ENTREPRENEURSHIP AND INNOVATION

ENTREPRENEURSHIP AND INNOVATION

Giuseppe D'Alessandro, Henry William Chesbrough, EMANUELE VIGLIERCHIO

Instructional goals

This course provides students with a detailed overview of innovation management to understand its characteristics, distinctive processes, benefits, and challenges, and in parallel it will give an understanding of how entrepreneurship works and of its relation with innovation.

Intended learning outcomes

At the completion of this course, students will be able to: Knowledge and understanding Describe innovation processes Identify the Benefits and challenges of innovation Identify disruptive technologies Explain Open Innovation characteristics and peculiarities Understand the role of entrepreneurship in the economic system, especially in fostering innovation Realize the differences between the entrepreneurial approach to innovation and the managerial one Comprehend the functioning of a business model, and of its evolution Applying knowledge and understanding Use strategic tools for innovative projects management Reverse-engineering successful and failed business ideas Explore and seize entrepreneurial opportunities building and testing a consistent BM Making Judgements Distinguish different types and sources of innovation Make judgments about business opportunities and their feasibility, learning to overcome confirmation bias Communication Skills Explain the Importance of Innovation Acquire communication skills for effectively presenting business ideas Improve their collaboration skills and competences Learning Skills Experience the innovation process Compare different theories and models, identifying the best option Approach and validate projects, dealing with uncertain outcomes

Course Contents

The modules of the course will cover the following topics: The innovation process: Entrepreneurship and Innovation Portfolios and Gambles Inventions, Innovations and Profit Innovation and Entrepreneurship Mean Disruption Problems and Other Sources of Innovation Customer Co-creation. Product-Market Fit Business Models Service Vs Products. Model Vs Model Open Innovation and the Entrepreneurial Way Innovation Ecosystems Moonshots Models of Innovation Failure Cases in Innovation

Reference Books

The key textbooks for the course are: Osterwalder, A.; Pigneur, Y. (2010). Business model generation: a book for visionaries, game changers, and challengers. Ries, E. (2011). The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Selected articles and reading materials presented weekly on the platform.

Teaching Methods

Asynchronous AND Synchronous TA consultations Individual assignments Group project work

Assessment Method

Attending students will be evaluated on the following activities: Individual Graded assignments (50%) Project Work: Problem validation (10%) Project Work: Solution validation (10%) Project Work: Final Project work (10%) Project Work: Pitch presentation (10%) Individual Final Exam (on-campus) (10%) Active participation (additional points) For non-attending students the final grade will be given as a result of an in-presence written exam, based on all the reading materials from the Innovation and the Entrepreneurship parts of the course. The written exam will be made up of 12 Multiple choice questions (each worth 2 points) and 1 Open-ended question (worth 6 points).

Thesis assignment criteria

Active attendance at the course Quality of the proposed issue for the thesis

Week 1 Contenuto sessioni on line e on campus

Week 1: "The innovation process. Entrepreneurship and Innovation" Asynchonous lesson: "The Innovation Process, from inception to launch" Key phases of the journey of an innovation project Stage Gate Process Representation of the innovation process (Innovation Funnel) E-tivities Self-check quiz Stage Gate process creation exercise Related Material Selected readings Lecture slides Videos Synchronous lesson: "Entrepreneurship and Innovation" The map and the territory The relation between Entrepreneurship and Innovation (and Technology) Why entrepreneurship matters: economics, society, culture Related Material Lecture slides Selected readings Videos

Week 2 Contenuto sessioni on line e on campus

Week 2: "Portfolios and Gambles" Asynchronous lesson: "Innovation as a Portfolio of Projects" Different types of innovation projects 3 Horizon Framework E-tivities Self-check quiz Related Material Selected readings Lecture slides Videos and podcast Synchronous lesson: "The entrepreneurial gamble" The entrepreneurial hype Mith Vs Reality of entrepreneurial activity Types of entrepreneurs Related Material Lecture slides Selected readings

Week 3 Contenuto sessioni on line e on campus

Week 3: "Inventions, Innovations and Profit" Asynchronous lesson: "Profiting from Innovation (PFI)" Ways to profit from innovation The role of Intellectual Property to profit from innovation The role of Complementary assets as profit enablers E-tivities Open-ended question PFI framework exercise Related Material Selected readings Lecture slides Videos Synchronous lesson: "Beyond Invention and Innovation" Bringing innovation to the market MVP and route to market Related Material Lecture slides Selected readings Videos

Week 4 Contenuto sessioni on line e on campus

Week 4: “Innovation and entrepreneurship mean disruption” Asynchronous lesson: "Disruptive Technology" Disruptive technologies Role of incumbent firms' (and their business model) responding to disruptive technologies E-tivities Open-ended question Adobe vs Canva exercise Related Material Selected readings Lecture slides Videos Synchronous lesson: "Thinking about Innovation" Kinds of innovation Criticism of Disruptive Innovation Theory Criticispm of Open InnovationTheory Related Material Lecture slides Selected readings

Week 5 Contenuto sessioni on line e on campus

Week 5:“Problems and other sources of innovation” Asynchronous lesson: "Sources of Innovation" Sources of external knowledge for innovation Make, buy or collaborate choices for innovation generation Introduction to Open Innovation E-tivities Self-check quiz Related Material Selected readings Lecture slides Videos Synchronous lesson: “The Problem-solution issue” Innovation adoption The entrepreneurial Chasm Problem-solution Related Material Lecture slides Selected readings

Week 6 Contenuto sessioni on line e on campus

Week 6 "Customer Co-creation. Product-Market fit" Asynchronous lesson: "Customer Co-creation" Customer engagement in the innovation process Company internal management of customers' co-creation E-tivities Self-check quiz Co-creation exercise Related Material Selected readings Lecture slides Videos Synchronous lesson: "The Product-Market fit" Product-Market fit MVP, MAP TAM, SAM, SOM Related Material Lecture slides Selected readings

Week 7 Contenuto sessioni on line e on campus

Week 7: "Business Models" Asynchronous lesson: "Innovation and the Business Model" Business Model Business Model Canvas The role of business model in innovation projects' evaluation and inherent bias E-tivities Self-check quiz Business Model Canva exercise Related Material Selected readings Lecture slides Videos Synchronous lesson: "The father of all models" The classic company view vs the Business Model one 9 internal boxes 4 external boxes BM and SDG Related Material Lecture slides Selected readings

Week 8 Contenuto sessioni on line e on campus

Week 8: "Service Vs Products. Model Vs Model" Asynchronous lesson: "Innovation in Services vs. Products" Innovation in Services Innovation in Products Service Blueprint Innovation in Services and Products: main differences E-tivities Self-check quiz Related Material Selected readings Lecture slides Videos Synchronous lesson: "A blueprint for blueprints" BM and Blue Ocean strategy VP design Alternative Business Models Related Material Lecture slides Selected readings

Week 9 Contenuto sessioni on line e on campus

Week 9: "Open Innovation and the Entrepreneurial way" Asynchronous lesson: "Open innovation" Vertical Integration Open Innovation Open Innovation and Intellectual Property E-tivities Self-check quiz Want/Find/Get/Manage model exercise Related Material Selected readings Lecture slides Videos Synchronous lesson: "The entrepreneur way" Effectuation theory Entrepreneurs Vs managers Related Material Lecture slides Videos

Week 10 Contenuto sessioni on line e on campus

Week 10: "Ecosystems" Asynchronous lesson: "Innovation Ecosystems" Innovation ecosystems (characteristics, typologies, and relevance) Innovation risks E-tivities Open-ended question Related Material Selected readings Lecture slides Videos Synchronous lesson: "The entrepreneurial ones" Entrepreneurial Ecosystems Key actors: VC, Universities, PE, Government... Complexity theory Related Material Lecture slides Videos

Week 11 Contenuto sessioni on line e on campus

Week 11: " Moonshot and Unicorns" Asynchronous lesson: "Moonshot Models of Innovation" Innovation policies Moonshot models of innovation Innovation and Sustainability Development Goals (SDGs) E-tivities Self-check quiz Related Material Selected readings Lecture slides Videos Synchronous lesson: "Funding, Funding, and more Funding" Funding of entrepreneurial projects Growth and exit VC and Negotiation Related Material Lecture slides Videos

Week 12 Contenuto sessioni on line e on campus

Week 12: "Innovation Failures, Barriers, Intrapreneurship" Asynchronous lesson: "Failure Cases in Innovation" Failure in Innovation Innovation risks E-tivities Self-check quiz Related Material Selected readings Lecture slides Videos Synchronous lesson: " Manager and Entrepreneur?" Intrepreneurship & Corporate Entrepreneurship Barriers to Intrapreneurship Strategies to overcome the barriers Related Material Lecture slides