The purpose of this course is to examine the legal interaction between marketing rules and privacy as well as the regulatory aspects of consumer law and data protection. It aims to critically assess not only the law governing these relationships but also the different law-making processes. The main goal is to provide an overview of the legal and institutional foundations of marketing law. It covers issues such as unfair commercial practices, digital marketing services, distinctive signs, copyright law in marketing activities, e-commerce law, unfair competition and sponsorship agreements. The module also covers IP rights, thus analyzing the basic law of privacy. The course offers an analysis of marketing law governing solicited and unsolicited forms of intermediation and its relationship to public policy. Firstly, it identifies and examines the sources, scope and content of the substantive international law rules that determine market relationships and discusses their application in practice. Secondly, it explores from a theoretical and a practical perspective the role and policy goals of marketing law, focusing on the relationship between digital promotion (e.g., digitalisation of contracts, social network advertising, marketing competition, cyberspace) and consumer protection. This course is suitable for students interested in acquiring a thorough and deep understanding of international marketing law, as well as critically assessing the role and objectives of digital marketing strategies and their balancing against other regulatory interests. It also provides the theoretical and practical knowledge necessary for legal practitioners in the field and for those seeking to advice governmental bodies, private companies or civil society organizations on matters related to marketing law and digital services.

On the completion of the course, students will be able to: Knowledge and understanding identify the relevant sources of marketing law and their relationship to domestic legal systems; define the key principles and concepts of marketing law and their relevance to privacy and data protection; explain the role and objectives of marketing law in theory and in practice. Applying knowledge and understanding critically reflect on the existence of conflicting regulatory objectives of marketing law and their appropriate balancing. Making Judgements demonstrate a clear examination and critical analysis of the legal, economic and political issues involved in structures of global marketing and digital governance; critically assess the different approaches to the problems and issues raised and, where appropriate, to review critically the relationship of marketing law to privacy in this area. Communication Skills describe the relationship between the objectives of data protection on the one hand, and other regulatory interests of marketing law on the other. apply legal principles of marketing law and privacy and give advice about their application in practice. Learning Skills conduct research on marketing law in theory and in practice.

The course offers an analysis of marketing law governing solicited and unsolicited forms of intermediation and its relationship to public policy. Firstly, it identifies and examines the sources, scope and content of the substantive international law rules that determine market relationships and discusses their application in practice. Secondly, it explores from a theoretical and a practical perspective the role and policy goals of marketing law, focusing on the relationship between digital promotion (e.g., digitalisation of contracts, social network advertising, marketing competition, cyberspace) and consumer protection. This course is suitable for students interested in acquiring a thorough and deep understanding of international marketing law, as well as critically assessing the role and objectives of digital marketing strategies and their balancing against other regulatory interests. It also provides the theoretical and practical knowledge necessary for legal practitioners in the field and for those seeking to advice governmental bodies, private companies or civil society organisations on matters related to marketing law and digital services.

In order to cover all relevant issues on a very dynamic topic there is no single book that discusses all the topics in a current fashion. The reading materials (legislation, textbooks, journal articles, cases and newspaper articles) are available at Luiss e-library through online sources (OER, JSTOR, LexisNexis etc.). For each topic relevant journal articles will be provided as a main reference for class preparation through the course website. An indicative list of key textbooks, treatises and specialist books on Marketing Law and Privacy, which cover several of the subjects, include: The key textbooks for the course are: Andrew Murray, Information Technology Law: The Law and Society (4th edn., Oxford University Press 2019) Jeremy Harris Lipschultz, Social Media Communication. Concepts, Practices, Data, Law and Ethics (3rd edn., Routledge 2020) Charles F. Hofacker, Digital Marketing: Communicating, Selling and Connecting (Edward Elgar 2018) Manuale di Diritto Industriale (8th Edition), Adriano Vanzetti, Vincenzo di Cataldo (eds), Giuffrè Editore, Milano, 2018. Additional textbooks and journal articles are indicated under each week section.

- Fully asynchronous in which 6 hours are synchronous (online sessions) run by module convenors in order to provide feedback and comments to students. - TA lessons - Group work - Case Studies - Project Work

The entire course module is assessed by a Power Point presentation which counts for 30%, which at least 10% to take place in presence (on campus). It is formed by the following components: acquisition (learning skills), investigation (research skills), and practice (knowledge through feedback received). The final exam will cover all topics of the module and it consists on an individual presentation (ppt). Continuous assessment in the form of group presentation, case study analysis, critical review of journal articles and active participation in class counts for 70%, which is formed by the following components: production (30% outcomes), collaboration (25%), discussion (15%). No mid-term exam is provided for this course. A marking rubric with details for each class of grade is available on the course webpage. All assignments, unless otherwise announced, MUST be submitted to the designated area of Canvas. Do not submit an assignment via email. Notify the instructor BEFORE an assignment is due if an urgent situation arises and you are unable to submit the assignment on time. Non attending students will only be evaluated via the final oral exam (30/30). Non attending students will not have to read any further reading materials, nor watch any further video, other than the ones already indicated in the course syllabus. Attendance to the synchronous sessions is mandatory as is the participation to the asynchronous activities.​ Only in case of serious justifiable personal matters students can put forward a request of exemption to the Program Directors. The request must be granted by the Program Directors at the beginning of the semester and will be valid for all courses in that session. Program Directors and the Faculty will define an alternative assessment modality for such exceptional cases.

- Active attendance at the course; - Quality of the proposed issue for the thesis.