DIGITAL BUSINESS MANAGEMENT

NOTE: This version of the syllabus is intended to provide a general overview of the course. Some contents of the syllabus, for instance the specific topics covered per week, are subject to change based on the pace of the students’ learning and any contingencies. INSTRUCTIONAL GOALS This course covers the essentials for understanding and doing business in a digital world, including an introduction to the digital business environment, a coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The course explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. The students will also learn how these businesses strategize, operate and manage themselves. They will also be introduced to the user experiences and customer relationships that exist within an ever-increasing digital environment. Consideration will also be given to the ethical and legal components of doing digital business.

Since this is a first semester Bachelor course, there are no prerequisites for attending it. The students, however, are expected to have a good grasp of English language as the course will be in English.

Upon completion of the course, the students 1. Will have knowledge of the basics of digital business management (business environment and workspace) 2. Will be familiar with different digital platforms and technologies 3. Will be able to cite the key aspects of digital innovation, disruption, and transformation 4. Will be able to discuss digital business strategy, customer experience management, and operations management.

The course involves four parts: PART1: DIGITAL BUSINESS ESSENTIALS - The Digital Business Environment - The Digital Workspace - E-commerce PART 2: DIGITAL PLATFORMS AND TECHNOLOGIES - Digital Platforms, Pricing and Payment Models - AI, Big Data and Business Intelligence - Enabling and Emerging Digital Technologies PART 3: DIGITAL BUSINESS INNOVATION, DISRUPTION AND TRANSFORMATION - Digital Innovation - Digital Disruption - Digital Transformation PART 4: DIGITAL BUSINESS STRATEGY AND MANAGEMENT - Digital Business Strategy - Digital Customer Experience Management - Digital Operations Management

Hanlon, A. (2024). Digital Business Strategy, Management & Transformation. SAGE Publications Ltd. Other course materials will be provided in-class by the professor.

The course involves traditional lectures as well as case analyses, exercises, presentations, and other in-class activities.

EVALUATION CRITERIA • There are three graded activities involved in the Digital Business Management (DBM) course – The first two assignments involve presentations and essay submissions (each assignment constituting 30% of the total grades) and the last assignment is a final report (40% of the total grades). The first two activities are to be completed in groups. But there will be measures in place for ensuring that no one is freeriding or slacking off (e.g.: peer reviews, Q&A with individual group members etc.). • The first assignment will involve a topic covered between Week 1 and Week 6 of the course. The second assignment will involve a topic covered between Week 7 and Week 12 of the course. The specific topic for each group will be chosen and communicated by the professor 2 weeks before the deadline. • The final report is an individual submission. The final report will involve a topic covered between Week 1 and Week 12 of the course. The specific topic will be communicated to the student by the professor at least a week in advance to the exam date. • More details are available to the students via the “detailed instructions” documents which discuss the specific guidelines for each assignment. Please note that the “detailed instructions” will only be provided 1-2 weeks prior to each assignment. So, it is important to check the “DOCUMENTS” folder in DBM’s LUISS Learn on a regular basis. The professor will also explain the guidelines in detail during some of the sessions preceding the assignments. There will also be dedicated group meetings to discuss specific queries related to the topics assigned or the assignments in general.

EVALUATION CRITERIA FOR NON-ATTENDING STUDENTS Students can be considered as "non-attending" only if they are officially authorized by the Professor to participate in the course without ever attending it. The “non-attending” status is conferred only in rare cases, depending upon the reasons presented and the necessary documentation provided. The non-attendance is a decision to be made within a reasonable time (1 month since the beginning of the course). The criteria below are for such nonattending students: 1. The non-attending students are required to refer to and learn from the Power Point slides, the reading materials, the assigned textbook, and other information which will be regularly uploaded in LUISS Learn 2. The non-attending students are required to complete and submit an assignment on the exam date (which will be communicated by the Pianificazione Didattica in due course). The assignment constitutes 100% of their grades. The non-attending students are supposed to submit the completed assignment within a specific time period on the exam date. Late submissions will result in a reduction of grades. 3. The assignment for non-attending students will have 3 parts: Part 1, Part 2, and Part 3 (with all parts constituting 10 points each). Hence, the total numerical grade which a student can achieve is 30. The assignment will involve - Individually preparing an essay on a topic covered until Week 6 of the course. The specific topic will be provided by the professor once the student registers for the exam. (10 points, 33.3% of total grades) - Individually preparing an essay on a topic covered between Week 7 and Week 12 of the course. The specific topic will be provided by the professor once the student registers for the exam. (10 points, 33.3% of total grades) - Individually preparing a report on a topic covered during the course. The specific topic will be provided by the professor once the student registers for the exam. (10 points, 33.3% of total grades) It is mandatory for the non-attending students to register for the concerned appello. Once the nonattending students register for the appello, they are required to send an email to the professor and the TA notifying them of the registration. More specific instructions for the non-attending students’ assignment will then be communicated, closer to the exam date and upon the completion of the registration process. THESIS ASSIGNMENT CRITERIA Will be made available to concerned students. Please inquire directly with the professor if interested in being supervised.