QUALITATIVE METHODS FOR MANAGEMENT

QUALITATIVE METHODS FOR MANAGEMENT

Niloofar Kazemargi, Esli Spahiu, Jordana Rech Graciano Dos Santos

Instructional goals

This course is designed to provide master students with an overview of qualitative methods. Students will learn how to design, collect and analyze data and write qualitative research. The course will use asynchronous learning along with practical assignments to provide students with an understanding of the purpose and use of qualitative methods. The course covers methods and data in qualitative research, addressing advantages and challenges with qualitative methods. The course also makes students familiar with digital tools and techniques.

Intended learning outcomes

Knowledge and understanding Upon completion of the course, students will have developed the following knowledge and skills: explain general aspects of qualitative research methods comparing qualitative and quantitative methods identifying the main steps in conducting qualitative research developing an understanding of different methods Identifying and discussing various approaches to data collection following a step-by-step process to formulate relevant, original and interesting research questions articulating a research plan to answer the research questions collecting and analyzing data to answer the research questions use of digital data and tools to support qualitative research conducting and presenting research outcomes evaluating the quality of the research based on the evaluation criteria Applying knowledge and understanding Upon completion of this course, students should be able: to apply qualitative methods to answer research questions to design a research project to interpret and analyze qualitative data to assess various research methods to understand the challenges and advantages of research methods Making Judgements Upon completing the study program, students will be able to: make informed decision about the type of research design and the adequate tools for given questions be able to compare and contrast qualitative and quantitative design Communication Skills The student will indeed be able to tailor and communicate their research projects to different audiences to gain the appropriate terminology related to research methods to report and disseminate their research results Learning Skills The course facilitates the development of learning skills through discussion, reflections, analysis, conducting a project, and various activities. Various online collaborative tools will be used in the process which will facilitate the learning process

Course Contents

The course will encourage students to make an enquiry and provide them with methods and techniques to develop rigorous and relevant research. Along the course, students will learn how to formulate a research question, how to define the research design, how to collect data, how to analyze data, and how to report results. The course also will make students familiar with digital tools and underline ethical issues in planning the research, collecting and analyzing data, and reporting findings. The course will explore the main aspects pertaining to Qualitative Design from formulating a research question, the adequate means of collecting data and the know-hows regarding data analysis to and digital data and tools and the importance of ethics it this type of research. The weekly modules will address the following topics: An Overview: An introduction of qualitative research methods covering general aspects of this method and the importance of qualitative research in social sciences and how it compares with quantitative methods, whilst also presenting students with a step-by-step process of how to formulate relevant, original and interesting research questions Data Collection: Identify and discuss the concepts of data collection (collecting data for case study, conducting interviews, observation, focus group, ethnography, digital data) Data Analysis: Compare the various ways of data analysis (interpretation, coding, memoing) and the digital tools that can support qualitative studies Reporting and Presentation: Provide an overview of different reporting formats and structures and how to best report findings in qualitative research Importance of Ethics: Evaluate the quality of qualitative research and explain the importance of ethics in conducting qualitative design research

Reference Books

Flick, 2018, The SAGE Handbook of Qualitative Data Collection, SAGE Publications Ltd Flick, 2007, Designing Qualitative Research, SAGE Publications Ltd Digital Tools for Qualitative Research, Paulus et al., 2015

Teaching Methods

Asynchronous TA consultations Group work Open discussions Project Work and Presentation

Assessment Method

Students will be evaluated on the following activities: graded quizzes (30%) [Individual], individual assignments (10%) group activities (50%) in-person evalution (10%) Sufficient grade needed in all of them. The final group project will be also assessed through a peer-evaluation system. There will not be a mid-term exam nor a written exam. Further information will be uploaded in the course platform explaining WHEN and HOW the in-person evaluation will take place.

Thesis assignment criteria

Active attendance at the course; Quality of the proposed issue for the thesis.

Week 1 Contenuto sessioni on line e on campus

 Week 1: An Introduction on Qualitative Research Method Asynchronous lesson Explain general aspects of qualitative research methods Compare characteristics of qualitative and quantitative methods Identify and describe various aspects of the qualitative research process Synchronous lesson TA Session: explaining the course and as a meet up session. This will also be the time when you will get to know your group and your classmates. E-activities Exercise on curated material Quiz Surveys Individual assignment Self-checks Related Material Readings: Flick, 2007 What Is Qualitative Research? Original Video-Content Introduction to the qualitative methods for management Qualitative vs quantitative research Combining qualitative and quantitative research methods Curated Materials Ellen IsaacsLinks to an external site. (personal siteLinks to an external site.), a user experience designer and ethnographer at PARC, spoke at TEDx BroadwayLinks to an external site. about the power of ethnography and how it might be useful in inspiring the future of Broadway. Etchnography’s video Basic steps in qualitative research’s video

Week 2 Contenuto sessioni on line e on campus

 Week 2: Designing Qualitative Research (Part A) Asynchronous lesson Explain the importance of a research design Formulate relevant, original and interesting research questions Synchronous lesson How to translate problems into research questions E-activities Exercise on curated material Quiz Self-check Related Material Readings: Flick, 2007 From An Idea to A Research QuestionLinks to an external site. Original Video Content Research Question, where to start Some tips about formulating a good research question Luiss Students Curated Materials The importance of qualitative data for Businesses The importance of research question

Week 3 Contenuto sessioni on line e on campus

Week 3: Data Collection (Part A) Asynchronous lesson Identify and discuss the concepts and procedures of sampling Select and define appropriate data sources Explain how to prepare to collect data for a case study Identify various source of data for triangulation Synchronous lesson TA Session: Q&A and Group activty E-activities Exercise on curated material Quiz Group activity Self-check Related Material Readings: Flick 2018 Chapter 6 | Sampling and GeneralizationLinks to an external site. Chapter 34 | Triangulation in Data CollectionLinks to an external site. Original Video Content The role of sampling in qualitative research Sampling in a case study A series of important elements that make up qualitative research Curated Materials Techniquest of sampling How many cases are enough?

Week 4 Contenuto sessioni on line e on campus

Week 4: Conducting Interviews Asynchronous lesson Conduct interviews Examine the role of researcher/s in data collection Explain how to improve the quality of data collection Synchronous lesson students will be provided a research question by the instructor and will be divided into break out rooms E-activities Exercise on curated material Group activity Self-check Related Material Readings:Flick 2018 Chapter 15 | Qualitative InterviewsLinks to an external site. Original Video Content What is an Interview? What are best practices in conducting a good interview? The role of researcher before collecting an interview The role of researcher during collecting an interview The role of researcher after collecting an interview Curated Materials Interviews and interview protocols Probing and prompting

Week 5 Contenuto sessioni on line e on campus

Week 5: Data Analysis Asynchronous lesson Identify and discuss the concept of data analysis Compare various ways of data analysis Explain interpretation, coding and memoing Synchronous lesson TA Session: based on their work during this session with their group, they will then be asked to submit their codes in a table format E-activities Exercise on curated material Quiz Individual exercise Self-check Related Material Readings: Flick, 2007 Analyzing Qualitative DataLinks to an external site. Original Video Content Strategies for case study analysis The role of researchers in data analysis How can we inductively analyze data? An Introduction to Qualitative Data Analysis - Part 2 Curated Materials How to analyze qualitative data link How to analyze qualitative data pdf Framework analysis

Week 6 Contenuto sessioni on line e on campus

Week 6: Digital Tools to Support Qualitative Study Asynchronous lesson Explain how digital tools can support qualitative research Conduct data analysis using digital tools Synchronous lesson class discussion instructor explaining the main elements of data analysis E-activities Exercise on curated material Quiz Open discussion Group activity Self-check Related Material Canvas Learning Materials Original Video Content Digital Tools Introducing data analysis using Nvivo Curated Materials Data Analysis' video Digital tools for qualitative research's video

Week 7 Contenuto sessioni on line e on campus

Week 7: Designing Qualitative Research (Part B) Asynchronous lesson Identify and describe goals of qualitative research Identify and compare various designs in qualitative studies (case study, comparison, etc.) When and how to use the existing literature Synchronous lesson TA Session: checkpoint for students. E-activities Exercise on curated material Quiz Open discussion Self-check Related Material Reading: Flick, 2007 Qualitative Research DesignsLinks to an external site. Original Video Content Types of Qualitative Research Research Desing Desinging case study Instructor Video - Types of Qualitative Research - Open Discussion Curated Materials What is action research? link

Week 8 Contenuto sessioni on line e on campus

 Week 8: Data Collection (Part B- Observation, Focus Groups and Ethnography) Asynchronous lesson Explain various ways of data collection Discuss how to use various ways of data collection Evaluate various ways of data collections Synchronous lesson Observation, Focus Group & Ethnography E-activities Exercise on curated material Quiz Group activity Self-check Related Material Readings: Flick 2018 Chapter 16 | Focus GroupsLinks to an external site. Chapter 20 | ObservationsLinks to an external site. Chapter 21 | Doing Ethnography: Ways and ReasonsLinks to an external site. Original Video Content Observation Focus Group Ethnography Ethnography work Curated Materials Focus Groups as a way of Collecting Data Participant observation

Week 9 Contenuto sessioni on line e on campus

Week 9: Data Collection (Part C – Digital data) Asynchronous lesson Describe characteristics of digital data Describe how to combine traditional and virtual qualitative methods Evaluate strengths and weaknesses of collecting digital data Synchronous lesson TA Session: group activity E-activities Exercise on curated material Quiz Group activity Self-check Related Material Readings: Flick 2018 Chapter 28 | The Concept of ‘Data’ in Digital ResearchLinks to an external site. Original Video Content Digital Data Netnography Netnography and its challenges Curated Materials From Selfies to Insight's video How to start Online qualitative research's video

Week 10 Contenuto sessioni on line e on campus

Week 10: Data Dissemination Asynchronous lesson Analyze and select reporting formats and structures Synchronous lesson Effective Presentation of Research E-activities Exercise on curated material Self-reflection Individual assignment Self-check Original Video Content Process of reporting and composing research findings Structure of a good qualitative research paper Curated Materials https://methods.sagepub.com/video/strategies-for-sharing-your-research-with-various-audiences-branding-speakiLinks to an external site. 7 reasons why writing qualitative research reports is hard's video

Week 11 Contenuto sessioni on line e on campus

Week 11: Ethics and Quality of Qualitative Research Asynchronous lesson Explain how to apply ethics in qualitative research Synchronous lesson TA Session: check point E-activities Exercise on curated material Quiz Self-reflection Self-check Related Material Readings: Flick 2018 Chapter 3 | Ethics of Qualitative Data CollectionLinks to an external site. Original Video Content Ethics, transparency, rigor and impact of qualitative management research Ethics in Digital Resarch Curated Materials Ethical dilemmas's video Five Focal Points in Ethics

Week 12 Contenuto sessioni on line e on campus

 Week 12: Group presentations Asynchronous lesson Evaluate the quality of qualitative research Conduct your own qualitative research Synchronous lesson key criteria for evaluating qualitative research E-activities Exercise on curated material Self-check Original Video Content Case Study Quality of Qualitative Research Curated Materials Doing Qualitative Research by organizations' video Example of case study to study a complex issue's link Flexibility in qualitative study's video