable materials, sources, and data to strengthen their future knowledge and acquire new competences.
Contenuti Del Corso
Corporate Strategy fundamentals. Back to basics: Industry, Resources and competences, Managerial Innovation.
Growth strategies: Diversification strategy. Diversified company management: horizontal strategies and interrelations. Portfolio Matrix.
Vertical integration. Collaboration strategy: Build or Borrow?
Firm restructuring and divestment strategies.
Implementation, control and value in corporate strategy: collaboration strategies.
Corporate Governance impact.
Strategic control and measurement of business strategy.
Testi Di Riferimento
Dess, G. G., Lumpkin, G. T., Eisner, A. B., & McNamara, G. (2014). Strategic management: Text and cases (Vol. 2). New York: McGraw-Hill Education.
Additional material provided by the lecturer and published on Luiss Learn.
Metodologie Didattiche
rontal teaching - Individual exercises - Team works on a business case –Research project – Business Presentations
Modalità di verifica dell'apprendimento
The final grade for attendees consists of:
1) Final written exam, 45 minutes (30%) 2) Research teamwork activity (30%) 3) Individual assignment (10%) 4) Business teamwork activity (30%).
The final grade for non-attendees consists of:
Final written exam, 60 minutes (100%).
Criteri per l’assegnazione dell’elaborato finale
No merit criterion is required for thesis assignment (mean, 'grades, language skills, etc.). The only criterion followed is the assignments chronology. A proposal must be presented in order to indicate the central idea and the topic that will be addressed in the thesis.
Settimana 1
Online
Introduction to the course
On campus
What is Strategic Management?
The Strategic management process + Ensuring coherence in strategic decision
Strategic leadership - Paper discussion
Settimana 2
Online
Enhancing awareness of the external environment + PESTEL Analysis
On campus
The competitive environment + Strategic groups
Teamwork on competitive environment
Settimana 3
Online
The role of resources and capabilities in strategy formulation
On campus
Business strategies and industry life-cicle stages
Strategies for platform markets - Paper discussion
Settimana 4
Online
Transaction costs and the scope of the firm
On campus
Vertical integration - benefits and costs
Case study analysis - Vertical Integration in the Entertainment Industry
Settimana 5
Online
Internationalization strategy
On campus
Patterns for internationalization + Comparative advantage
The cultural discount - Paper discussion
Settimana 6
Online
Implementing international strategy
On campus
Diversification strategies
Diversification and performance - Paper discussion
Settimana 7
Online
Managing multibusiness firm: BCG Matrix
On campus
GE/McKinsey Matrix
Ashridge portfolio display (Parenting advantage)
Settimana 8
Online
External growth strategies: M&A and alliances
On campus
Aligning the interests of managers and shareholders - Paper discussion
Settimana 9
Online
The role of corporate governance
On campus
Governance mechanisms
BODs diversity - Paper discussion
Settimana 10
Online
Business model and strategy
On campus
Developing a business model for a strategy implementation
Business model and strategy - Paper discussion
Settimana 11
Online
Financial implications of strategy
On campus
Strategy financial evaluation
Exercise on strategy financial evaluation
Settimana 12
Online
Teamwork presentations
On campus
Teamwork presentations
Exam wrap-up