DIGITAL ECOSYSTEMS

DIGITAL ECOSYSTEMS

Ioannis Kallinikos

Instructional goals

The course reviews and analyzes current theories of ecosystems in the fields of Information Systems, Organization Studies and Business Strategy and Innovation. Much of current ecosystem formation and the business relationships it entails evolve around the production, sharing, analysis and exchange of a variety of resources in a context that is pervaded by the use of digital and data handling technologies. The course confronts several perspectives on ecosystems and examines the technological foundations on the basis of which ecosystems are built, maintained and governed. Among the key objectives of the course is 1) provide an in-depth understanding of the wider economic and business environment within which ecosystems develop, 2) show the contribution which information and communication technologies make to the establishment of ecosystems and 3) analyze how data becomes a pervasive resource of ecosystem relations and the practices by which data are generated, exchanged, commercialized and, more widely, involved in the dealings of ecosystem participants.

Intended learning outcomes

Knowledge and understanding: The course provides key concepts, frameworks and perspectives for the analysis of digital ecosystems and the business environments in which they thrive. An important objective is to provide an understanding of what ecosystems are and how they form, develop and decline, and give students the analytic tools that help map, assess and control the operations of ecosystems and ecosystem participants. Applying knowledge and understanding: On successful completion of the course students will be able to: Identify the forces (e.g., network effects) and processes (e.g., complementarities, data complementarities) that drive digital ecosystem formation. Link resource exchanges and practices of data generation and use to the forces and processes that drive ecosystem formation. Dissect and analyze the technological architectures and functionalities that enable the building of links, data generation and sharing and map them to the development of business relationships Link ecosystems and the data practices underlying them to business objectives and processes Making judgements: Students will be able to link the technological processes and types of data that drive ecosystem formation to business needs and the services which ecosystem participants produce in conjunction with one another. The course will use several cases of ecosystems (including Facebook, Siemens and TripAdvisor) that illustrate how conceptual ideas and tools are linked to real life situations and help students develop, tune and try out their analytical skills. Communication Skills: The course aims at providing students the key terms on the subject and acquaint them with the vocabularies, concepts and descriptive resources used in the analysis of digital ecosystems. The course will pay due emphasis on active student participation, class talk, oral presentations but also written assignments. Learning skills: The course entails a good deal of analytic techniques that are expected to give students the ability to analyze and map the technological and business forces that drive ecosystem formation. Blending workshop and practical cases the course will furthermore give students the necessary skills to apply knowledge and understanding to particular cases.

Course Contents

Course Introduction: content overview, participation rules, exam etc The Advent of Ecosystems Ecosystem Formation and Governance Platforms and Ecosystems The Dynamics of Platforms and Ecosystems Architecture of Platforms and Ecosystems: Modularity Boundary Resources and Ecosystems Industrial Platform Ecosystems Data, Platforms and Ecosystems Data Ecosystems and Infrastructures Data and Value Course Overview

Reference Books

Adner, R. (2017). Ecosystem as Structure: An Actionable Construct for Strategy, Journal of Management, 43/1: 39-58. Alaimo, C., Kallinikos, J., & Valderrama, E. (2020). Platforms as Service Ecosystems: Lessons from Social Media. Journal of Information Technology, 35(1), 25-48. Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a Theory of Ecosystems. Strategic Management Journal, 39(8), 2255-2276. Jovanovic, M., Sjödin, D. and Parida, V. (2021). Co-evolution of Platform Architecture, Platform Services, and Platform Governance: Expanding the Platform Value of Industrial Digital Platforms, Technovation, 102218. Nieborg, D. B., & Helmond, A. (2019). The Political Economy of Facebook’s Platformization in the Mobile Ecosystem: Facebook Messenger as a Platform Instance. Media, Culture & Society, 41(2), 196-218. Swanson, B. (2021). When Data Becomes Infrastructure and our Lives Depend on it, Twenty-Ninth European Conference on Information Systems (ECIS 2021. Thomas, L. and Autio, E. (2020), Innovation Ecosystems in Management: An Organizing Typology, Oxford Research Encyclopedia, Business and Management, Oxford: Oxford University Press. Yoo, Y. (2013). The Tables have Turned: How Can the Information Systems Field contribute to Technology and Innovation Management Research? Journal of the Association of Information Systems, 14: 227-216. Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). Research Commentary—The New Organizing Logic of Digital Innovation: an Agenda for information Systems Research. Information Systems Research, 21(4), 724-735 Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016b). Platform Revolution, London: Norton..

Teaching Methods

The course is based on lectures and in-class exercises and illustrations organized around each one of the lecture topics. The topics covers key ideas and perspectives on ecosystems base on widely acclaimed readings while the classes entail additional material and cases that will exemplify the key ideas presented on each lecture. Students are expected to actively participate in the classes through questions, practical and theoretical elaborations and other contributions.

Assessment Method

Assessment is made of: 1) class participation 20% 2) written group assignment 50%, and 3) oral examination 30%

Thesis assignment criteria

Mark of 27 and above

Does the syllabus cover sustainability topics?

no

Week 1 Contenuto sessioni on line e on campus

Lecture (Online): Course Introduction: content overview, course participation rules, exam etc. Readings Thomas, L. and Autio, E. (2020), Innovation Ecosystems in Management: An Organizing Typology, Oxford Research Encyclopedia, Business and Management, Oxford: Oxford University Press. Alaimo, C. Kallinikos, J. and Valderamma, E. (2020) Platforms as Service Ecosystems: Lessons from Social Media. Journal of Information Technology, 35(1), 25-48.

Week 2 Contenuto sessioni on line e on campus

Lecture (Online): The Advent of Ecosystems Readings Adner, R. (2017), Ecosystem as Structure: An Actionable Construct for Strategy, Journal of Management, 43/1: 39-58. Thomas, L. and Autio, E. (2020), Innovation Ecosystems in Management: An Organizing Typology, Oxford Research Encyclopedia, Business and Management, Oxford: Oxford University Press. Seminar (on Campus): In-class exercise on Ecosystem typologies based on the readings of the week.

Week 3 Contenuto sessioni on line e on campus

Lecture (Online): Ecosystem Formation and Governance Readings Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a Theory of Ecosystems. Strategic Management Journal, 39(8), 2255-2276. Seminar (on Campus): In-class exercise on platform ecosystems based on a White paper on Facebook evolution (to be provided).

Week 4 Contenuto sessioni on line e on campus

Lecture (Online): Platforms and Ecosystems Readings Van Alstyne, M. W., Parker, G. G., & Choudary, S. P. (2016a). Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review, 94(4), 54-62. Parker, G. G., Van Alstyne, M. W. & Choudary, S. P. (2016b). Platform Revolution, London: Norton, chapter 1, pp. 1-15. Seminar (on Campus): In-class exercise on platforms versus pipelines and supply chain networks versus platform ecosystems.

Week 5 Contenuto sessioni on line e on campus

Lecture (Online): The Dynamics of Platforms and Ecosystems Readings Parker, G. G., Van Alstyne, M. and Choundary, S. (2016b) Platform Revolution. London: Norton, chapter 2, pp. 16-34. Seminar (on Campus): In-class exercise on Platform and Ecosystem Design based on Parker, G., Van Alstyne, M. and Choundary, S. (2016b) Platform Revolution. London: Norton, chapter 3, pp. 35-59 and other course readings.

Week 6 Contenuto sessioni on line e on campus

Lecture (Online): Architecture of Platforms and Ecosystems: Modularity Readings Yoo, Y. (2013). The Tables have Turned: How Can the Information Systems Field contribute to Technology and Innovation Management Research? Journal of the Association of Information Systems, 14: 227-216. Yoo, Y., Henfridsson, O., & Lyytinen, K. (2010). Research Commentary—The New Organizing Logic of Digital Innovation: an Agenda for information Systems Research. Information Systems Research, 21(4), 724-735. Seminar (on Campus): In-class exercise on Platform and Ecosystem Design based on Parker, G., Van Alstyne, M. and Choundary, S. (2016b) Platform Revolution. London: Norton, chapter 3, pp. 35-59 and other course readings.

Week 7 Contenuto sessioni on line e on campus

Lecture (Online): Boundary Resources and Ecosystems Readings Ghazawneh, A., & Henfridsson, O. (2013). Balancing Platform Control and External Contribution in Third‐Party Development: the Boundary Resources Model. Information Systems Journal, 23(2), 173-192. Seminar (on Campus): In-class exercise on boundary resources based predominantly on Nieborg, D. B., & Helmond, A. (2019). The Political Economy of Facebook’s Platformization in the Mobile Ecosystem: Facebook Messenger as a Platform Instance. Media, Culture & Society, 41(2), 196-218.

Week 8 Contenuto sessioni on line e on campus

Lecture (Online): Industrial Platform Ecosystems Readings Jovanovic, M., Sjödin, D. and Parida, V. (2021). Co-evolution of Platform Architecture, Platform Services, and Platform Governance: Expanding the Platform Value of Industrial Digital Platforms, Technovation, 102218. Seminar (on Campus): Discussion on individual essays: requirements and assessment criteria.

Week 9 Contenuto sessioni on line e on campus

Lecture (Online): Data, Platforms and Ecosystems Readings Alaimo, C., Kallinikos, J., & Valderrama, E. (2020). Platforms as service ecosystems: Lessons from social media. Journal of Information Technology, 35(1), 25-48. Seminar (on Campus): In-class exercise on data services, based on the reading of the week (the evolution of TripAdvisor).

Week 10 Contenuto sessioni on line e on campus

Lecture (Online): Data Ecosystems and Infrastructures Readings Swanson, B. (2021). When Data Becomes Infrastructure and our Lives Depend on it, Twenty-Ninth European Conference on Information Systems (ECIS 2021. Seminar (on Campus): In-class exercise on data and ecosystem building based on a White paper on the Facebook Data Ecosystem (to be provided).

Week 11 Contenuto sessioni on line e on campus

Lecture (Online): Data and Value Readings Alaimo, C. and Kallinikos, J. (2020) Data and Value”, in Nambisan, S. Lyytinen, K. and Yoo, Y. (eds.) The Handbook of Digital Innovation, Cheltenham: Edward Elgar Publishing, 162-178. Seminar (on Campus): In-class exercise on data and ecosystem building based on a White paper on the Facebook Data Ecosystem.

Week 12 Contenuto sessioni on line e on campus

Lecture (Online): Critical course overview Review of the course content and the different perspectives and approaches on ecosystems and ecosystem building. Readings All course readings Seminar (on Campus): Overview of cases and applications.