COMPETITIVE STRATEGY
Instructional goals
The course is intended to offer students advanced knowledge of strategic management. By tackling real-world challenges in various industries, students will learn how to create a strategic plan through a in-depth analysis of the external environment and the firm's resources and capabilities.
Intended learning outcomes
The course aims to equip students with an advanced, theory-based approach to strategic planning. This will enable them to create comprehensive corporate and business strategic plans through internal and external analysis.
Course Contents
- Recap of the main principles of Business Strategy
- Defining firm boundaries: economies of Scale and Scope
- Corporate strategy: Diversification
- Vertical Integration: Make or Buy
- Strategic Positioning for Competitive Advantage
- Structure and Strategy
-International Business: Main topics
- Business Case
Reference Books
Economics of Strategy
David Dranove, David Besanko, Mark Shanley, Scott Schaefer, Wiley, 2017
Teaching Methods
Traditional teaching through lectures will be complemented by case studies discussions, practical exercises, assignements (group works) and seminars with business experts and key figures.
Students’ participation during lectures is strongly encouraged.
Assessment Method
The exam consists of:
(i) 1 group assignment that counts 30% for the quality of the project, the quality of the text, and the quality of the oral presentation.
(ii) 1 mid-term exam that counts for 40% of the final grade.
(iii) A final written exam or a second mid-term exam that counts for 30% of the final grade.
The final evaluation will consider the level of comprehension and familiarity with the basics of strategic management and the knowledge of essential principles discussed in class. It will also take into account the ability to think logically and critically and the proficiency in presenting findings and conclusions effectively during the course. Additional points or penalization can be applied based on the performance and participation during the entire course.
Non-attending students will receive a final exam (100% of the final grade) based on all the material uploaded in Luiss learn (slides, papers and cases) and on the book: Economics of Strategy - David Dranove, David Besanko, Mark Shanley, Scott Schaefer (Full text).
Thesis assignment criteria
Students that are interested in the final thesis should proof a good knowledge of the Luiss Library Guides on: - How to prepare a bibliography
- How to write a thesis
- How to access to electronic resources
- Discovering online resources
- Finding journals and journal articles
- Getting started with the Luiss Library Discovery
Students who fail to demonstrate a thorough knowledge of these guidelines will not be eligible for the final thesis assignment.
Week 1
- Recap of the main principles of Business Strategy
Week 2
- Defining firm boundaries: economies of Scale and Scope
Week 3
- Corporate strategy: Diversification
Week 4
- Vertical Integration: Make or Buy
Week 5
- Strategic Positioning for Competitive Advantage
Week 6
- Mid term exams
Week 7
- Structure and Strategy
Week 8
International Business Management key topics
Week 9
Implemtenting a Strategic Plan: cases
Week 10
The social and environmental context of firm behaviour
Week 11
Group projects presentations and discussion
Week 12
Recap of the course topics and second mid-term exams