DATA-DRIVEN INNOVATION

Week 1: Lesson 1: Course Introduction and Overview Lesson 2: Strategic Management of Technological Innovation (part 1) Required Readings: Chapter 3, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Optional Readings: Abernathy WJ, Utterback JM. 1978. Patterns of Industrial Innovation. Technology Review, June‐July: 40‐47. Adner, Ron, and Rahul Kapoor. "Innovation ecosystems and the pace of substitution: Re‐examining technology S‐curves." Strategic management journal 37.4 (2016): 625-648. Bower, J. and Christensen, C. (1995) ‘Disruptive Technology: Catching the Wave’, Harvard Business Review, 43-53

Week 2: Lesson 1: Strategic Management of Technological Innovation (part 2) Required Readings: Chapter 5, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Chapter 9, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Optional Reading: Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research policy, 15(6), 285-305. Chapter 4, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Lesson 2: Closed vs. Open Innovation Required Readings: Chesbrough, H., (2003) The Era of Open Innovation, MIT Sloan Management Review, 44, 3, 35–41 Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press only the introduction: pages xvii-xxviii Required Case for Discussion: Procter & Gamble Optional Reading: Bogers, M., Zobel, A. K., Afuah, A., Almirall, E., Brunswicker, S., Dahlander, L., ... & Ter Wal, A. L. (2017). The open innovation research landscape: Established perspectives and emerging themes across different levels of analysis. Industry and Innovation, 24(1), 8-40. Optional Podcast: https://dobetter.esade.edu/en/open-innovation-results

Week 3: Lesson 1: Project Work Introduction Lesson 2: Open Innovation Challenges Required Readings: Chesbrough, H. (2024). Twenty Years of Open Innovation. MIT Sloan Management Review, 65(2), 1-3. Chesbrough, H. (2003). The logic of open innovation: managing intellectual property. California management review, 45(3), 33-58. Optional Reading: Chesbrough, H., & Brunswicker, S. (2013). Managing open innovation in large firms. Garwood Center for Corporate Innovation at California University, Berkeley in US & Fraunhofer Society in Germany.

Week 4: Lesson 1: 1st checkpoint- meeting with groups *For each checkpoint, each group should present to the teaching team a brief deliverable (e.g., slides) showing their ongoing work followed by a Q&A to receive feedback and clarify doubts. Lesson 2: Class activity- Case discussion: Honda Cultured Meat The ChotuKool Project TataNano Zeta Energy *Students will be asked to create their groups during the course first week. One case study to present and one to discuss will be assigned to each group. Further guidelines will be provided during the course first week. For presenting groups, this activity will count for 20% of the 40% of the grade related to group in-class activities.

Week 5: Lesson 1: Class activity- Case discussion: From PDAs to Smartphones Facebook vs SixDegrees Uber Digital Music Revolution CRISPR-Cas9 Gene Editing *Students will be asked to create their groups during the course first week. One case study to present and one to discuss will be assigned to each group. Further guidelines will be provided during the course first week. For presenting groups, this activity will count for 20% of the 40% of the grade related to group in-class activities. Lesson 2: Seminar – Guest Speaker: Trends & Opportunities in Innovation Management

Week 6: Lesson 1: Innovation deployment strategy: a focus on marketing Required Readings: Chapter 13, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill Optional Readings: Von Hippel, E. (1986). Lead users: a source of novel product concepts. Management science, 32(7), 791-805. Ramaswamy, V., & Gouillart, F. (2010). Building the co-creative enterprise. Harvard business review, 88(10), 100-109. Lesson 2: Innovation in the digital age: a focus on data Required Readings: Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship: Theory and Practice, 41(6), 1029–1055. https://doi.org/10.1111/etap.12254 von Briel, F., Recker, J., Selander, L., Jarvenpaa, S. L., Hukal, P., Yoo, Y., ... & Wurm, B. (2021). Researching digital entrepreneurship: current issues and suggestions for future directions. Communications of the Association for Information Systems, 48(1), 33. Optional readings: F. Pigni, G. Piccoli, and R. Watson, “Digital Data Streams: Creating value from the real-time flow of big data,” Calif. Manage. Rev., vol. 58, no. 3, pp. 5–25, 2016

Week 7- Lesson 1: 2nd check point - meeting with groups *For each checkpoint, each group should present to the teaching team a brief deliverable (e.g., slides) showing their ongoing work followed by a Q&A to receive feedback and clarify doubts. Lesson 2: Business model Innovation Required Readings: Wiener, M., Saunders, C., & Marabelli, M. (2020). Big-data business models: A critical literature review and multiperspective research framework. Journal of Information Technology, 35(1), 66-91. Parvinen, P. (2020). Advancing data monetization and the creation of data-based business models. Communications of the association for information systems, 47(1), 2. Optional reading: Optional reading: Mayer-Schönberger and Ramge, 2018, Are the Most Innovative Companies Just the Ones With the Most Data?, Harvard business review Redman , 2015, 4 Business Models for the Data Age, Harvard business review

Week 8: Lesson 1: Class activity (Business model) This activity will count for 10% of the 40% of the grade related to group in-class activities. Lesson 2: hands on Design thinking I Required Readings: •Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84. Optional readings: •Liedtka, J. (2018). Why Design Thinking Works. Harvard business review

Week 9: Lesson 1: hands on Design thinking II Lesson 2: Regulations and Innovation Case for discussion will be distributed in the class.

Week 10: Lesson 1: 3rd check point - meeting with groups *For each checkpoint, each group should present to the teaching team a brief deliverable (e.g., slides) showing their ongoing work followed by a Q&A to receive feedback and clarify doubts. Lesson 2: Agility to sense and respond to business changes Required Readings: Tallon, P. P., Queiroz, M., Coltman, T., & Sharma, R. (2019). Information technology and the search for organizational agility: A systematic review with future research possibilities. The Journal of Strategic Information Systems, 28(2), 218-237. Salmela, H., Baiyere, A., Tapanainen, T., & Galliers, R. D. (2022). Digital agility: Conceptualizing agility for the digital era. Journal of the Association for Information Systems, 23(5), 1080-1101. Optional readings: Walter, A. T. (2021). Organizational agility: ill-defined and somewhat confusing? A systematic literature review and conceptualization. Management Review Quarterly, 71(2), 343-391.

Week 11: Lesson 1: Class activity (Agility) This activity will count for 10% of the 40% of the grade related to group in-class activities Lesson 2: Data governance Micheli, M., Ponti, M., Craglia, M., & Berti Suman, A. (2020). Emerging models of data governance in the age of datafication. Big Data & Society, 7(2), 2053951720948087. Abraham, R., Schneider, J., & Vom Brocke, J. (2019). Data governance: A conceptual framework, structured review, and research agenda. International journal of information management, 49, 424-438.

Group Presentations (30% of the grade) Wrap up session – Q&A