DATA-DRIVEN INNOVATION
Instructional goals
The course “data-driven innovation” focuses on the strong correlation that exists nowadays between data and the innovation path of organizations.
The first part of the course focuses on firms’ innovative processes and on the issues arising from them.
The second part of the course provides an overview on peculiarities, challenges and issues in management of digital innovation. The course analyses challenges and criticalities relevant the development and maintenance of an organizational structure that facilitate innovation and to the management of the key individuals in the firms innovative processes. The course provides students with an overview on strategic, organizational and operative dimensions of innovative processes. By providing both theoretical and practical approaches, the course focuses on innovation methods and approaches that enable organizations to create and accelerate innovation in the business world. The course demonstrates how data has become the primary driver of innovation and a key source of competitive advantage.
Intended learning outcomes
Knowledge & Understanding
The course offers conceptual frameworks for understanding main concepts of innovation management within organizations. The course provides knowledge and analytical resources that will enable students to
- describe the main models of innovation, use analytical tools to understand and interpret technological innovations;
- illustrate the fundamental characteristics of the innovation processes;
- understand the most diffused approach to the development and deployment of innovations
-understand he main challenges and opportunities of digital innovation
-use the theoretical frameworks, methods and analytical resources to understand data as an important source of innovation
Applying knowledge & understanding
Upon completion of this course, students should be able:
to understand technological innovations and their management
to assess various models of innovation with a focus on the Open Innovation paradigm
to understand the role of different sources innovation
to understand challenges of digital innovation management
to understand business model innovation
to understand and apply innovation methods and approaches
to have an innovative mindset, which is necessary to tackle the new challenges
to understand and use data as source of innovation
Making Judgment
During the course, students will be asked to analyze organizations, challenges, issues related to innovation process and provide suggestions.
The course is based on inquiry-based learning where students asked to apply knowledge gained from the course and solve real problems.
During the course, students will work on a project where they need to analyze real cases and at the same time made, develop and discuss solutions to problems.
Communication skills
The resulting multidisciplinary communication skills are the main result of teaching. The student will indeed be able
to combine the technical and managerial terminology related to innovation management
to contribute to the resolution of problems related to innovation management
to express ideas and concepts clearly and concisely
to pitch a data-driven innovation to business audiences.
to give and receive feedback in a way that is supportive
Learning skills
The course facilitates the development of learning skills through analyzing of case study and inquiry-based learning.
Various online collaborative tools will be used.
Course Contents
The course is organized in the following modules:
Module 1: Overview of Innovation Management
Strategic Management of Technological Innovation
Open Innovation: characteristics, modes and challenges
Innovation deployment strategies
Module 2: Digital Innovation and Innovation Methods
- Innovation in the digital age
- Design thinking
Module 3: Business models, Agility and Data ecosystems
- Business models
- Agility to sense and respond to business changes
- Data governance
Reference Books
All information concerning the course, the lecture notes, the support materials and the exercises and all communications will take place through the e-learning platform.
A list of the required and suggested readings is included in the detailed program.
Teaching Methods
The course mixes theory with practice, and students will be challenged to apply principles, concepts and frameworks to real world situations.
Theory and practice sessions will be distributed throughout the course. In theory sessions, we will engage in traditional, yet highly interactive, lectures that provide a comprehensive overview of the topic. These sessions will be further enriched by collective discussions among students, based on the assigned readings, fostering a dynamic learning environment.
In practice sessions, the class will focus on discussing relevant studies/case studies that highlight the topic, seminars/guest lectures.
The discussion is going to be guided by the inputs provided by students through their active involvement, by which we mean that for each session, students are expected to:
Before each session, study the material – usually one paper and / or case studies – suggested in the reading list;
During the session, actively discuss other students’ presentations and papers.
Students are also asked to develop a final project work, in collaboration with a company. This will reinforce the possibility of applying the theory in live business cases
Assessment Method
Attending students:
The grade is based on a
Individual written exam*(30%),
Group class activities** (40%) (3 activities)
Group final project work** (30%).
* Students can participate only to ONE examination session among the two scheduled right after the end of the semester. They can register and sit to the second examination session ONLY if they are ABSENT at the first one.
**as student work in a self-managed team, there will be peer-evaluation to assess one’s role and contribution in the team context.
Non-attending students:
They will be assessed as follow:
Written exam (100%).
For non-attending students the course’s material to prepare for the exam comprises both required and optional readings
Thesis assignment criteria
No specific criteria required.
Week 1
Week 1:
Lesson 1: Course Introduction and Overview
Lesson 2: Strategic Management of Technological Innovation (part 1)
Required Readings:
Chapter 3, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill
Optional Readings:
Abernathy WJ, Utterback JM. 1978. Patterns of Industrial Innovation. Technology Review, June‐July: 40‐47.
Adner, Ron, and Rahul Kapoor. "Innovation ecosystems and the pace of substitution: Re‐examining technology S‐curves." Strategic management journal 37.4 (2016): 625-648.
Bower, J. and Christensen, C. (1995) ‘Disruptive Technology: Catching the Wave’, Harvard Business Review, 43-53
Week 2
Week 2:
Lesson 1: Strategic Management of Technological Innovation (part 2)
Required Readings:
Chapter 5, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill
Chapter 9, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill
Optional Reading:
Teece, D. J. (1986). Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy. Research policy, 15(6), 285-305.
Chapter 4, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill
Lesson 2: Closed vs. Open Innovation
Required Readings:
Chesbrough, H., (2003) The Era of Open Innovation, MIT Sloan Management Review, 44, 3, 35–41
Chesbrough, H. W. (2003). Open innovation: The new imperative for creating and profiting from technology. Harvard Business Press only the introduction: pages xvii-xxviii
Required Case for Discussion:
Procter & Gamble
Optional Reading:
Bogers, M., Zobel, A. K., Afuah, A., Almirall, E., Brunswicker, S., Dahlander, L., ... & Ter Wal, A. L. (2017). The open innovation research landscape: Established perspectives and emerging themes across different levels of analysis. Industry and Innovation, 24(1), 8-40.
Optional Podcast: https://dobetter.esade.edu/en/open-innovation-results
Week 3
Week 3:
Lesson 1: Project Work Introduction
Lesson 2: Open Innovation Challenges
Required Readings:
Chesbrough, H. (2024). Twenty Years of Open Innovation. MIT Sloan Management Review, 65(2), 1-3.
Chesbrough, H. (2003). The logic of open innovation: managing intellectual property. California management review, 45(3), 33-58.
Optional Reading:
Chesbrough, H., & Brunswicker, S. (2013). Managing open innovation in large firms. Garwood Center for Corporate Innovation at California University, Berkeley in US & Fraunhofer Society in Germany.
Week 4
Week 4:
Lesson 1: 1st checkpoint- meeting with groups
*For each checkpoint, each group should present to the teaching team a brief deliverable (e.g., slides) showing their ongoing work followed by a Q&A to receive feedback and clarify doubts.
Lesson 2: Class activity- Case discussion:
Honda
Cultured Meat
The ChotuKool Project
TataNano
Zeta Energy
*Students will be asked to create their groups during the course first week. One case study to present and one to discuss will be assigned to each group. Further guidelines will be provided during the course first week.
For presenting groups, this activity will count for 20% of the 40% of the grade related to group in-class activities.
Week 5
Week 5:
Lesson 1: Class activity- Case discussion:
From PDAs to Smartphones
Facebook vs SixDegrees
Uber
Digital Music Revolution
CRISPR-Cas9 Gene Editing
*Students will be asked to create their groups during the course first week. One case study to present and one to discuss will be assigned to each group. Further guidelines will be provided during the course first week.
For presenting groups, this activity will count for 20% of the 40% of the grade related to group in-class activities.
Lesson 2: Seminar – Guest Speaker: Trends & Opportunities in Innovation Management
Week 6
Week 6:
Lesson 1: Innovation deployment strategy: a focus on marketing
Required Readings:
Chapter 13, Schilling (2023) Strategic Management of Technological Innovation, McGraw Hill
Optional Readings:
Von Hippel, E. (1986). Lead users: a source of novel product concepts. Management science, 32(7), 791-805.
Ramaswamy, V., & Gouillart, F. (2010). Building the co-creative enterprise. Harvard business review, 88(10), 100-109.
Lesson 2: Innovation in the digital age: a focus on data
Required Readings:
Nambisan, S. (2017). Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship. Entrepreneurship: Theory and Practice, 41(6), 1029–1055. https://doi.org/10.1111/etap.12254
von Briel, F., Recker, J., Selander, L., Jarvenpaa, S. L., Hukal, P., Yoo, Y., ... & Wurm, B. (2021). Researching digital entrepreneurship: current issues and suggestions for future directions. Communications of the Association for Information Systems, 48(1), 33.
Optional readings:
F. Pigni, G. Piccoli, and R. Watson, “Digital Data Streams: Creating value from the real-time flow of big data,” Calif. Manage. Rev., vol. 58, no. 3, pp. 5–25, 2016
Week 7
Week 7-
Lesson 1: 2nd check point - meeting with groups
*For each checkpoint, each group should present to the teaching team a brief deliverable (e.g., slides) showing their ongoing work followed by a Q&A to receive feedback and clarify doubts.
Lesson 2: Business model Innovation
Required Readings:
Wiener, M., Saunders, C., & Marabelli, M. (2020). Big-data business models: A critical literature review and multiperspective research framework. Journal of Information Technology, 35(1), 66-91.
Parvinen, P. (2020). Advancing data monetization and the creation of data-based business models. Communications of the association for information systems, 47(1), 2. Optional reading:
Optional reading:
Mayer-Schönberger and Ramge, 2018, Are the Most Innovative Companies Just the Ones With the Most Data?, Harvard business review
Redman , 2015, 4 Business Models for the Data Age, Harvard business review
Week 8
Week 8:
Lesson 1: Class activity (Business model)
This activity will count for 10% of the 40% of the grade related to group in-class activities.
Lesson 2: hands on Design thinking I
Required Readings:
•Brown, T. (2008). Design thinking. Harvard business review, 86(6), 84.
Optional readings:
•Liedtka, J. (2018). Why Design Thinking Works. Harvard business review
Week 9
Week 9:
Lesson 1: hands on Design thinking II
Lesson 2: Regulations and Innovation
Case for discussion will be distributed in the class.
Week 10
Week 10:
Lesson 1: 3rd check point - meeting with groups
*For each checkpoint, each group should present to the teaching team a brief deliverable (e.g., slides) showing their ongoing work followed by a Q&A to receive feedback and clarify doubts.
Lesson 2: Agility to sense and respond to business changes
Required Readings:
Tallon, P. P., Queiroz, M., Coltman, T., & Sharma, R. (2019). Information technology and the search for organizational agility: A systematic review with future research possibilities. The Journal of Strategic Information Systems, 28(2), 218-237.
Salmela, H., Baiyere, A., Tapanainen, T., & Galliers, R. D. (2022). Digital agility: Conceptualizing agility for the digital era. Journal of the Association for Information Systems, 23(5), 1080-1101.
Optional readings:
Walter, A. T. (2021). Organizational agility: ill-defined and somewhat confusing? A systematic literature review and conceptualization. Management Review Quarterly, 71(2), 343-391.
Week 11
Week 11:
Lesson 1: Class activity (Agility)
This activity will count for 10% of the 40% of the grade related to group in-class activities
Lesson 2: Data governance
Micheli, M., Ponti, M., Craglia, M., & Berti Suman, A. (2020). Emerging models of data governance in the age of datafication. Big Data & Society, 7(2), 2053951720948087.
Abraham, R., Schneider, J., & Vom Brocke, J. (2019). Data governance: A conceptual framework, structured review, and research agenda. International journal of information management, 49, 424-438.
Week 12
Group Presentations (30% of the grade)
Wrap up session – Q&A