DIGITAL BUSINESS MANAGEMENT

NOTE: This version of the syllabus is intended to provide a general overview of the course. Some contents of the syllabus, for instance the specific topics covered per week, are subject to change based on the pace of the students’ learning and any contingencies. INSTRUCTIONAL GOALS This course covers the essentials for understanding and doing business in a digital world, including an introduction to the digital business environment, a coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies. The course explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. The students will also learn how these businesses strategize, operate and manage themselves. They will also be introduced to the user experiences and customer relationships that exist within an ever-increasing digital environment. Consideration will also be given to the ethical and legal components of doing digital business.

Since this is a first semester Bachelor course, there are no prerequisites for attending it. The students, however, are expected to have a good grasp of English language as the course will be in English.

Upon completion of the course, the students 1. Will have knowledge of the basics of digital business management (business environment and workspace) 2. Will be familiar with different digital platforms and technologies 3. Will be able to cite the key aspects of digital innovation, disruption, and transformation 4. Will be able to discuss digital business strategy, customer experience management, and operations management.

The course involves four parts: PART1: DIGITAL BUSINESS ESSENTIALS - The Digital Business Environment - The Digital Workspace - E-commerce PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES - Digital Platforms, Pricing and Payment Models - AI, Big Data and Business Intelligence - Enabling and Emerging Digital Technologies PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION - Digital Innovation - Digital Disruption - Digital Transformation PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT - Digital Business Strategy - Digital Customer Experience Management - Digital Operations Management

Hanlon, A. (2024). Digital Business Strategy, Management & Transformation. SAGE Publications Ltd. Other course materials will be provided in-class by the professor.

The course involves traditional lectures as well as case analyses, exercises, presentations, and other in-class activities.

There are three graded activities involved in the Digital Business Management (DBM) course • The first graded activity involves group presentations (constituting 20 % of the total grades). This assignment is to be completed in groups. But there will be measures in place for ensuring that no one is freeriding or slacking off (e.g.: Q&A with individual group members). • The second graded activity is a mid-term exam (40% of the total grades). This is an individual activity. • The final graded activity is an end-of-the-term exam (40% of the total grades). This is an individual activity. More details will be made available to the students via the “detailed instructions” documents which discuss the specific guidelines for each graded activity. Please note that the “detailed instructions” will only be provided 1-2 weeks prior to each graded activity. So, it is important to check the “DOCUMENTS” folder in DBM’s MyLUISS platform on a regular basis. The professor will also explain the guidelines in detail during some of the sessions preceding the graded activities. There will also be dedicated class meetings to discuss examples and specific queries related to the assignments and exams.

Any student who achieves a score above 28 in this course, and is interested in being supervised by the professor for the final thesis, can contact the professor directly to discuss thesis supervision.