QUALITATIVE METHODS FOR MANAGEMENT
QUALITATIVE METHODS FOR MANAGEMENT
Niloofar Kazemargi, Esli Spahiu, Tiziano Volpentesta
Instructional goals
This course is designed to provide master students with an overview of qualitative methods. Students will learn how to design, collect and analyze data and write qualitative research. The course will use synchronous and asynchronous learning along with practical assignments and interactive techniques to provide students with an understanding of the purpose and use of qualitative methods. The course covers methods and data in qualitative research, addressing advantages and challenges with qualitative methods. The course also makes students familiar with digital tools and techniques.
Intended learning outcomes
Knowledge and understanding
Upon completion of the course, students will have developed the following knowledge and skills:
comparing qualitative and quantitative methods
identifying the main steps in conducting a qualitative research
developing an understanding of different methods
Identifying and discussing various approaches to data collection
Following a step-by-step process to formulate relevant, original and interesting research questions
articulating a research plan to answer the research questions
collecting and analyzing data to answer the research questions
use of digital data and tools to support qualitative research
conducting and presenting research outcomes
evaluating the quality of the research based on the evaluation criteria
Applying knowledge and understanding
Upon completion of this course, students should be able:
to apply qualitative methods to answer research questions
to design a research project
to interpret and analyze qualitative data
to assess various research methods
to understand the challenges and advantages of research methods
Making Judgements
Upon completing the study program, students will be able to:
make informed decision about the type of research design and the adequate tools for given questions
be able to compare and contrast qualitative and quantitative design
Communication Skills
The student will indeed be able
to tailor and communicate their research projects to different audiences
to gain the appropriate terminology related to research methods
to report and disseminate their research results
Learning Skills
The course facilitates the development of learning skills through discussion, reflections, analysis, conducting a project, and various activities. Various online collaborative tools will be used in the process which will facilitate the learning process.
Course Contents
The course will explore the main aspects pertaining to Qualitative Design from formulating a research question, the adequate means of collecting data and the know-hows regarding data analysis to and digital data and tools and the importance of ethics it this type of research.
The weekly modules will address the following topics:
An Overview: An introduction of qualitative research methods covering general aspects of this method and the importance of qualitative research in social sciences and how it compares with quantitative methods, whilst also presenting students with a step-by-step process of how to formulate relevant, original and interesting research questions
Data Collection: Identify and discuss the concepts of data collection (collecting data for case study, conducting interviews, observation, focus group, ethnography, digital data)
Data Analysis: Compare the various ways of data analysis (interpretation, coding, memoing) and the digital tools that can support qualitative studies (NVIVO)
Reporting and Presentation: Provide an overview of different reporting formats and structures and how to best report findings in qualitative research
Importance of Ethics: Evaluate the quality of qualitative research and explain the importance of ethics in conducting qualitative design research
Reference Books
The key textbooks for the course are:
Flick, 2018, The SAGE Handbook of Qualitative Data Collection, SAGE Publications Ltd
Flick, 2007, Designing Qualitative Research, SAGE Publications Ltd
Digital Tools for Qualitative Research, Paulus et al., 2015
Teaching Methods
Mix of synchronous and asynchronous
TA consultations
Group work
Case Studies and discussions
Flipped Classroom
Project Work and Presentation
Assessment Method
Students will be evaluated on the following activities:
graded quizzes (30%),
final group project (30%),
group activities (10%)
Individual participation (20%),
in-person evaluation (10%).
Sufficient grade needed in all of them.
The final group project will be also assessed through a peer-evaluation system.
There will not be a mid-term exam nor a written exam.
Further information will be uploaded in the course platform explaining WHEN and HOW the in-person evaluation will take place.
Thesis assignment criteria
n/a
Does the syllabus cover sustainability topics?
No
Week 1 Contenuto sessioni on line e on campus
Week 1- An Introduction on Qualitative Research Methods
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Surveys
Online Discussions
Self-checks
Related Material
Readings: Flick, 2007
What Is Qualitative Research?
Week 2 Contenuto sessioni on line e on campus
Week 2- <Designing Qualitative Research (Part A)>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Self-check
Related Material
Readings: Flick, 2007
From An Idea to A Research Question
Week 3 Contenuto sessioni on line e on campus
Week 3- <Data Collection (Part A)>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
In-class activities
Self-check
Related Material
Readings:Flick 2018
Chapter 6 | Sampling and Generalization (Collega a un sito esterno.)
Chapter 34 | Triangulation in Data Collection
Week 4 Contenuto sessioni on line e on campus
Week 4- <Conducting Interviews>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Self-reflection
Self-check
Related Material
Readings:Flick 2018
Chapter 15 | Qualitative Interviews
Week 5 Contenuto sessioni on line e on campus
Week 5- <Data Analysis>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Individual exercice and reflection
Self-check
Related Material
Readings: Flick, 2007
Analyzing Qualitative Data
Week 6 Contenuto sessioni on line e on campus
Week 6- <Digital Tools to support Qualitative Study>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Open discussion
Self-check
Related Material
Readings:
Looking to the Future In: Digital Tools for Qualitative Research, Paulus et al., 2015
Week 7 Contenuto sessioni on line e on campus
Week 7- <Designing Qualitative Research (Part B)>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Open discussion
Self-check
Related Material
Reading: Flick, 2007
Qualitative Research Designs
Week 8 Contenuto sessioni on line e on campus
Week 8- <Data Collection (Part B - Observation, Focus Groups and Ethnography>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Self-check
Related Material
Readings: Flick 2018
Chapter 16 | Focus Groups (Collega a un sito esterno.)
Chapter 20 | Observations (Collega a un sito esterno.)
Chapter 21 | Doing Ethnography: Ways and Reasons
Week 9 Contenuto sessioni on line e on campus
Week 9- <Data Collection (Part C - digital data>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Self-check
Related Material
Readings: Flick 2018
Chapter 28 | The Concept of ‘Data’ in Digital Research (Collega a un sito esterno.)
Week 10 Contenuto sessioni on line e on campus
Week 10- <Presentation>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Self-reflection
Self-check
Related Material
TBA
Week 11 Contenuto sessioni on line e on campus
Week 11- <Ethics and Quality of Qualitative Research>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Quiz
Self-reflection
Self-check
Related Material
Readings: Flick 2018
Chapter 3 | Ethics of Qualitative Data Collection (Collega a un sito esterno.)
Chapter 30 | Ethics in Digital Research
Week 12 Contenuto sessioni on line e on campus
Week 12- <Group Presentations>
Asynchronous or synchronous lesson
Asynchronous Material to cover
Synchronous Lecture to attend
Dedicated time with TA
E-activities
Exercise on curated material
Self-check