APPLIED BUSINESS STATISTICS
Instructional goals
By the end of this course, students will be able to: 1. Understand and apply basic statistical concepts and principles to business problems. 2. Exploit regression analysis to analyze and interpret data in a business context. 3. Understand, use and interpret simple, multiple, and logistic regression. 4. Use the Python programming language to perform data analysis.
Intended learning outcomes
Understand the basic principles of applied business statistics and how they are used to make decisions in a variety of business settings.
Apply techniques of regression analysis to quantify the relationships between variables and make predictions based on data.
Apply logistic regression analysis to make predictions based on binary outcomes, such as yes/no decisions.
Understand the principles of clustering and principle component analysis.
Develop proficiency in using Python or other statistical software packages to analyze and interpret data.
Communicate effectively about statistical analyses and their results, both in writing and in oral presentations.
Think statistically.
By the end of the course, students should be able to use these techniques to analyze real-world data, draw appropriate conclusions, and communicate their findings effectively to others.
Course Contents
Topics may undergo changes
1. Introduction
Basic concepts of probability and statistics
Exploratory data analysis
Confidence Interval and hypothesis tests
2. Simple Linear Regression
Intro to simple linear regression
Estimating the regression parameters
Evaluating the goodness of fit
Making predictions and inferences
3. Multiple Linear Regression
Intro to multiple linear regression
Estimating the regression parameters
Evaluating the goodness of fit
Making predictions and inferences
4. Logistic Regression
Logistic regression to say "yes" or "no"
Examples of logistic regression in business settings
Interpreting logistic regression coefficients
The logistic regression in the decision-making process
5. Cluster Analysis: pills
6. Principal Component Analysis: pills
Each week, we use the statistical software Python to analyze topics covered in class that week.
Data visualization will play a key role in this course.
Reference Books
Course material
Teaching Methods
Students will utilize various teaching methods, including class lectures, computer exercises, and take-home assignments.
Assessment Method
Continuous assessment
Thesis assignment criteria
TBD
Week 1
Review of basic statistics concepts, including exploratory data analysis and hypothesis testing.
Week 2
Simple Linear Regression
1. Model Introduction and Definition
2. Parameters Estimation and Interpretation
3. Model Properties and Assumptions
Week 3
Simple Linear Regression
1. Model Validation
2. Testing the Regression Parameters
Week 4
Multiple Linear Regression
1. Model Introduction and Definition
2. Parameters Estimation and Interpretation
Week 5
Multiple Linear Regression
1. Model Validation
2. Testing the Regression Parameters
Week 6
Multiple Linear Regression
1. Regression with Dummy Variables
2. Regression with Categorical Variables
3. Regression with Interactions among Variables
Week 7
Logistic Regression
Week 8
Logistic Regression
Week 9
Cluster Analysis
Week 10
Principal Component Analysis
Week 11
Guest Session
Week 12
General recap. Closing remarks.