APPLIED BUSINESS STATISTICS

APPLIED BUSINESS STATISTICS

Alessia Caponera

Instructional goals

By the end of this course, students will be able to: 1. Understand and apply basic statistical concepts and principles to business problems. 2. Exploit regression analysis to analyze and interpret data in a business context. 3. Understand, use and interpret simple, multiple, and logistic regression. 4. Use the Python programming language to perform data analysis.

Intended learning outcomes

Understand the basic principles of applied business statistics and how they are used to make decisions in a variety of business settings. Apply techniques of regression analysis to quantify the relationships between variables and make predictions based on data. Apply logistic regression analysis to make predictions based on binary outcomes, such as yes/no decisions. Understand the principles of clustering and principle component analysis. Develop proficiency in using Python or other statistical software packages to analyze and interpret data. Communicate effectively about statistical analyses and their results, both in writing and in oral presentations. Think statistically. By the end of the course, students should be able to use these techniques to analyze real-world data, draw appropriate conclusions, and communicate their findings effectively to others.

Course Contents

Topics may undergo changes 1. Introduction Basic concepts of probability and statistics Exploratory data analysis Confidence Interval and hypothesis tests 2. Simple Linear Regression Intro to simple linear regression Estimating the regression parameters Evaluating the goodness of fit Making predictions and inferences 3. Multiple Linear Regression Intro to multiple linear regression Estimating the regression parameters Evaluating the goodness of fit Making predictions and inferences 4. Logistic Regression Logistic regression to say "yes" or "no" Examples of logistic regression in business settings Interpreting logistic regression coefficients The logistic regression in the decision-making process 5. Cluster Analysis: pills 6. Principal Component Analysis: pills Each week, we use the statistical software Python to analyze topics covered in class that week. Data visualization will play a key role in this course.

Reference Books

Course material

Teaching Methods

Students will utilize various teaching methods, including class lectures, computer exercises, and take-home assignments.

Assessment Method

Continuous assessment

Thesis assignment criteria

TBD

Week 1

Review of basic statistics concepts, including exploratory data analysis and hypothesis testing.

Week 2

Simple Linear Regression 1. Model Introduction and Definition 2. Parameters Estimation and Interpretation 3. Model Properties and Assumptions

Week 3

Simple Linear Regression 1. Model Validation 2. Testing the Regression Parameters

Week 4

Multiple Linear Regression 1. Model Introduction and Definition 2. Parameters Estimation and Interpretation

Week 5

Multiple Linear Regression 1. Model Validation 2. Testing the Regression Parameters

Week 6

Multiple Linear Regression 1. Regression with Dummy Variables 2. Regression with Categorical Variables 3. Regression with Interactions among Variables

Week 7

Logistic Regression

Week 8

Logistic Regression

Week 9

Cluster Analysis

Week 10

Principal Component Analysis

Week 11

Guest Session

Week 12

General recap. Closing remarks.